Transcript
Page 1: How Pinterest Can Be Your Business' Secret Social Media Weapon

HOWCAN BE YOUR BUSINESS’SECRET WEAPON

Page 2: How Pinterest Can Be Your Business' Secret Social Media Weapon

First – it’s your turn

Who are you?

What does Pinterest mean to you?

How do you currently use it?

What do you want to learn about it?

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So what is Pinterest exactly?

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The One-Liner

Pinterest is a social media platform centered around lifestyle

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Pinterest Words To Know

Boards

Pins

Followers

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More Pinterest Words To Know

Repin Like

Follow

Comment

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How can my business rock Pinterest?

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Savvy Pinterest Biz Practice #1

Celebrate your brand’s (and fans’) lifestyle

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Savvy Pinterest Biz Practice #2

Engage pinners

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What’s the point of doing all that?

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Marketing Goals Achieved Via Savvy

Increase brand awareness

Drive Website traffic

Strengthen brand identity

Gather market data

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So do I pin *AND* post *AND* tweet?

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Facebook to Pinterest

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Facebook to Website to Pinterest

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Instagram to Pinterest

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Tips: Integrating Social Messaging

Any platform: “This week on Pinterest….”

Any platform: RSS feed of Pinterest page

Blog: Embed a pin

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Can My Business Use Pinterest To…

…reach goals? …crosspollinate?

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Pinterest contests are great way to reach goals and integrate social messaging

And it’s EASY to do on Pinterest…

Have a contest!

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Daily Grommet Contest

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The Knot Contest

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Review

Determine goals of your Pinterest activities

Plan to crosspollinate your social platforms

Remember the emphasis on lifestyle

Apply good social etiquette

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More Resources

Articles on Pinterest referral traffic, contests, and copyright:

http://bit.ly/workbarpinterest

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Want to learn more?

Email me: [email protected]

Join my Facebook community: www.facebook.com/sierratierramarketing

Subscribe to my social media marketing blog posts: http://feeds.feedburner.com/SierraTierraMarketi

ng Or …. let’s pin together!

www.pinterest.com/rooibosqueen

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Photo credits

Beaders: http://www.flickr.com/photos/artrebels/5179176830

Bikers: http://www.flickr.com/photos/see-through-the-eye-of-g/6828361906

Baker: http://www.flickr.com/photos/bobjudge/3248866491 Josh: http://pinterest.com/pin/266627240409153542/ Goal: http://www.flickr.com/photos/sierratierra/4839694226 Bee: http://www.flickr.com/photos/motleypixel/2810787703