1
Inde
1. Introduction to HERO MOTOCORP
2. Company Profile
3. List of Board of Directors
4. Awards and Achievements
5.4P’s of the Company
6. Product Information
7. Product Mix
8. Segmentation
9. Distribution strategy
10. Competition
11. SWOT Analysis
12. Survey
13. Bibliography
2
Hero MotoCorp formerly Hero Honda is a motorcycle and scooter manufacturer based in India. Hero
Honda started in 1984 as a joint venture between Hero cycles of India and Honda of Japan. The company
is the largest two wheeler manufacturer in India. The 2006 Forbes 200 Most Respected companies list
has Hero Honda Motors ranked at 108.
In 2010, When Honda decided to move out of the joint venture, Hero Group bought the shares held by
Honda. Subsequently, in August 2011 the company was renamed Hero MotoCorp with a new corporate
identity
Termination of Honda joint venture
In December 2010, the Board of Directors of the Hero Honda Group have decided to terminate the joint venture between Hero Group of India and Honda of Japan in a phased manner. The Hero Group would buy out the 26% stake of the Honda in JV Hero Honda.Under the joint venture Hero Group could not export to international markets (except Sri Lanka) and the termination would mean that Hero Group can now export. Since the beginning, the Hero Group relied on their Japanese partner Honda for the technology in their bikes. So there are concerns that the Hero Group might not be able to sustain the performance of the Joint Venture alone
Hero MotoCorp
The new brand identity and logo, Hero MotoCorp, was developed by the London firm The logo was
revealed on 9 August 2011 in London, the day before the third Test match between England and India.
Hero MotoCorp can now export to Latin America, Africa and West Asia. Hero is free to use any vendors
for its components instead of just Honda-approved vendors.
Company’s performance
During the fiscal year 2008-09, the company sold 3.7 million bikes, a growth of 12% over last year. In the same year, the company had a market share of 57% in the Indian market. Hero Honda sells more two wheelers than the second, third and fourth placed two-wheeler companies put together. Hero Honda's bike Hero Honda Splendor sells more than one million units per year.
Total unit sales of 54,02,444 two wheelers, growth of 17.44 per cent Total net operating income of Rs. 19401.15 Crores, growth of 22.32 per centNet profit after tax at Rs. 1927.90 Crores Total dividend of 5250% or Rs. 105 per share including Interin Dividend of Rs. 70 per share on face value of each share of Rs. 2 eachEBIDTA margin for the year 13.49 per centEPS of Rs. 96.54 -
History
3
Hero MotoCorp was started in 1984 as Hero Honda Motors Ltd.
1956 -- Formation of Hero Cycles in Ludhiana(majestic auto limited) 1975 -- Hero Cycles becomes largest bicycle manufacturer in India. 1983 -- Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan signed
Shareholders Agreement signed 1984 -- Hero Honda Motors Ltd. incorporated 1985 -- Hero Honda motorcycle CD 100 launched. 1989 -- Hero Honda motorcycle Sleek launched. 1991 -- Hero Honda motorcycle CD 100 SS launched. 1994 -- Hero Honda motorcycle Splendor launched. 1997 -- Hero Honda motorcycle Street launched. 1999 -- Hero Honda motorcycle CBZ launched. 2001 -- Hero Honda motorcycle Passion and Hero Honda Joy launched. 2002 -- Hero Honda motorcycle Dawn and Hero Honda motorcycle Ambition
launched. 2003 -- Hero Honda , motorcycle CD Dawn, Hero Honda motorcycle Splendor, Hero
Honda motorcycle Passion Plus and Hero Honda motorcycle Karizma launched. 2004 -- Hero Honda motorcycle Ambition 135 and Hero Honda motorcycle CBZ*
launched. 2005 -- Hero Honda motorcycle Super Splendor, Hero Honda motorcycle CD
Deluxe, Hero Honda motorcycle Glamour, Hero Honda motorcycle Achiever and Hero Honda Scooter Pleasure.
2007 -- New Models of Hero Honda motorcycle Splendor NXG, New Models of Hero Honda motorcycle CD Deluxe, New Models of Hero Honda motorcycle Passion Plus and Hero Honda motorcycle Hunk launched.
