October 9, 2013

Scott Ochsner

Patrick Pariseau

Healthy Lifestyle,

Healthy Business

Concept: Financial positioning for

the purpose of starting or growing a

business takes time and is a

behavior.

Positioning Issues:

1. Capital – loan down payment

2. Ability to service new debt

3. Collateral to back a loan

4. Ability to respond to an opportunity

1. Capital: The wealth gap.

2. Ability to Service Debt

Top 1% Bottom 50%

Assets 35% 6%

Debt 7% 24%

3. Collateral to back a loan

Early Cell Phone

100 Year Stock Chart 100 Year Housing Price

Early Automobile

4. Ability to respond to opportunity

Crisis lender to:

• General Electric

• Goldman Sachs

• Dow Chemical

• Bank of America

The value of keeping some “dry powder”.

Depreciationist (80%) Capitalist (80%)

No down payment Cash to expand

Too much (junk) debt Little debt and it is good debt

Invests in depreciable assets Invests in appreciating assets

Exploitable – esp. in down mkts. Positioned to exploit