Debra PaynterStrategic Business [email protected]
Measurement Drives Success
Why Am I Here?
ExperiencePassion Practitioner in the art of analytics
Solution Services Business Analyst
Gather your business requirementsUnderstand your business needsTie those needs into actionable reporting
Measurement With Action Drives Success
Highest value
Solve real business problems
Generate concrete, measurable returns
Driving Implies Action
Tools alone are full of potential… If they’re NOT implemented and used
correctlyThat potential is never realized
Measurement in Action Drives Success
Get Strategic!
Web analytics is a strategic investment
The right implementation strategy
Will yield the highest ROI
Go For It
Real World Examples
Think Outside the Box
Success Cycle
AcquisitionPersuasionConversionRetention
Measure for Action
Gather business requirementsDetermine your Key Performance IndicatorsUnderstand the WHOLE conversion processSet the tool to collect the right dataMeasure against actionable items
Examples Of Actionable Reporting
Onsite Search Reporting Drives Content Changes
Onsite Advertising Reporting Influences Visitors
SEO Reporting
Campaigns
Tips to Success
How you view the dataBenchmarkTrack the trendsNot a stagnant process
We All Want Job Satisfaction
I Hope You will Take From This Session
• Be strategic• Understand your business needs• Make WebTrends work for you