2008 -- New Models of Hero Honda motorcycles Pleasure, CBZ Xtreme, Glamour, Glamour Fi and Hero Honda motorcycle Passion Pro launched.
2009 -- New Models of Hero Honda motorcycle Karizma:Karizma - ZMR and limited edition of Hero Honda motorcycle Hunk launched
2010 -- New Models of Hero Honda motorcycle Splendor Pro and New Hero Honda motorcycle Hunk and New Hero Honda Motorcycle Super Splendor launched.
2011 -- New Models of Hero Honda motorcycles Glamour, Glamour FI, CBZ Xtreme, Karizma launched.
New licensing arrangement signed between Hero and Honda.
August 2011 -- Hero and Honda part company, thus forming Hero MotoCorp
and Honda moving out of the Hero Honda joint venture.
November 2011 -- Hero launched its first ever Off Road Bike Named Hero "Impulse"
CHAIRMAN’S PROFILE
4
Dr. Brijmohan Lall Munjal
"Don't dream if you can't fulfill your dreams'' Brijmohan Lall Munjal is often fond of saying. The founder and patriarch of the $3.2 billion Hero Group is your classic first generation entrepreneur. He is a man who started small, dreamt big and used a combination of grit and perseverance to create one of the country's largest corporate groups and the World's No.1 Two Wheeler Company.
Instinctive from a young age, Brijmohan Lall made a rather unusual start in life. Around
the time when the freedom movement in India was taking shape in the late 1920s, he
walked into a newly opened Gurukul (Indian heritage school) near his home in Kamalia
(now in Pakistan). He was only six years old then.
Thus began an extraordinary tale of courage and perseverance. Brijmohan began his
business story after partition in 1947, when he and his brothers relocated to Ludhiana.
The family set up a company that provided poor people with basic transport (cycles).
Three decades later, as India evolved, he added a second crucial chapter - which
visualized affordable and technologically superior transport to millions of middle class
Indians. The rest is history.
Building Relationships
When Brijmohan and his brothers started out, there was no concept of organized dealer
networks. Companies just produced, and most dealers functioned like traders.
Brijmohan changed the rules of the business by trusting his gut instincts; introducing
business norms that were ahead of their time, and by investing in strategic
relationships. Brijmohan built a series of bonds and networks with hundreds of family
members, vendors, dealers and employees. Much like the Japanese keiretsu system,
these networks are now the glue that holds the Hero Group together.
"Thanks to the relationships that we have nurtured so passionately in the Hero Family,
the younger generations of some of our bicycle dealers have become dealers of Hero
MotoCorp. These relationships have survived through generations - through bad times
and good times'' the patriarch now reminiscences.
Besides bonding with his vendors and dealers, Brijmohan has been personally
responsible for kindling a spirit of entrepreneurship amongst his employees, and today,
40 of his former employees are successful entrepreneurs.
5
Staying Ahead
Though not technically qualified in the conventional sense, few of his contemporaries
have understood the dynamics of technology better than Brijmohan Lall has. He could
always visualize the applicability of technology before others could. For example, in the
1980s, when all two-wheeler companies in India opted for two-stroke engine
technology, Brijmohan preferred a four-stroke engine - a technology that dramatically
increased fuel efficiency and reduced maintenance costs. This technology was one of
the biggest reasons for Hero MotoCorp's stupendous success.
A Corporate Citizen
A frugal upbringing and a value system modeled on the famous Gurukul system - which
stresses the sanctity of the teacher-pupil relationship - imbibed in Brijmohan a strong
sense of social commitment and responsibility.
There is a special place in his heart for Ludhiana, the city where he took roots. Today,
Ludhiana is a modern, bustling city, but Brijmohan has played no mean role in its
evolution. Several schools and educational institutions in Ludhiana owe their existence
to the Munjal family.
The Ludhiana Stock Exchange owes its existence to Brijmohan's vision as does the
Ludhiana Flying Club. He's also set up the not-for-profit Dayanand Medical College and
Hospital-an institute now rated as one of the best medical colleges in India, in terms of
infrastructure, quality of staff and alumni profile.
In and around Dharuhera, near the first Hero MotoCorp plant, Brijmohan and his family
have left their stamp of philanthropy. The Raman Kant Munjal Foundation - which
Brijmohan set up in memory of his eldest son, today runs a higher secondary school
and a very modern and well-equipped 100-bed hospital at Dharuhera. The group has
also adopted numerous villages and provides education, vocational training, drinking
water, roads, streetlights and sewerage.
