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Furnitures Ltd.,
Winning by value adding.
Hindustan
Sudheer. T
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Executive summary
General Company description
Marketing plan
Products and services
Operation plan
Management and Organization
Personal Financial Statement
Startup expenses and Capitalization
Synopsis
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Executive summaryHindustan furniture Ltd is basically into readers friendly Chair
which has its uniqueness in serving potential customers. Mainly theChairs are produced by ancillary units where in the cost of
production of product is feasible to quote the price for the product.
Mainly according to segmentation we are focusing on elders
and youths.
Our management consist of Top level, Middle level and Lower
level Management.
Our Business has uniqueness in its features, initially we are
entering into only two segments and we are planning to expand our
business into other segments.
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General Company description
Hindustan furniture Ltd company basically into
manufacturing and outsourcing of a unique product is a
Bibliochaise, we are tapping a market where we have ample
opportunity enter into a new segment of market. Competitors are
very less in number because our product is new to the market.
Head office Branch office
Hindustan furniture Ltd,. Hindustan furniture Ltd.Flat no 13/3, 2nd main, J.P. Nagur road,
6th cross, venkatapura, Jayanagur 4th Block,
Koramangala, Bangalore. Bangalore.
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Marketing plan
Some facts about our market
We are mainly concentrating on elders and youth.
Presently this type of reading and writing chairs are not available in
the market so we can expect huge amount of demand.
We have many opportunities to grow in the market, eg- by entering into
kids
chairs business.
Features
Good reading instrument which allows user to sit comfortably
for reading.
It looks like a small library by placing books in the attached rakes
to the chair.
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Customers
Our product itself clearly indicating that it is mainly for reading
purpose so all books readers we considered as our customers.
Classification of our Customers
Age Location
18 to 30 years Urban areas
31- 60 Urban areas
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Competition
Our product is new to the furniture market so we expecting
we dont have any competitors in the initial stage.
Strategy
Providing good quality products and services to the
customers so as to attract more and more customers through our
clients
Promotion
Home delivery
Cleaning once in 6 months for 2 years.
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Pricing
Marketing price of our product is penetration price, so our current
market price is Rs. 2499 /- only.
Distribution channels
Through retail outlets
Direct Marketing ( Mail order, Phone order)
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What are our intentions?
Launch and market a completely unseen-before beverage product, in
order to achieve the following:
Create strong consumer
awareness Bibliochaise
through the 4 Ps
Become the market
leader in the furnituresegment
Re-affirm the
companys title of
market leader in
product innovation andsuccessful product
launches.
3MARKETING OBJECTIVES
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Segmentation Variables & Breakdowns
Geographic: urban Ares
Demographic: Above 18 years
Psychographic: Brand conscious;
Behavioral :
Benefit sought
Quality/Affordable price
Usage rate
All the time
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Products and services
The Bibliochaise is book storage with a difference. With the
Bibliochaise, you can pick off your books right from where you are
seated. Because this chair-cum-library is designed to hold 5 linear
meters of books and a book- over as well.
Services provided
Home delivery
Cleaning once in 6 months for 2 years
providing 2 inspirational books
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Operational plan
We are basically into manufacturing & outsourcing of our
products.
Production
We manufacture cushions and outsource carpentry works for cost
reduction.
Quality control
Detailed Inspection of each and every finished product before
sending to the market. By using this method we can possible to control
defected products.
Product development
Initially we are producing only one product, after succeeding
in the market we are planning to produce products on the basis of
customer requirements.
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Location
we produce only cushions remaining work is outsourced so
we required a place which is very near to the market for assemblingand delivering products.
Inventory
we are keeping raw materials like cotton & cloth as a inventory
because we are purchasing cotton directly from farmers.
Suppliers
Cotton - Formers
Cloth - wholesale market
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Management & organization
In our company we have 5 directors they are specialized
personals in various areas, on the basis of their educational background
they are handling various departmental in the organization.
Required no of human recourse
Initially-
Management unit = 10
Retail sector = 6
Customer care executives = 2
Logistics = 2
Others = 4 Contd
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Personal & Advisory support
Board of directors = 5
Accountant = 1
Mentors And key advisors = 1
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Personal financial statement
Total amount of capital = 30,00,000/-
Owners contribution = 15,00,000/-
Loans & borrowings = 15,00,000/-
Name of the
director
Contribution Personal assets
Prathibha 3,00,000/- 30,000/-
Priyanka 3,00,000/- Nil
Rajani 3,00,000/- 40,000/-
Manjunath 3,00,000/- Nil
Sudheer 3,00,000/- 10,000/-
Note: Amount of personal assets included in contribution
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Startup expenses
Particulars Amount
Advertisement
Manufacturing cost
Logistics
Patent, Registration fees
Market survey
Retail Outlets
Machineries
Total
1,00,000 /-
80,000 /-
2,00,000 /-
30,000 /-
20,000 /-
3,50,000 /-
60,000 /-
8,40,000/-
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Thank u
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