Scanning the
Marketing Environme
nt, Forecasting Demand
and Conductin
g Marketing Research
How can marketers assess their return on investment of marketing expenditure?
What Is Marketing Expenditure?
A marketing expenditure is simply a payment made for a
marketing-related investment or expense.
REPEAT
PURCHASE BY
CUSTOMERS
DEVELOPMENT
OF MARKET
SPACE
REDUCTION OF
COMPETITORS IN
THE MARKET
Increase in profit
in the place
market
expenditure was
incurred
-Kanishk Chaturvedi
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