Lars Haue-PedersenManaging Director, TSE Consulting
Host City Insights:Bidding StrategiesFINA World Aquatics ConventionPunta del Este, September 29 – 2010
Two kinds of Sponsors
Commercialsponsors
SalesBranding
Internal motivationMedia coverageRelationships
Public sectorsponsors
(cities/regions)
Which impacts are bid/host cities looking for?
Income
Promotion
Health
Behavior
Economic Social
Indirect
Direct
Increaserevenues
Reducecosts
National Federation and Host Cities - what about the future?
More interaction
More sophistication
More long-term relations
Partnership
For further information: www.tseconsulting.com