How Agents Win with MobileLocoya Hill Event Manager, Trulia [email protected]
Agenda
• The Mobile Revolution
• The Evolution of Real Estate
• How Agents Win
The Mobile Revolution
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4
Consumers Are Using Phones Like Never Before
31%U.S. adults prefer to be reached by text message
90Million Americans will use a tablet device in 2014
91%Americans have their mobile device within reach 24/7
Mobile Technology Is Integrating Further Into Our Lives
Information Availability Changes How People Explore
Connectivity Brings Positive Economic Effects
8
Offline
Listings1990s
The Evolution of Real Estate
Web
InformationEarly 2000s
Mobile, Social, Big Data
InsightsToday
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Mobile Technology = More Engaged Consumers
60%More Likely to Contact Agent
70%Mobile searches result in action
60%More time on
Trulia iPad app than PC
Rich Relevant Data In The Palm Of Your Hand
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Great schools
Price just dropped
$
Easy commute
Mobile Consumers Are Ready To Connect
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How Agents Win
Agents Must Reach Consumers At Moment Of Need
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The Majority Research & Select an Agent in Just One Dayand Interview Only One Agent
Up to 1.5 Years of Online Research
BU
YE
RS
SE
LL
ER
S
13.8 Months 1.5 Mo 5.0 Months
18.5 Months 1 Mo 1 Mo
Select AnAgent
Buy/SellHome
Start ofProcess
Source: Hebert Research, 2012
Are Your Listings Available on Mobile?
How Good Is Your Digital Resume?
Where Are You Investing Your Advertising Dollars?
11 MUnique Users Use Trulia’s Mobile Apps Each Month
60%More Likely to Contact Agent
122%Trulia’s Mobile
Traffic Increased This Past Year
Move Quickly To Capture The ‘Now’ Consumer
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Agents who respond to leads in minutes have double the conversion rate
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Apps Help Accelerate Success
Prospecting & Leads
Conversion
Storage & Efficiencies
Nurture Prospects Who Aren’t Sales Ready
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Your Keys to Success
• Understand and embrace the mobile consumer• Be visible and respond quickly• Keep an eye on what’s next
Thank you!
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