HowSilicon Valley Destroyed Luxury
Death by a Thousand (Surveillance) Cuts
The Luxury Equation
Luxury = Privacy + Discretion
plus {Quality + Exclusivity}
• Product-specific attributes are only half the equation for authentic luxury
• Privacy + Discretion are essential elements of a luxe experience
Silicon Valley Degrades Luxury Experience
Mass-Market Experience = Surveillance + Commodification
• Surveillance drives profits, via ad-driven revenue paradigm
But…
• At the expense of traditional, real-world luxury expectations
Silicon Valley Degrades Luxury Experience
Luxury Experience = Privacy + Discretion
Silicon Valley Destroys Both—By Design
Death of (True) Online Luxury?
• Ubiquitous virtual + physical surveillance (smartphone, wearables) is incompatible with a true luxury experience
• Luxury consumers would not tolerate such surveillance tactics in the real world
Solution?
Online luxury experience must match real-world luxe expectations
Consumers Crave Authentic Luxury
• EU is leading the growing Web privacy backlash
• Chinese consumers reject Western brands demonstrating lack of discretion (e.g., P&G’s SK-II debacle)
• NSA leaks heighten U.S. (and global) consumer fears re privacy
• Silicon Valley consumer surveillance dwarfs NSA
Educated consumers will demand Privacy + Discretion in ecommerce—especially from luxury brands
Primoux Restores Luxury to Ecommerce
Luxury Experience = Privacy + Discretion
• Mass-market ecommerce (Amazon, et al) sets high service level
But…
• Critical elements of authentic luxury experience are stripped away• Surveillance is basis of hundreds of billions of $ in wealth creation
Primoux restores authentic luxury to online experience
Silicon Valley = Faux Luxe
• Global affluents crave Western luxury—NOT surveillance
• Silicon Valley ad + branding tools are incompatible with authentic luxury experience
Primoux is Ideal Luxury Brand Partner
Primoux restores authentic online luxury by mastering four (4) key customer engagement principles:
Privacy: private brand relationships shielded from surveillance
Discretion: VIP treatment throughout entire brand experience
Trust: match real-world luxury experience online
Relationship: direct connection to bona fide customers
Primoux is Ideal Luxury Brand Partner
Primoux restores authentic luxury by delivering a superior online luxury experience:
Private iWorld creates direct connection with bona fide customer
Customer chooses which luxury brands to allow into her iWorld
Luxury brand now maintains ongoing relationship with delightedcustomer
Primoux is Ideal Luxury Brand Partner
Personalized iWorld guarantees she views your brand as a “primoux” brand:
Excellent + Trustworthy + Worthy of loyalty
Primoux nurtures loyal, long-term relationships between luxury consumers and the high-end brands they love by creating the first authentic, personalized luxury online world for consumers
Primoux is Ideal Luxury Brand Partner
• Contact us to discuss how Primoux can partner with your brand to achieve global ecommerce success
Contact:
Marvin Goodwin, CEO
Primoux
www.primoux.com
Email: [email protected]
Twitter: @primoux
Phone: 312.361.3638
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