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Your Digital Tattoo


Who We AreThe Digital TattooPersonal v. ProfessionalThe Good, The Bad, & The Ugly200 Year Plan


(add)ventures is an award-winning, multidisciplinary brand culture and communications firm headquartered in Providence, R.I., with offices in Miami and New York City, and partnerships with firms in Argentina.

Founded in 1989, (add)ventures combines strategic intelligence and creative genius to inform, inspire, recruit and retain brand stakeholders.


For 25 years people have been coming to us for solutions.


Digital Tattoo


Love


Intriguing


Allegiance


Serious Mistakes


Stories


and manymore…

Building your digital tattoo


Personal vs. Professional


The Potential

39% of hiring managers use social media

97% of universities use social media for recruitment

31% admission officers use social media

30% negatively Impacted applicant


50% Photos 48% Drinking or drugs 30% Poor communication skills 28% Discriminatory comments 24% Lied about qualifications

Negative Impact: What they look at


Positive Impact: What they look at

57% Conveyed professionalism 50% Show well rounded 43% Great communication skills 38% References given by others


The Good, The Bad, The Ugly


The Good: you’re in control

What can you do:

(+) Increase your privacy settings(+) The Grandparent Test(+) Highlight your personal interests and

accomplishments(+) Two profiles?


The Bad: it takes time

Reputation Management takes time

(+) The internet is written in Ink(+) Google search your name occasionally(+) Fully complete all your description fields

and bio sections (update as needed)(+) Update your “digital tattoo” when needed


The Ugly: being “yourself”


The Ugly: being “yourself”


The Ugly: mixing personal and work


The Ugly: mixed perception


The Ugly: mixed perception


The Ugly: telling people how to use the internet


The Ugly: not proof reading


The Ugly: meltdowns


200 Year Plan


Golden Rules

(+) Do not post vague, whiny rants(+) Do not post in the heat of the moment(+) Be a consistent YOU across all your profiles(+) Check snopes.com before posting “too good

to be true” articles(+) Do not post every meal ever consumed

http://snopes.com


Golden Rules

(+) Do not harass people for likes and retweets(+) Be yourself - with good judgement (+) Proofread, proofread, proofread (+) Do not post/tweet/insta anything you wouldn’t say in person (+) You should have fun


What’s your digital tattoo?


Thank You

addventures.com

linkedin.com/company/[email protected]/addventurists

http://www.addventures.com

http://linkedin.com/company/-add-ventures

