HOW MOMS USE SOCIAL MEDIA TO SHOP
How much does online networking influence our shopping habits?
WHY SOCIAL MEDIA FOR SHOPPERS?
• First place shoppers turn for advice• Belief in virtual word-of-mouth• Convenience & time-saving• Fetch great deals• Helps shoppers stay trendy• Online recommendations and
suggestions are highly valued
SOCIAL MEDIA PLATFORMS MOMS FAVOUR
Facebook, Twitter and Pinterest - three most popular social media platforms among moms
Pinterest was the platform that most moms tried for the first time in the recent times
Instagram is the technology moms are likely to try in future
Polyvore and Olioboard are the new online services moms are exploring
BLOG81%of users
Blogs are one of the chief influencers when it comes to purchasing decisions.
Moms approach blogs with an open mind to learn something about particular topics related to child care or baby products.
Depending on how influential the blogger is, parents trust their recommendations
81%of users
Moms play a huge role in the rise of this social media channel.
Destination for discovering products, shopping inspiration, and tracking.
Moms are usually here to find cool stuff for their kids.
They are open to getting a direct recommendation on a product.
73%of users
Moms turn to twitter for recommendations for apparels and toys for kids.
They enrol themselves in special contests through companies’ Twitter pages where they can avail discounts.
They also join workshops and other training classes like parenting, recipes for children, etc.
67%of users
Online users spend more time on Facebook than any other website.
Though their main focus is on connecting with friends and family, they also get into conversation with friends to find out cool products and brands.
Facebook ads attract many moms. Ads influence their buying decisions.
Some moms enjoy interacting with their favourite brands as it makes them feel more loyal to the brand.
TOP SOCIAL MEDIA SHOPPING CATEGORIES
Video Games
Toys
SOCIAL MEDIA INFLUENCE
Percentage of consumers that use social media for specific product category
27%
23%
and systems
video games
toddler toys
baby and
food
baby
and sweets
chocolates
16%
8%
DIGITAL MOMS ON SOCIAL MEDIA
Mothers are the gateway to sales. In India, mother is still the Chief Purchasing Officer at home!
The shopping she does is not restricted to herself; but also for her family and friends.
Social Media has now become the part and parcel of any mother’s shopping agenda. They have embraced social media to the fullest.
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