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insights from Sally Hogshead
This presentation consists of highlights from the interview with Moe Abdou,
founder & host of 33voices®.
Sally HogsheadSally Hogshead rose to the top of the adver-tising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, includ-ing almost every major international advertising award.
She frequently appears in national media in-cluding NBC’s Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry’s highest award for professional excellence. Her advertis-ing work hangs in the Smithsonian Museum of American History.
@SallyHogshead
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Those who add the greatest value focus less on their strengths,
and instead, highlight their distinct differences.
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Those who add the greatest value focus less on their strengths,
and instead, highlight their distinct differences.
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While self-awareness is essential to your success,
understanding how the world sees you is what will get you noticed.
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When you’re at your best, how do you come across?
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When you’re at your best, how do you come across?
Do you lead with authority?
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When you’re at your best, how do you come across?
Do you connect with emotion?
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When you’re at your best, how do you come across?
Do you communicate with care?
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When you’re at your best, how do you come across?
Do you always set the standard?
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When you’re at your best, how do you come across?
Do you protect the details?
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When you’re at your best, how do you come across?
Do you thrive on creativity?
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When you’re at your best, how do you come across?
Do you build loyalty?
When you’re at your best, how do you come across?
click to Find out (Use the code: 33voices)
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Remember that your client isn’t likely to hire you
because you’re balanced;They hire you because you’re extraordinary in some way.
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Don’t be afraid to ‘strategically polarize’ your audience.
If you’re right for everyone, you’re probably not fascinating anyone.
Opt not to be liked by everyone, choose instead to be loved by a core audience.
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You earn the right to charge more for your product or service
only if it’s one of a kind.
what’s your edge?
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In assembling your team, hire to optimize yourself -never to clone yourself.
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Want empower someone to take action? Lead with your primary advantage:
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Want empower someone to take action? Lead with your primary advantage:
Power - Demonstrate how you can contribute to her success
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Want empower someone to take action? Lead with your primary advantage:
Passion - Demonstrate your true desire to build a relationship
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Want empower someone to take action? Lead with your primary advantage:
Mystique - Demonstrate your product benefit by allowing her to try before she buys
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Want empower someone to take action? Lead with your primary advantage:
Prestige - Demonstrate your standard of excellence
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Want empower someone to take action? Lead with your primary advantage:
Alert - Demonstrate a time sensitive decision cycle
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Want empower someone to take action? Lead with your primary advantage:
Innovation - Demonstrate what’s new, better and different about your products
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Want empower someone to take action? Lead with your primary advantage:
Trust - Demonstrate your product’s track record
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Next time someone asks “what do you do?”capture their attention by focusing more on who you are,
and not the work you do.
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Remember that it’s always better to be YOU
than the best imitation of someone else.
What’s the one thing that could stop doing that will elevate the uniqueness
that you bring to the world?
REALLY REFLECT...
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