Product
Head To Toe 4 in 1 -A mixture of shampoo, shower gel
facial cleanser and toothpaste
-plant aroma helps to awaken
and energize your body and mind
4P analysis-Product-Head To Toe 4 in 1 cleanserdurable product
-Packaging:bottled in plastic container
-Need utility :for people who want to solve the problem of buying diverse cleansing
products
-Position:Make your life easier
Pioneer in versatile 4 in1 cleaning product
-no more bottles in the bathroom
-use Head To Toe as shampoo, Shower gel , facial cleanser and toothpaste
Differentiation from other competitor
brand
Price/ml
HEAD TO TOE
MEN’S
BIORE
MAN-Q
NT$ 580 230 216
ml 1500 380 600
Get more but cheaper than other brands
Formulated with extract of propolis and other organic herbs
-Refreshing sensation that last all day long
-propolis makes teeth brighter and skin naturally glow
Geographic:
- urban areas
Population
location
male
Taipei 1,289,022
Taichung 779,462
Tainan 641,326
Kaohsiung 758,862
Demographic:
-gender: male
- age: 20 ~ 50
- marital status: single
-income:10,000 ↑per month
- occupation: students; workers;
employees
Psychographic:
-personalities:
-like to experience the new product
-thrifty
-value:
-looking for convenience
Behavior: ▪ product usage rate: -heavy users ▪ brand loyalty: -hard core loyal ▪ benefit sought: -less expenditure on buying cleaning products -convenience
4Ps Analysis - Price
250 ml → $ 180
800 ml → $ 300
1500ml → $ 580
-Price category → cheap and affordable