Dr. Brijmohan Lall Munjal
Chairman
Message from Management
6
"What the caterpillar calls the end the rest of the world calls a butterfly."~Lao Tzu~
Constant improvement has been the key fuel that has powered the engines of this company since inception. Happily,
we are now building on that momentum to go further in our journey of market leadership and corporate excellence.
After forging together one of the world's most prolific and successful joint ventures for over two and a half decades,
and becoming "Desh ki Dhadkan" we at Hero are now poised to prove ourselves on the global arena.
We are pleased to announce that Hero Honda Motors Ltd. is now Hero MotoCorp Ltd. The new name is reflective of
our belief in ourselves and our focus on mobility and technology.
In this endeavor, our domain knowledge of the market, our customer-centric approach, our world class manufacturing
facilities & processes, our committed and skilled personnel, our seamless & integrated supply chain and our strong
relationships with all stakeholders will hold us in good stead.
On the technology front, our existing R & D facility is being rapidly upgraded with support, where required, from global
experts and technology providers.
As we embark on this novel journey with a new identity, we shall continue to set new benchmarks for the industry. We
shall develop new and cutting-edge products at a faster pace and aggressively expand our footprint outside India.
Yes, a new day has dawned and a new Hero is rising.
We know we can count on your blessings and continued endorsement of the Company and its products.
Best,
Pawan Munjal
Dr. Brijmohan Lall
Milestones
7
1983
Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan signed
Shareholders Agreement signed
1984
Hero Honda Motors Ltd. incorporated
1985
First motorcycle "CD 100" rolled out
1987
100,000th motorcycle produced
1989
New motorcycle model - "Sleek" introduced
1991
New motorcycle model - "CD 100 SS" introduced
500,000th motorcycle produced
1992
Raman Munjal Vidya Mandir inaugurated - A School in the memory of founder
Managing Director, Mr. Raman Kant Munjal
1994
New motorcycle model - "Splendor" introduced
1,000,000th motorcycle produced
1997
New motorcycle model - "Street" introduced
Hero Honda's 2nd manufacturing plant at Gurgaon inaugurated
1998
2,000,000th motorcycle produced
1999
New motorcycle model - "CBZ" introduced
Environment Management System of Dharuhera Plant certified with ISO-14001 by DNV
Holland
Raman Munjal Memorial Hospital inaugurated - A Hospital in the memory of founder
Managing Director, Mr. Raman Kant Munjal
8
2000
4,000,000th motorcycle produced
Environment Management System of Gurgaon Plant certified ISO-14001 by DNV
Holland
Splendor declared 'World No. 1' - largest selling single two-wheeler model
"Hero Honda Passport Programme" - CRM Programme launched
2001
New motorcycle model - "Passion" introduced
One million production in one single year
New motorcycle model - "Joy" introduced
5,000,000th motorcycle produced
2002
New motorcycle model - "Dawn" introduced
New motorcycle model - "Ambition" introduced
Appointed Virender Sehwag, Mohammad Kaif, Yuvraj Singh, Harbhajan Singh and
Zaheer Khan as Brand Ambassadors
2003
Becomes the first Indian Company to cross the cumulative 7 million sales mark
Splendor has emerged as the World's largest selling model for the third calendar year in
a row (2000, 2001, 2002)
New motorcycle model - "CD Dawn" introduced
New motorcycle model - "Splendor +" introduced
New motorcycle model - "Passion Plus" introduced
New motorcycle model - "Karizma" introduced
2004
New motorcycle model - "Ambition 135" introduced
Hero Honda became the World No. 1 Company for the third consecutive year.
Crossed sales of over 2 million units in a single year, a global record.
