HEALTH PLUS
HEALTH PLUS - HEALTHCARE AT YOUR FINGERTIPS
AN ANDROID APP
FOR ALL YOUR MEDICAL NEEDS
1
The global healthcare technology market is poised to reach USD 228.7 Billion by 2020, growing at a compound annual growth rate of 13.4%
RESEARCH SUGGESTS THAT 9 OUT OF 10 PEOPLE FEEL THE NEED FOR A 24*7 MEDICAL SERVICE AT THEIR DISPOSAL.
HEALTH PLUS
Your ultimate medical companion..
-Want to locate hospitals near you?
- Wish to know the availability of doctors and book an appointment?
- Want to select rooms and make online payments?
- Want to save time in case of emergency?
THIS IS THE PERFECT PLACE...
WE AT HELATH PLUS, STRIVE TO TAKE CARE OF ALL YOUR MEDICAL NEEDS AND EMERGENCY REQUIREMENTS BY BRINGING TO YOU AN EASY-TO-USE APP
2
COMPANY OVERVIEW
2.1
COLLABORATION WITH ALMOST ALL THE HOSPITALS IN YOUR CITY
NATIONWIDE CONNECTION WITH SPECIALISTS OF VARIOUS MEDICAL FIELDS
MOST HELPFUL BLOOD BANK DATABASE
EASY-TO-USE. CAN BE EASILY USED BY THE ELDERLY
FITNESS AND HEALTHCARE TIPS FOR SMALL INFECTIONS AND DISEASES
THE EMPLOYEES
THE COMPANY’S REPUTATION
EXTREMELY WIDE USER-BASE
MEDIA AND COMMUNICATION PARTNERS
REVENUE GENERATING ADVERTISEMENTS
CURRENT PRODUCT LINEo ONLINE APPOINTMENTS AND PAYMENTS
o FITNESS AND HEALTHCARE TIPS
o MEDICAL SERVICES LOCATOR
o ROOM BOOKING FACILITIES
o MEDICAL BLOGS
o COUNSELLING
o EMERGENCY SERVICES
o PATIENT DATA TRACKING
MARKET POSITIONHEALTH PLUS WILL BE POSITIONED AS A MEDICAL ASSISTANT TO PEOPLE
IT WILL MAXIMISE THE MARKET SHARE OWING TO ITS UNIQUE POINTS OF DIFFERENCE
IT WILL BE AN OBVIOUS CHOICE FOR PEOPLE IN EMERGENCY SITUATIONS
9% 5%
12%
23%
52%
AGE WISE DISTRIBUTION<7 years 7-20 years 21-35 years36-50 years >50 years
2.2
• Aspatals - HealthCare Now Easy
• Dr Now- Personalised video calls to doctors
• Medscape- Medical news, clinical trials, guidelines
• Isabel- Diagnosis Assistance
INTERNET HAS BECOME WIDELY ACCESSIBLE
ELDERLY PEOPLE CAN FIND IT EXTREMELY USEFUL
CAN HAVE GREAT DEMAND IN EMERGENCY
SMARTPHONES ARE USED BY EVERYONE
•SEVERE COMPETITON FROM THE EXISTING APPS
•POOR PUBLICITY AND INTERACTION
•UNLOYAL CUSTOMERS
•PLAGIARISM
•CERTAIN LEGAL STANDARDS TO BE MET IN HEALTHCARE
2.3
GEOGRAPHIC SEGMENTATION
PEOPLE RESIDING IN THE VARIOUS INDIAN STATES
AGE: ELDERLY PEOPLE >50 YEARS OF AGEINCOME GROUPS: UPPER AND MIDDLE CLASSES
3
TIME FRAME : 3 YEARS
DOWNLOADS : 2MILLION+
DOCTORS: 0.1MILLION+
REVENUE: $30 MILLION
4
4.1
FASTER ONLINE SERVICES
USER-FRIENDLY APP INTERFACE
FITNESS AND HEALTHCARE TIPS
24*7 EMERGENCY SERVICES
AFFORDABLE USERS: MIDDLE AND UPPER CLASSES
REGULAR SMARTPHONE USERS
PEOPLE WITH HIGH WORKLOAD, WHO PREFER ONLINE ACTIVITY OVER OFFLINE
FITNESS FREAKS & HEALTH CONSCIOUS PEOPLE
