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HOW TECHNOLOGY HAS CHANGED OUR LIVESTechnology in the 21st Century

Tracy Robinson

2TECHNOLOGY STRATEGY

BASICSFirm Founding (NTBF) or an R&D Project in a Firm:Create protectable value for which real customers or specific organizations will pay money to the company rather than its competition

Value Creation• How does the scientific idea or technology

create protectable market and technical value?• Which product, process, application?

Value Capture• Can we capture the market value inherent in

this idea/technology in the face of competition?

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LIFESTYLE CHANGES: VIDEO GAMES

Children Less Active Spike in Obesity Rate

Less Sun/Lower Immunity

Social Aspect Aggression

Improved Problem-Soving Skills


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COMMUNICATION VIA TEXT MESSAGES

Popular Form Of CommunicationFewer Oral Conversations Between Family/FriendsSpecial Text Terms and AcronymsCommunication Not Private


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PERSONAL EMAILS

I. Electronic Mail URGENTII. Speedy DeliveryIII. Receive Business CommunicationIV. Share Information/FilesV. Emails are Public


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IMSMessages are Instant

“See” When Friends are Online

Video/Audio Capabilities

Send IMS via Computer or Cell Phone


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CELL PHONES

Stay in Touch Whenever, WhereverComputer Within Cell PhonesAbility to Access the InternetGPS Capable Portable Means of Communication


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BLUETOOTH

Links Devices Wirelessly

Enables Hands-Free Cell Phone Usage


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The Internet

SHARE FILESWATCH T.V.

DOWNLOAD MUSICMAKES IDENTITY THEFT EASIER


10Technology Classes: OpportunitiesKey TechnologyA crucial element in research/innovation; may involve the creation of fundamentally new capabilities (advantages) Platform TechnologyA core competency; basis for “exploitation strategies”Enhancing TechnologyIncremental shifts in product performance of existing materials, e.g. chemical nanotechnology (known markets!)Enabling TechnologySubset of technologies, prerequisite or essential for a specific phase of (chemical) science, product or process development, or manufacturing; also new functions for existing materialsPacing TechnologyA technological area representing a limiting factor in the progress of a particular program (project or innovation)


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PORTABLE MP3 PLAYERS


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LAP TOPS• Portable

• Wi-Fi Optional

• Work Way From Home

• Privacy Issues

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COMPUTER PROGRAMS

Word Processor Software


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SOCIAL NETWORKING

• Popularity of Facebook•Make New Friends• Play Game


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THE PLAN INCLUDES PRODUCTS, MARKET FOCUS , AND ACTION PLAN