Splendor - World's largest selling motorcycle crossed the 5 million mark
New motorcycle model - "CBZ*" introduced
Joint Technical Agreement renewed
Total sales crossed a record of 10 million motorcycles
2005
9
Hero Honda is the World No. 1 for the 4th year in a row
New motorcycle model - "Super Splendor" introduced
New motorcycle model - "CD Deluxe" introduced
New motorcycle model - "Glamour" introduced
New motorcycle model - "Achiever" introduced
First Scooter model from Hero Honda - "Pleasure" introduced
2006
Hero Honda is the World No. 1 for the 5th year in a row
15 million production milestone achieved
2006
Hero Honda is the World No. 1 for the 5th year in a row
15 million production milestone achieved
2007
Hero Honda is the World No. 1 for the 6th year in a row
New 'Splendor NXG' launched
New 'CD Deluxe' launched
New 'Passion Plus' launched
New motorcycle model 'Hunk' launched
20 million production milestone achieved
2008
Hero Honda Haridwar Plant inauguration
New 'Pleasure' launched
Splendor NXG lauched with power start feature
New motorcycle model 'Passion Pro' launched
New 'CBZ Xtreme' launched
25 million production milestone achieved
CD Deluxe lauched with power start feature
New 'Glamour' launched
New 'Glamour Fi' launched
2009
Hero Honda GoodLife Program launched Hunk' (Limited Edition) launched
Splendor completed 11 million production landmark
New motorcycle model 'Karizma - ZMR' launched
Silver jubilee celebrations
10
2010
New model Splendor Pro launched
Launch of new Super Splendor and New Hunk
2011
New licensing arrangement signed between Hero and Honda
Launch of new refreshed versions of Glamour, Glamour FI, CBZ Xtreme, Karizma
Crosses the landmark figure of 5 million cumulative sales in a single year
AWARDS AND ACHIEVEMENTS
11
2011
Two-wheeler Manufacturer of the Year award by Bike India magazine.
Adjudged the "Bike Manufacturer of the Year" at the Economic Times ZigWheels Car
and Bike Awards.
- CNBC Awaaz - Storyboard special commendation for "Effective rebranding of a new
corporate entity" by CNBC Awaaz Consumer Awards
- "Most Recommended Two-Wheeler Brand of the Year" award by CNBC Awaaz
Consumer Awards
- Colloquy Loyalty Awards "Innovation in Loyalty Marketing International 2011" for
Hero GoodLife
- "Best Activity Generating Short or Long-Term Brand Loyalty" by the Promotion
Marketing Award of Asia Order of Merit for Hero GoodLife
- Ranked No 1 brand in the Auto (Two-Wheelers) category in the Brand Equity "Most
Trusted Brand"2011 survey
2010
Rated as Top Indian Company in Automobile - Two Wheelers sector by Dun &
Bradstreet - Rolta Corporate Awards 2009
Most Preferred Brand of Two-Wheelers" award at the CNBC Awaaz Consumer Awards.
Adjudged at top of the two-wheeler category in the Brand Equity Most Trusted Brands
2010 Survey.
Ranked No. 3 Most Trusted Brand across categories amongst Young Adult Males
Company of the Year awarded by Economic Times Awards for Corporate Excellence
2008-09.
CNBC TV18 Overdrive Awards 2010 'Hall of Fame' to Splendor
NDTV Profit Car & Bike Awards 2010
- Two-wheeler Manufacturer of the Year
- CnB Viewers' Choice Two-wheeler of the Year (Karizma ZMR)
- Bike Maker of the Year by ET-ZigWheels Car & Bike of the Year Awards 2009"
2009
'Two-wheeler Manufacturer of the Year' by NDTV Profit Car & Bike Awards 2009 and
Passion Pro adjudged as CNB Viewers' Choice two-wheeler
Top Indian Company under the 'Automobile - Two-wheelers' sector bythe Dun &
Bradstreet-Rolta Corporate Awards
12
Won Gold in the Reader's Digest Trusted Brand 2009 in the 'Motorcycles' category
NDTV Profit Business Leadership Awards 2009 - two-wheeler category
2008
NDTV Profit Business Leadership Award 2008 - Hero Honda Wins the Coveted
"NDTV Profit Business Leadership Award 2008"
TopGear Design Awards 2008 - Hunk Bike of the Year Award
NDTV Profit Car India & Bike India Awards - NDTV "Viewers' Choice Award" to Hunk
in Bike categoryIndiaTimes Mindscape and Savile Row ( A Forbes Group Venture )
Loyalty Awards - "Customer and Brand Loyalty Award" in Automobile (two-wheeler)
sector
Asian Retail Congress Award for Retail Excellence (Strategies and Solutions of
business innovation and transformation) - Best Customer Loyalty Program in
Automobile category
NDTV Profit Car India & Bike India Awards - Bike Manufacturer of the year
Overdrive Magazine - Bike Manufacturer of the year
TNS Voice of the Customer Awards:
No.1 executive motorcycle Splendor NXG
No.1 standard motorcycle CD Deluxe
No. premium motorcycle CBZ Xtreme
2007
The NDTV Profit Car India & Bike India Awards 2007 in the following category:
Overall "Bike of the Year" - CBZ X-treme
"Bike of the Year" - CBZ X-treme (up to 150 cc category)
"Bike Technology of the Year" - Glamout PGM FI
"Auto Tech of the Year" - Glamout PGM FI by Overdrive Magazine.
