searchmarketingexpo.com@MotokoHunt
#SMX #14C
HOW TO AVOID
SHADYSEARCH MARKETING PRACTICES
searchmarketingexpo.com@MotokoHunt
#SMX #14C
• Search Marketing Consulting Services – Japan & Asia
• Website, PPC Campaign, & Process Audit
• Search Team Training• Best Consultant Award
- US Search Award 2014
About Me
searchmarketingexpo.com@MotokoHunt
#SMX #14C
It’s Not About Black Or White
searchmarketingexpo.com@MotokoHunt
#SMX #14C
It Sounds Too Good
To Be True
searchmarketingexpo.com@MotokoHunt
#SMX #14C
“We guarantee
a #1 Ranking”
*Branded terms or long tail keywords
**Paid text ads
searchmarketingexpo.com@MotokoHunt
#SMX #14C
“We use White-Hat
methods”*You should like it,
because we said,
“white-hat.”
searchmarketingexpo.com@MotokoHunt
#SMX #14C
Bait and Switch
searchmarketingexpo.com@MotokoHunt
#SMX #14C
“We build SEO
friendly sites”
*If you include our SEO services to
the contract.
searchmarketingexpo.com@MotokoHunt
#SMX #14C
“Our Best Team will
work with you”
*At least for
a while.
searchmarketingexpo.com@MotokoHunt
#SMX #14C
“We create 1000s of
links a month”
*We’ve created lots of link farms.
**We also use comment spams.
searchmarketingexpo.com@MotokoHunt
#SMX #14C
Sloppy
searchmarketingexpo.com@MotokoHunt
#SMX #14C
Charge for Each
Language Template,
but Re-Use Them
Language code remains as “en” on all language sites.
searchmarketingexpo.com@MotokoHunt
#SMX #14C
“We have the Best
Search Team”
They forgot to
un-block for
6 months!
searchmarketingexpo.com@MotokoHunt
#SMX #14C
It’s Not Transparent
searchmarketingexpo.com@MotokoHunt
#SMX #14C
“The performance has
improved by 200%!”*Just be happy with the
improvement, because
actual numbers are not
relevant.
searchmarketingexpo.com@MotokoHunt
#SMX #14C
“Here’re the High-
Level reports”*You are not going to see
the detailed report, because
it shows all the problems
with your campaigns.
searchmarketingexpo.com@MotokoHunt
#SMX #14C
“We have to own the
account”*The last thing we need is
for you to check our work.
**Because if you do, you
may not like what you see.
searchmarketingexpo.com@MotokoHunt
#SMX #14C
searchmarketingexpo.com@MotokoHunt
#SMX #14C
One
Way
Street
searchmarketingexpo.com@MotokoHunt
#SMX #14C
“This is what you get”
*It doesn’t matter what you need.
**We are the pros, and you should listen.
searchmarketingexpo.com@MotokoHunt
#SMX #14C
“Our contract is min.
5 years”
*It will take that long for you to see the results.
**And if you try to break the contract, it will cost
your arms and legs.
searchmarketingexpo.com@MotokoHunt
#SMX #14C
“Renew The Contract,
or Else!”*We’ll remove the links.
**You’ll lose all history data.
***We created the website, and we own it.
****The data is our data
searchmarketingexpo.com@MotokoHunt
#SMX #14C
They Eat Off
You
Like Leaches
searchmarketingexpo.com@MotokoHunt
#SMX #14C
“You need a Wikipedia
page for SEO”“Hello,
Shouldn’t your company have a full-length, professional page on Wikipedia? I can craft you a
professional Wikipedia page for the top 2-3 spots in Google Search. Would you like more
information? Please reply. It will be worthwhile. A full-length, professionally written Wikipedia
page will drive sales and inform your clients about what you do best. Your competitors are
getting on Wikipedia. Shouldn’t you be on Wikipedia, too?
Your Wikipedia page will always appear on the first page of Google, Bing, and Yahoo search
results. That first snapshot of your company means lots of customers.”
searchmarketingexpo.com@MotokoHunt
#SMX #14C
“That’s Extra”
Cost
searchmarketingexpo.com@MotokoHunt
#SMX #14C
“You’ll get Custom
Templates”
searchmarketingexpo.com@MotokoHunt
#SMX #14C
Adding Links to Their
Site
www.agency-site.com/customer-name/services/
searchmarketingexpo.com@MotokoHunt
#SMX #14C
Stealing Client’s
Content• They uploaded client’s
products and services content
to their site
• Client content on the agency
site ranks in the search results
instead of client pages
searchmarketingexpo.com@MotokoHunt
#SMX #14C
Whose Crime is It?
searchmarketingexpo.com@MotokoHunt
#SMX #14C
Crime #1: Little
KnowledgeYou know that you need a Website
and SEO/PPC/Social/Content etc.,
but have no idea what can or cannot
be done.
searchmarketingexpo.com@MotokoHunt
#SMX #14C
searchmarketingexpo.com@MotokoHunt
#SMX #14C
Crime #2: No Goals
You don’t have any goals for the
project or campaigns. You just
want them going so that you can
check the box.
searchmarketingexpo.com@MotokoHunt
#SMX #14C
searchmarketingexpo.com@MotokoHunt
#SMX #14C
Crime #3: Being Too
Cheap
You want the state of the art website
and digital marketing project, but
don’t want to pay for them.
searchmarketingexpo.com@MotokoHunt
#SMX #14C
searchmarketingexpo.com@MotokoHunt
#SMX #14C
Crime #4: Being
NaiveYou trust what they say blindly,
and don’t check the details.
searchmarketingexpo.com@MotokoHunt
#SMX #14C
searchmarketingexpo.com@MotokoHunt
#SMX #14C
Ask The Agencies5 References, and actually use them
• Search “Agency Name” for reviews
Detailed Service Plan
• Including why and how the plan works
• Ask for them to explain till you understand it
• Itemized service proposal
• Sample reports
searchmarketingexpo.com@MotokoHunt
#SMX #14C