THE POWER OF
HOW PINTEREST CAN WORK HARDER FOR YOU
THAN YOUR WEBSITE
• “Pinterest is a place to
discover ideas for all
your projects and
interests, hand-picked
by people like you.” -
pinterest.com
• Image-based social
sharing space for
individuals and
businesses
The Facts:
- attracts 1,090 unique
visitors per minute
- has about 2.5 billion
monthly page views
- has over 70 million
users
- the fastest growing
social media website
REASONS TO UTILIZE
PINTEREST: THE BASICS• ITS FREE
• Your fans do the work (repins, likes, follows, etc.)
• Updated more frequently than your webpage (Magazine advertiser? We already made you a board!)
REASONS TO UTILIZE
PINTEREST: MARKETING
• Excellent linking strategy- Use pins to direct traffic directly back to your website or your vendor page.
• SEO strategy- Keywords are still important on Pinterest. Use them to increase the ability for users to find your content on Google and Pinterest.
• Brand strengthening- Your images, pin descriptions, and profile picture all build your brand to Pinterest users.
REASONS TO UTILIZE
PINTEREST: POPULARITY
• Pinterest is a platform people already
utilize (over 70 million users)
• Pinterest is known as a wedding
inspiration destination- people are
using Pinterest more and more over
Google to search for inspiration and
ideas.
• Viral potential and longer post
exposure- lifespan of a Pinterest pin is
3.5 months. That’s 1,600 times longer
than a Facebook post.
REASONS TO UTILIZE PINTEREST
OVER OTHER SOCIAL MEDIA
• You don’t “pay to play” like you do
on Facebook.
• Searchability- It is simpler for users
to search for your past content on
Pinterest than on Facebook or
Twitter. (A pin is forever)
• High ROI- Pinterest is considered
one of the most profitable social
media networks. The average
Pinterest user makes over $100,000
per year.
TIPS FOR YOUR
PINTEREST• Add the pin-it button to your website AND put a
link to your Pinterest on your website.
• Use links on each pin to direct traffic back to your
website or vendor page.
• Utilize hashtags and keywords for greater
searchability and SEO strategy.
• Run promotions and specials on your Pinterest.
• Pinterest activity is highest around 9 pm. Utilize
this time for new pins.
• Label your Pinterest page as a business page.
Pinterest analytics will show you information
about your page views, traffic, and most popular
pins and boards.
Recommended