"Bike of the Year" - CBZ X-treme by Overdrive Magazine.
Ranked CBZ X-treme "Bike of the Year" - by B S Motoring Magazine
"Most Trusted Company" , by TNS Voice of the Customer Awards 2006.
CD Deluxe rated as "No 1 standard motorcycle" by TNS Voice of the Customer Awards
2006.
2006
13
Adjudged 7th Top Indian Company by Wallstreet Journal Asia (Top Indian Two Wheeler
Company).
One of the 8 Indian companies to enter the Forbes top 200 list of world's most reputed
companies.
No. 1 in automobile industry by TNS Corporate Social Responsibility Award.
Best in its class awards for each category by TNS Total Customer Satisfaction
Awards 2006:
Splendor Plus (Executive)
CD Deluxe (Entry)
Pleasure (Gearless Scooters)
Splendor & Passion - Top two models in two wheeler category by ET Brand Equity
Survey 2006.
Adjudged 7th Top Indian Company by Wallstreet Journal Asia (Top Indian Two Wheeler
Company).
Top Indian company in the Automobile - Two Wheeler sector by Dun & Bradstreet -
American Express Corporate Awards 2006.
Hero Honda Splendor rated as India's most preferred two-wheeler brand at the Awaaz
Consumer Awards 2006.
Certificate of Export Excellence for outstanding export performance during 2003-04 for
two-wheeler & three- wheelers - Complete (Non SSI) by Engineering Export Promotion
Council.
The NDTV Profit Car India & Bike India Awards 2006 in the following category:
Bike Maker of the Year
Bike of the Year - Achiever
Bike of the Year - Achiever (up to 150 cc category)
Bike of the Year - Glamour (up to 125 cc category)
NDTV Viewers' Choice Award to Glamour in the bike category
2005
Awaaz Consumer Awards 2005 - India's most preferred two-wheeler brand by CNBC in
the 'Automobiles' category.
Bike Maker of the Year Award by Overdrive Magazine.
ICWAI National Award for Excellence (Second) in Cost Management 2004 in the private
14
sector category by ICWAI.
10th Motilal Oswal Wealth Creator Award for as the most consistent wealth creator for
the period 1991-2005.
2004
Winner of the Review 200 - Asia's Leading Companies Award (3rd Rank amongst the
top 10 Indian companies).
GVC Level 1 (Highest Rating) by CRISIL for corporate Governance.
Adjudged as the Best Value Creator - Large Size Companies 2003-04 by The Outlook
Money.
Corporate Excellence Award 2004 by Indian Institute of Materials Management.
Adjudged as the Organization with Innovative HR Practices by HT Power Jobs for HR
Excellence.
ICSI National Award for Excellence in Corporate Governance 2004 by The Institute of
Company Secretaries of India.
2003
Winner of the Review 200 - Asia 's Leading Companies Award (3rd Rank amongst the
top 10 Indian companies).
Most Respected Company in Automobile Sector by Business World.
Bike Maker of the Year by Overdrive Magazine.
2002
Bike Maker of the Year by Overdrive Magazine.
Winner of the Review 200 - Asia 's Leading Companies Award (4th Rank amongst the
top 10 Indian companies).
Company of the Year of ET Awards for Corporate Excellence.
Ranked 4th in 'Overall Best Managed Company' category, ranked 3rd in 'Best Financial
Management' and 'Best Operational Efficiency' category, ranked 6th in 'Overall Best
Investor Relations' category, by Asiamoney.
Highest Wealth Creating Company of the Year Award by the Money.
