701 COOL SPRINGS BLVD. | FRANKLIN, TN 37067 | 800.327.3822 | HEALTHWAYS.COMCOPYRIGHT © 2014 HEALTHWAYS, INC. ALL RIGHTS RESERVED.HWAYS_QuitNet_FS_06-14

In the United States, over 70 percent of smokers say they want to quit, but fewer than 5 percent who try to quit on their own succeed. Healthways dynamic, multimodal QuitNet® solution is entirely focused on tobacco cessation, and can dramatically improve the chances of quit success. QuitNet services are built on approaches and practices recommended by the U.S. Surgeon General: personalized content, expert counseling, social support, and assistance in selecting and using FDA-approved smoking-cessation medications.

Through telephonic and online education, as well as the support of our proven QuitNet website and online community, we empower individuals to successfully quit using tobacco products. QuitNet participants move effortlessly between personalized web content, digital coaching, online communities, tailored SMS text and email messages, and telephonic coaching modes to get the support they need, when they need it.

More Appeal, Better ResultsAs a true multimodal intervention, QuitNet allows participants to choose the interventions modalities that most appeal to them. All program registrants may choose any one or more of the following support services:

• Online and mobile support via QuitNet.com, offering anytime expert and peer support from a vast community of quitters

• Telephone-based coaching from a highly trained tobacco treatment specialist

• Personalized email and SMS text support for relapse prevention and retention in the program

• Brand-name over-the-counter quit medications from GlaxoSmithKline with no markup1

Program participation and outcomes data indicate that this element of choice is a critical indicator of engagement duration and quit success. A study by the Healthways Center for Health Research found comparable quit rates for QuitNet Comprehensive participants whether they preferred phone support or the web, and participants who used both phone and online support modalities had even higher quit rates.

QuitNet®

Dynamic, Multimodal Tobacco Cessation Programs

Seven months after enrolling in the Healthways QuitNet Comprehensive program, 45 percent of participants reported quit success.

701 COOL SPRINGS BLVD. | FRANKLIN, TN 37067 | 800.327.3822 | HEALTHWAYS.COMCOPYRIGHT © 2014 HEALTHWAYS, INC. ALL RIGHTS RESERVED.HWAYS_QuitNet_FS_06-14

Intense, Individualized and SocialNicotine dependence is the most common form of chemical dependence in the United States. Research suggests that nicotine is as addictive as heroin, cocaine or alcohol, and that intense interventions and expert support are often required for quit success. Healthways compre-hensive, individualized approach to tobacco cessation targets the physical addiction (and withdrawal symptoms) to nicotine, the psychological reliance on nicotine, and the behavioral aspects (habits) of tobacco use.

The QuitNet program is founded on behavior change science, Healthways research and best-practice recommendations, including the U.S. Public Health Service guidelines stating that “intensive interventions are more effective than brief interventions, and should be used whenever possible.”2 Services are based on proven strategies for tobacco dependence treatment and leverage established counseling techniques including cognitive behavioral coaching, motivational interviewing, and other strategies shown to create effective, produc-tive relationships between participant and coach and to keep individuals motivated and committed to their quit process.

In addition to expert counseling, QuitNet online and mobile experiences serve individual needs with engaging communications, online tools, anytime peer-to-peer support, and access to counselors for advice and encouragement. Participants set personal quit dates and prepare and track progress online.

QuitNet is the only tobacco cessation program with an active online community of partici-pants supporting each other’s success:

• More than one million people enrolled

• Active forums with more than a thousand posts per day, available 24/7

QUITNET.COM PHONE-BASED COACHING QUIT MEDICATIONS

• Largest online global community of quitters with over 1,000,000 members and a proven sustainable social network to promote tobacco cessation

• Peer-to-peer connections to provide intersession and long-term, relapse prevention support

• Personalized quit guide and tracking tools

• Expert advice from trained online counselors

• 25 years of telephonic tobacco cessation counseling experience

• Accredited Tobacco Treatment Specialist Coach Training program

• Highly trained tobacco treatment specialists (coaches)

• Up to 5 proactive calls at strategic intervals during the quit process

• Unlimited inbound support calls

• Mail-order fulfillment of over-the-counter branded nicotine replacement therapy (NRT) through agreement with GlaxoSmithKline

• NRT pricing that is not marked up

• Seamless program integration to provide NRT decisional support, reinforce adherence and optimize quit rates

1Approved GlaxoSmithKline products include the Nicoderm® Patch, Nicorette® Gum, Nicorette® Lozenge and Nicorette® Mini Lozenge.2treating tobacco use and Dependence. Quick Reference Guide for Clinicians, October 2000. u.S. Public Health Service.

The Healthways tobacco cessation program combines expertise from Healthways’ 25 years of telephonic tobacco cessation experience and 18 years of online support via QuitNet.com.