HONEY MONEY TOP
The Foundation of Honey Money Top was laid in the year 1997 a
by Lecturer turned businessman, Late Sh. N.L. Gupta, with a True
vision & Great Leadership Skills.
Since its very Inception, Honey Money Top has always been
distinguished by the basic beliefs, which are at the heart of our
activities i.e. Sweet & Soft spoken as Honey , Value
for Money and Top in quality.
Honey Money Top Retails Pvt Ltd. RM G-3
OUR KEY RESPONSIBILITIES /KEY FOCUS
AREAS
Providing Healthy & Best Quality Food Products.
Best Customer Service & Customer Satisfaction.
Implementation of Our Customized & Value Added
Services to match our Customer’s expectations.
Highest Regard for our Customer values.
Comfortable & State of the Art ON FLOOR Shopping
experience.
Honey Money Top Retails Pvt Ltd. RM G-3
Greater Noida)
MSX Mall, Swarn Nagri,
Greater Noida (U.P) - 201308
Ph. No. 9811776290
Honey Money Top Retails Pvt Ltd. RM G-3
PART I
• RETAIL APPROACH (Independent/Partially integrated/fully
integrated)- INDEPENDENT INTEGRATED
• TYPE OF RETAIL FORMAT- MINI HYPER
• PROCESS OF INFORMATION GATHERING AT RETAIL
STORE- IVend ,SAP
Honey Money Top Retails Pvt Ltd. RM G-3
PART II
• Retail Market strategy of the Store- Bulk SMS, Promotional
activities
• Retail location (a strategic decision)- Environment, Purchase
Value, Capability, Response, Kirana Store, Sale, Affordibality of
Store
• Customer Relationship Management by the store-Make Club
Cards(for discount), Loyality programes 4 % discount on cards.
Honey Money Top Retails Pvt Ltd. RM G-3
PART III
Merchandise Management- Planogram
Four types of section:-
• Fresh
• Toy
• Grocerry
• Appreal
Assortment Plan- Differ from store to store :
ARS BASE - Auto Replishment Sale
Inventory management & sales forecasting: 20% hike on last month
sale
• Use past knowledge
Honey Money Top Retails Pvt Ltd. RM G-3
PART IV
Store Layout, Design – It depends on NSO (New Store
Opening) team
Visual Merchandising – Going with theme like festivals and
seasons .
Atmospherics –
• Minimum base Light
• Average height of Shelfs
Honey Money Top Retails Pvt Ltd. RM G-3