GVC Level 1 (Highest Rating) by CRISIL for Corporate Governance.
2001
15
Bike Maker of the Year by Overdrive Magazine.
Winner of the Review 200 - Asia 's Leading Companies Award (9th Rank amongst the
top 10 Indian Companies).
Winner of Three Leaves Award for showing Corporate Environment Responsibility in the
Automobile Sector by Centre for Science & Environment.
1999
National Productivity Award for the Best Productivity Award in the category of
Automobile & Tractor presented by Vice President of India.
1995
The Analyst Award 1995 presented to Hero Honda Motors Ltd. on being ranked 9th
amongst the most investor rewarding companies in India.
National Award for outstanding contribution to the Development of Indian Small Scale
Industry (NSIC Award - Presented by President of India).
1991
Economic Times-Harvard Business School Award for Corporate Performance to Hero
Honda Motors Ltd.
16
4 P’s of Hero Moto Corp
1. Product2. Price3. Place4. Promotion
1. Product: Hero MotoCorp offers wide range of two wheeler products that include motorcycles and scooters, and has set the industry standards across all the market segments.
2. Price: Hero MotoCorp offers wide range of two wheeler products that include from low cost bikes to high end bikes. They create bikes for all segment of the society.
3. Place: The Company's growth in the two wheeler market in India is the result of an intrinsic ability to increase reach in new geographies and growth markets. Hero MotoCorp's extensive sales and service network now spans over to 5000 customer touch points. These comprise a mix of authorized dealerships, service & spare parts outlets, and dealer-appointed outlets across the country.with termination of contract with Honda motors Hero MotoCorp can go to international market like Latin America and Sri-lanka.
4.Promotion:Hero Honda event sponsorship, Fill it-Shut it-Forgot It campaign,Dhak Dhak Go campaign, Celebrity Endorsement,Why Should boys Have All the fun and the latest one Hum Mein Hai Hero Are few Promotional strategies of HeroMotoCorp
17
Fill it-Shut it-Forget it Dhak Dhak Go
Celebrity endorsement Why should boys have all the fun
18
Hum Mein Hai Hero
these were the few Advertising strategy of HeroMotoCorp. Appart from these strategy HeroMotoCorp also have Promotion schemes like Test Rides on Products, Easy Finance, Sponsorship, Quick Availability of product which makes them unique in the market.
19
VISION
The story of Hero Honda began with a simple vision - the vision of a mobile and an empowered India, powered by its bikes. Hero MotoCorp Ltd., company's new identity, reflects its commitment towards providing world class mobility solutions with renewed focus on expanding company's footprint in the global arena.
MISSION
Hero MotoCorp's mission is to become a global enterprise fulfilling its customers' needs and aspirations for mobility, setting benchmarks in technology, styling and quality so that it converts its customers into its brand advocates. The company will provide an engaging environment for its people to perform to their true potential. It will continue its focus on value creation and enduring relationships with its partners
STRATEGY
Hero MotoCorp's key strategies are to build a robust product portfolio across categories, explore growth opportunities globally, continuously improve its operational efficiency, aggressively expand its reach to customers, continue to invest in brand building activities and ensure customer and shareholder delight.
20
Product Information And Product Mix
Achiever Ambition 133, Ambition 135 CBZ, CBZ Star, CBZ Xtreme CD 100, CD 100 SS, CD Dawn, CD Deluxe, CD Deluxe (Self Start) Glamour, Glamour F.I Hunk Karizma, Karizma R, Karizma ZMR FI Passion, Passion+, Passion Pro Pleasure Splendor, Splendor+, Splendor+ (Limited Edition), Super Splendor, Splendor
NXG,Splendor PRO Impulse
ACHIEVER
21
FEATURES
5-Spoke, black alloy wheels.
Best mileage in 150cc category.
ATFT 150cc Engine for the perfect balance of high power and fuel economy
Specially designed seat for the great riding experience.
Puncture resistant tuff-up tube
COLOURS
PRICE FOR MUMBAI
ExShowroom On Road
22
Self Start 58,653 66,791
CBZ XTREME
FEATURE
New digital – Analog combo meter console
All secure ignition switch with key shutter
Diamond lustre headlight
Anti drag fuel tank
5 spoke wheels & front and rear disc brakes.
