Social Media: Who’s Listening?March 2, 2015
Agenda Who is @MoninaW? What is the Content Marketing Institute? The Value Exchange Social Media in Marketing Social Listening A Few Parting Thoughts
Monina WagnerCommunity Manager
@moninaw@CMIContent
photo credit: http://j.mp/1D4MtMU
Content Marketing InstituteCMI teaches marketers how to effectively own their media channels to attract and retain customers.
The Value Exchange
Social Media in Marketing
Brand Values
Brand awareness
Increase position in industry
Establish thought leadership
Customer loyalty
Consumer Values
Make a difference
Solve a problem
Share their story/passion
Foster a community
Social Listening
Importance of Insights & Data
• Social data to improve marketing and editorial efforts• Look at various content that
resonates most with people by platform
• Analyze to understand what these audiences like
• Create more content along those lines
Know Your Surroundings
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A Few Parting Thoughts…
Be Smart
Be Mindful
Be Empathetic
Be Prepared Always be thinking of the future
Social media playbook◦ Define brand voice◦ Explain differences in each platform◦ Be explicit about do's and don'ts
Disconnect
Questions?
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