Case Study
The ChallengeCart Abandonment Email Segmentation Repeat Purchases
Over 70% of customerswere abandoningshopping carts.
AFR Clothing needed asolution to remindcustomers to purchase.
3 Different types ofbuyers, (International,Donors, Activists).
AFR Clothing needs tosegment their buyers todeliver personalizedmessages.
Only 1% of customersreturned for a secondpurchase.
AFR Clothing needed away to encouragebuyers to remain activein their mission.
The Solution
Personalized & Triggered EmailsWelcome Series Triggered Emails Shopping Cart
Abandonment EmailsOpen rates and click thrurates outperformedindustry averages by30% and 4% respectively.
Automatic CustomerSegmentation and VIPProfiles
Increased conversions by
15%
The ProcessThe Welcome SeriesA/B Testing
Email Opt InCopy
*Note subtle differences "Make a Difference" vs "Subscribe"and letting the customer know they will choose what emails
they will receive.
The Welcome Series
The ThankYou Page
*Note, customers expectations are set. We tell them theywill receive an email from us later, have a CTA and a fun
video to watch
The Welcome Series
First EmailAutoresponder
*Note this email came from the founder rather andcustomer can reply directly
Customers chooseemail frequency fromemail copy.
The Welcome Series
CustomerPreferences
*Note the only required field is "email". Say NO to Form Fatigue
The Welcome Series
Cotent Emails
*Note rarely do we send promotions, we focus on quality content
The Welcome Series
Shopping CartAbandonment
*Note, funny emails. NO PROMO, Personalized with name and product
The Welcome Series
TheUnsubscribe
*Note, every customer touchpoint is a marketing opportunity.
The ResultsDon't Take Our Word For It Ask ThemeCommerce Cosmos has helped my Shopify store grow with behavioral email marketing.
We have reduced cart abandonment and started sending emails our customers love.
With a series of creative eCommerce emails, we saw 50% open rates and 7% click thru rates. Our customers simply loved receiving them and the results proved that.
In addition to re engaged customers we now have granular data down to each individual user for all customers who visit our Shopify site, meaning we can engage customers on a personal level and deliver them a unique shopping experience
Kuda BizaFounder AFR Clothing
Pedro MorasPartner AFR Clothing
Increased Conversions by over 14%
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