Prism shell LED tail lamp
23
COLOUR
PRICE in MUMBAI
ExShowroom On Road
Self Start 58,653 66,791
24
CD DAWN
FEATURES
A new engine for better performance.
Powerful headlight provides much improved visibility.
New and advanced adjustable shock absorbers.
Extra-wide seats for extra riding comfort.
Padlock provision for theft security.
Matte black for style & good looks.
Stylish muffler protector.
Attractive graphics.
25
COLOURS
PRICE in MUMBAI
ExShowroom On Road
Spoke Wheel 36,179 41,703
26
CD DELUX
FEATURES
New engine for enhanced performance & stress-free ride.
Trapezoidal multi-reflector headlight for enhanced visibility provides better safety & trendy trapezoidal shape lends more appeal to the bike.
Broad visor with aerodynamic shape.
Cool 3D graphics & knee grip makes the bike look very attractive & a comfortable seating posture provides a stress-free ride.
Extra wide seat, more seating space provides better riding comfort for both.
27
COLOUR
PRICE IN MUMBAI
ExShowroom On Road
Spoke Wheel 36,179 41,703
28
GLAMOUR
FEATURES
Scintillating new graphics.
All new stylish visor and headlights.
Edgy new muffler cover.
Eye catching digital analog combo meter console.
All new aerodynamic air scoop shrouds.
29
COLOURS
PRICE IN MUMBAI
ExShowroom On Road
Drum 51,703 58,550
Disc 53,700 60,722
30
GLAMOUR FI
FEATURES
Edgy new visor and headlight.
Real time mileage indicator.
Bank angle sensor.
New digital analog combo meter console
Stunning new graphics.
31
COLOURS
PRICE in MUMBAI
ExShowroom On Road
Drum 57,640 65,008
Disc 61,844 69,580
32
HUNK
FEATURES
Flared fenders and tubeless tyres
Contured visior
Analog-Digital speed panel in chrome-tinged flame orange console
Red Hot LED tail light
Ridged muffler cover with front and rear disc brakes.
33
COLOURS
PRICE IN MUMBAI
ExShowroom On Road
Single Disc 65,263 73,270
Double Disc 68,416 76,700
34
KARIZMA
FEATURES
Exciting new graphics
Sporty undercowl
Large diameter front-wheel disk brake
Enhanced visor
35
COLOURS
PRICE IN MUMBAI
ExShowroom On Road
Black Cast 79,393 88,942
Red Cast 80,193 89,742
36
KARIZMA ZMR
FEATURES
Astra gold front and rear disc plates.
Aerodynamic design for superior handling at high speeds
Multi – Functional digital console with blue iIIumination and personalised message.
Sporty full body cowl with body-coloured rear-view mirrors.
Excellent visibility and less prone to damage
High intensite integrated LED tail light with integrated clear lens indicators
37
COLOURS
PRICE in MUMBAI
ExShowroom On Road
Cast Wheel 100,200 111,571
38
Passion Pro
FEATURES
Digital-Analog speedometer
Stylish visor with black-tinted windscreen & clear–lens indicator
Radical twin bulb tall light
Stylish new generation graphics
New age high performance APDV engine
Front disc option
39
COLOURS
PRICE IN MUMBAI
ExShowroom On Road
Cast Self 49,759 56,436
Spoke Self 48,708 55,293
PLEASURE
40
FEATURES
Exciting body graphics.
Less turning radius
Smooth suspension system
New meter console
Puncture-Resistant tuff up tube
Trendy rear grip; modern tail light
Powerful 100cc engine; gearless transmission with light-weight ABS body
Wide seat; large under-seat box
Extra leg room.
