making waves with rypple
• live in more than 616 markets around the world
• more then 65 million members worldwide, 22 countries on 6 continents
• 67 million vouchers sold to date
• diverse offerings include daily deals, escapes, families, adventures, takeout & delivery, gourmet, and at home
• nearly 5,000 employees worldwide
updated April 11, 2012
HR Vision
Create a talent machine to deliver a whimsical
employment experience that attracts and retains the best
and brightest to the LivingSocial ecosystem
HR Design Principles
Ruthlessly Prioritize nice to haves come later
Empower the User provide frameworks and access to best practices
Protect our investments eliminate vulnerabilities, be smart and be responsible while we nurture & grow.
Surprise & Delight create a compelling and differentiated employee experience
Think Global it’s not all about DC
Simple & Approachable HR experience = deal experience
Design with the End in Mind we are going big so we need to build for big . . . . but don’t over engineer!
why rypple?
rypple & our design principles
Ruthlessly Prioritize
Empower the User
Protect our investments
Surprise & Delight
Think Global
Simple & Approachable
Design with the End in Mind
Rypple builds community & engagement
Rypple is accessible & easy to use, reflects
us Rypple does this
through calibration, goals and thanks
Rypple most closely aligns to our look,
feel & culture
Rypple helps us document
performance and provide coaching
Rypple implementation
prioritized to meet our needs
rolling out rypple
How we rolled out Rypple at LivingSocial
STEP 1: Gathering& requesting
Feedback (loops)
STEP 4: system integrations/Rypple 2.0
STEP 2: Giving Feedback (thanks/badges)
STEP 3: Setting objectives
(social goals)
rolling out rypple
Multi-Media approach • “There is a Rypple in the water. Will you be ready?” • posters, office TVs, email & intranet campaign
Training • in-person and recorded • staggered across the world: US, Canada, Singapore, UK,
Ireland, Netherlands, Middle East, Australia, New Zealand • created a Rypple support email and available virtually 24/7
There’s a in the water. Will you be ready?
Global Metrics 1604 loops
• 93% self summary completion rate • 4754 peer summaries completed • 98% of eligible employees received peer reviews • 1320 upward summaries completed
performance reviews
USA!
Canada!
Middle East!
UK/Ireland!
Australia/NZ!
performance reviews/loops
Company Value Feedback
• helps employee understand if/how they are meeting goals and what improvements are needed
• PRs provide a set time and method to give feedback • helps determine what employee needs to dial up, dial down, or stop doing • peer feedback easily integrated
Recognize • great tool to give immediate feedback about a job well done • dynamic & empowers the user • global
Global • unique loops based on location – cultural adjustment/relevance
performance reviews/loops
HR Value Documentation
• provides continuous documentation around client interaction • make adjustments in real time • provides a way to track performance progress
Calibration • provides managers with the ability to step back and look at how their org is
rated • HR Business Partners able to improve strategic talent advice based on
calibration
System • reflective of our culture • ease of use = adoption immediate • look and feel gives credibility to an HR driven system
giving thanks
• giving thanks/recognition is consistent with our culture and values • badges values based • adoption immediate • buy in from all levels • build your own badge • 83 badges created by employees • 1374 people thanked using Rypple
• department specific badging • sales: achieving performance metrics in salesforce
automatically badges employee in Rypple which has potential monetary rewards
• execs: specific restricted badges • program owners: program achievement badges
#hungriest (exec)
#hercules
#strong moves
#go green
giving thanks
the rypple effect - rolling out social goals
Multi-Media approach • company wide goals announced at All
Hands • office TVs • posters • intranet • email from the CEO & HR
LivingSocial approach • employees collaborate on goals with
execs • transparency for employees • all objectives work towards company
overall objectives
Training • trainers deployed to all team meetings • recorded trainings on intranet • employees trained in SMART goal
setting
• 915 unique objectives created • number 1 objective at LivingSocial provide outstanding service to customers
by the numbers
• 2700 employees are using Rypple • high volume of employees logging into Rypple without automatic notifications • with notifications turned on (Rypple 2.0) – we anticipate additional spike in
participation • as Rypple capabilities rolled out to employees the activity has become
increasingly varied • consistent use of every Rypple capability that has been introduced
LivingSocial’s Rypple 2.0
RedCarpet • our onboarding system pushes out tasks that engage employees early in
the onboarding process • badges for new hires will make Rypple a key part of new hire experience
Salesforce • continued integration with other salesforce products
Performance • instituting quarterly reviews to encourage ongoing feedback loops • can give thanks through an email that will automatically post to Rypple • incorporating Rypple in to our IDP a recipe for success
HRIS system • direct integration between data in HRIS system and Rypple
Other • Rypple newsfeed live on our TVs • turning Rypple notifications on = increased engagement
HR at LivingSocial
implementation prioritized to meet
our needs Traditional HR LivingSocial HR
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