WHAT IS SOCIAL MEDIA ANYWAY?

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WHAT IS SOCIAL MEDIA ANYWAY?

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TYPES OF SOCIAL MEDIA

USES FOR SOCIAL MEDIA AT WORK

SOCIAL MEDIA ADOPTION

SOCIAL MEDIA USE IN RECRUITING & HIRING

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CASE STUDY

•  Event page created as lead generation tool!

•  Created by: Recruitment Branding!

•  Pipeline managed by: Recruiting !

WHO USES SOCIAL MEDIA?

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CASE STUDY

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FREQUENCY OF USE

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PODCASTING

PODCASTING

YOUR SOCIAL MEDIA POLICY

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•  Ask Questions!•  Train & Communicate!•  Use resources like

GovLoop!

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CASE STUDY

Periscope Campaign!•  #followthesun!•  230 new followers!•  5,078 views!•  164 minutes!•  Tweets, video,

case study & blogs !

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FINAL THOUGHTS

•  Social media is preferred communication method for +50% of the employee population.!

•  Use mobile & social tech to reinforce work messaging. !

Jessica Miller-Merrell@jmillermerrell!!(405) 293-2564!

SOURCES 28% of Time Online is Spent on Social Networkingb4j.co/time-socialmedia!

7 Uses of Social Media at Work !b4j.co/rsocialmedia-work!

Social Media Site Demographics b4j.co/SoMe-demographics!

Frequency of Social Media Use! b4j.co/So-Me-use!

SPEAKER

LinkedIn: b4j.co/jmillermerrell!

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