Maintenance-Free battery
COLOURS
41
PRICE IN MUMBAI
ExShowroom On Road
Pleasure 42,916 48,949
SPLENDOR
42
FEATURES
Next generation aerodynamic design with Black alloy wheels
Next generation attractive meter console and visor
Power start
Next generation styling
Next generation advanced pro series APDV engine for better power, better mileage & better acceleration
Next generation clear lens winkers
COLOURS
43
PRICE IN MUMBAI
ExShowroom On Road
Cast Self 46,186 52,550
Spoke Self 45,135 51,407
SPLENDOR +
44
FEATURES
Exciting new body graphics
Powerful multireflector headlight, tail light and indicators
Stylish new alloy wheels
Better suspension
Carrier as part of standard equipment
COLOURS
45
PRICE IN MUMBAI
ExShowroom On Road
Cast Wheel 44,400 50,607
Spoke Wheel 43,349 49,464
SPLENDOR PRO
46
FEATURES
Stylish meter console
Exciting new body graphics
Stylish new alloy wheels
Power start
COLOURS
47
PRICE IN MUMBAI
ExShowroom On Road
Cast Self 47,552 54,036
Spoke Self 46,501 51,893
ALL THE ABOVE PRODUCTWERE WITH THE BRAND NAME HERO-HONDA
48
AFTER RE-BRANDING THEY HAVE ONLY LAUNCHED ONE BIKE UNDER BRAND HERO NAMED HERO-IMPULSE
HERO IMPULSE
FEATURES
High torque ATFT engine and high ground clearance for rough terrain riding
Raised fender and large diameter front wheel with “stud pattern’ type tyres
Sturdier front suspension with long stroke and large front disc brake for cross country riding
Nitrox gas-filled mono shock rear suspension
Straight pull spokes at the rear for touch terrains
Low maintenance seal endless drive chain
49
Digital-analog combo meter console with ‘service due’ indicator
Sharp edgy graphics
Motocross seat
Sporty high mount muffler
COLOURS
PRICE IN MUMBAI
ExShowroom On Road
Single Disc 69,963 78,330
GREEN MANUFACTURING
50
A mission to maintain high ecological standards
Sustainable development lies at the core of Hero MotoCorp's vision of being one
of India'smost environment friendly
companies.
Hero MotoCorp believes that to create a sustainable enterprise, it is critical to
strike the right balance between business,
mankind and nature.
CLEANER PROCESSES
Every raw material and chemical is thoroughly evaluated for its environmental
impact before it is introduced into our production process.
Over the last few years, Hero MotoCorp has proactively eliminated the use of
harmful substance like
Asbestos
Hexavalent Chromium
Phenolic Substances
Based in Haryana, one of India's driest states; Hero MotoCorp has
introduced Rainwater Harvesting at both its plants in Dharuhera and
Gurgaon.
Across both plants, 16 rainwater harvesting catchments have been set up
covering a total area of more than 31540 sq mts. In a single year we
managed to 18 million litres of water.
One of India's most well known civil society organizations - the Centre for
Science and Environment (CSE) has adapted Hero MotoCorp's rainwater
harvesting project as a model project for enhancing public awareness.
The Centre also regularly monitors the performance of the system to check
ground water level and the water quality
51
SEGMENTATION
Market segmentation is a concept in economics and marketing. A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have different needs), it is homogeneous within the segment (exhibits common needs); it responds similarly to a market stimulus, and it can be reached by a market intervention. The term is also used when consumers with identical product and/or service needs are divided up into groups so they can be charged different amounts for the services. The people in a given segment are supposed to be similar in terms of criteria by which they are segmented and different from other segments in terms of these criteria. These can be broadly viewed as 'positive' and 'negative' applications of the same idea, splitting up the market into smaller groups.
Examples:
Gender Price Interests Location Religion Income Size of Household
While there may be theoretically 'ideal' market segments, in reality every organization engaged in a market will develop different ways of imagining market segments, and create Product differentiation strategies to exploit these segments. The market segmentation and corresponding product differentiation strategy can give a firm a temporary commercial advantage
HeroMotoCorp segment its varrients with all the class of the society
Their product are segmented on the base of following criteria
Geographic segmentation
Demographic segmentation
Psychographic segmentation
Behavioral segmentation
The product are segmented on the basis of Price,Looks,Standards,Class etc
Like Karizma For high End Buyers and Youth
52
Splendor for Middle Class People And Office goers
Hunk,CBZ,Glamour for the Younger growd like students
Sleek as a dirt bike for all roads
Pleasure Scooter for female
53
Distribution
HERO HONDA HAS direct contact with the dealers. There are no middlemen involved.
The dealers directly sell to the customers. The channel is of 1st level which has only the
dealers as the link between the customers and the company.
The network starts from Manufacturer then dealers and sub-dealers then finally to customer
54
ManufactureDealers &Sub-
DealersCustomer
55
Recommended
