Ask Key Questions1 ???

3

5

2

4Set a Budget

Define Measurable Goals

• Who is my audience? • What type of event will attract this audience? • What is the purpose of the event?• What is the best venue to attract the right crowd?• How can I streamline workload to minimize stress? • What is the key theme and call-to-action to encourage response?

• How much will you spend to reach your goals? • Is this a reasonable amount given your priorities?• Be sure to include a contingency for unexpected charges or overruns.

Promote!

• Outreach to local media • Calls to influential supporters • Flyers or posters in key places • Everywhere online • Your website (you can use a widget or a button) • Your email • Your sponsors’ websites • Your e-newsletters • Your social media outposts• Your corporate sponsors – work with them on ways to engage their employees • Your biggest fans – ask your most loyal supporters to spread the word to their networks on your behalf

• Raise money – what is the $ goal?• Increase supporter lists - how big are your current lists? By what percentage do you look to increase them?• Attendance – is there a capacity issue? How many more prospects will you target?• Attract new donors and sponsors – what is your pre- and post-event strategy?

Design a Dynamic Experience

Online giving increased by 14% to $2.1 billion in 2012.* Take advantage of this trend in online giving!Create a digital media mix to promote your event. Make your event a dynamic, engaging experience. • Invitations and e-vites• Digital and/or online ad journal• Event website• Event webpage• Online registration• Social media• Collateral materials • Email marketing

Post-Event Analysis, Engagement and Relationship Building

• Study data using reporting tools from your event management systems.• Get feedback from staff, sponsors and attendees to assess what worked – and what didn’t. Record and share this information within your organization.• Re-engage participants – from sponsors to volunteers, and attendees to donors.• Make selected ‘Thank You’ phone calls and extend a follow-up invitation to get involved.• Reach out to the new participants with organizational information and future invitations. • Report back to everyone on the impact of the event on your key issue and goal.

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your event. our expertise

6 SURE-FIRE STEPS to raise MORE with your special events

Relative to the U.S. Gross Domestic Product

20121972

U.S. GDP

U.S. giving

FUNDRAISING REVENUES HAVE BEEN FLAT FOR 40 YEARS!

6

HOW CAN YOU MAKE YOUR FUNDRAISING EVENTS

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