• PROFESSIONAL MEDICAL PRACTIONERS•BLOOD BANKS•FITNESS EXPERTS•COUNSELLORS•SUPPLIERS OF MEDICINES•FAMOUS HOSPITALS AND MEDICAL INSTITUTES
THEIR
ESTABLISH BRAND IMAGE REVENUE SHARING
WIDESPREAD PUBLICITYGAIN NEW CUSTOMERS
CREATE BRAND EQUITY
ACCOUNTIN
G AND FINANCE
MARKETING
HUMAN RESOURCE MANAGEMENT
PUBLIC RELATIONS
RESEARCH AND DEVELOPMENT PRODUCTION
STRATEGIC BUSINESS UNIT
INVESTORS
DOCTORS
MEDICAL INSTITUTES
HOSPITALS
EMPLOYEES
COUNSELLORS
COMMUNITY
GOVERNMENT
OWNERS
POINTS OF PARITYHEALTH CHECKUPS AND TIPS
FITNESS TRACKING
ONLINE MEDICAL SERVICES LOCATOR
POINTS OF DIFFERENCE ONLINE ROOM BOOKING IN HOSPITALS
ONLINE PAYMENTS FOR THE SAME
CUSTOMER DETAILS AVAILABLE, THUS SAVING TIME
EMERGENCY SITUATION TACKLING
MEDICAL BLOGS
ECONOMIC CONTEXTGOOGLE PLAY HAS DOUBLED ITS APP COUNT TO 1.5 MILLION AND APP DEMAND SHALL REMAIN HEALTHY IN THE NEAR FUTURETECHNOLOGICAL
CONTEXTTHERE ARE 170 MILLION SMARTPHONE USERS IN INDIA WITH 352 MILLION INTERNET SUBSCRIBERS OWING TO CHEAPER INTERNET PLANS
HEALTH
CONSCIOUS
TENSION
FREE
HASSLE FREE
PROCEDURES
PREPARED FOR
EMERGENCY
COLLABORATOR VALUE
THEY GET A CHANCE TO COMPETE WITH THE MAJOR COMPETITORS IN THE INDUSTRY AND CREATE THEIR BRAND EQUITY
COMPANY VALUE
PROVIDES EMPLOYMENT WITH GOOD PAY AND JOB SECURITY. ALSO ENCOURAGES GOOD WORK ETHICS.
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• IDENTIFICATION OF NEARBY HOSPITALS
• ACCESS TO MEDICAL BLOGS
• BOOKING APPOINTMENTS WITH THE DOCTOR, ONLINE
• FITNESS AND HEALTHCARE TIPS
•IDENTIFICATION OF AVAILABILITY OF DOCTORS AND HOSPITAL ROOMS
5.1
• ONLINE ROOM BOOKING IN A HOSPITAL•ONLINE PAYMENTS FOR THE SAME
•HOSPITALS CAN TRACK CONSUMER DETAILS AND SAVE TIME
•NOTIFICATIONS TO STAFF IN EMERGENCY CASES
•COUNSELLING
5.2
HEALTH PLUS
“HEALTHCARE AT YOUR FINGERTIPS”
“YOUR ULTIMATE MEDICAL COMPANION”
5.3
THE PREMIUM VERSION IS PRICED AT $2.99 PER MONTH
5.4
CASHBACK OFFERS FOR APP INVITES AND INSTALLS
FREE CONSULTATION ON SPECIAL DAYS e.g. CANCER DAY, WORLD HEALTH DAY
FREE COUNSELLING AFTER A CERTAIN NUMBER OF BOOKINGS
5.5
WORD OF MOUTH
ADVERTISEMENTS IN HEALTH BLOGS
UPLOADING ADS AND VIDEOS ON YOUTUBE
SEARCH ENGINE OPTIMISATION
SOCIAL MEDIA- FACEBOOK, TWITTER
5.6
5.7
6
6.1
APP DEVELOPMENT
MARKETING AND COMMUNICATION
RESEARCH BASED ON AVAILABLE DATA
CONTACTING DISTRIBUTORS, RETAILERS AND BROKERS
ADVERTISEMENT AND PUBLICITY
6.2
TASK TIMEAPP DEVELOPMMENT 3 MONTHS
MARKET ANALYSIS 2-3 MONTHS
CONSUMER RESEARCH 2-3 MONTHS
PRODUCT AND PRICING STRATEGY
5 WEEKS
DISTRIBUTION CHANNELS 1 MONTH
PROMOTION AND PUBLICITY 4-5 MONTHS
6.3
DISCLAIMER Created by Harsha Agarwal of MNIT Jaipur, as a final project during a marketing internship by Prof. Sameer Mathur, IIM Lucknow