Media Report
Bhaskar BoseManaging Director | Client Success+91 9899321179
HCL: Media Impact Report (Specific stories)
Stories being evaluated :
• STORY 1
http://economictimes.indiatimes.com/tech/software/hcl-rewards-130-top-
performers-by-offering-them-a-paid-holiday-abroad-with-family-or-a-
mercedes/articleshow/45786430.cms
• STORY 2
http://www.thehindubusinessline.com/features/smartbuy/tech-news/hcl-tech-
launches-hiral-videos-for-hiring/article6715793.ece
• STORY 3
http://www.hcltech.com/press-releases/hcl-partners-washington-gas-modernize-
customer-service
REACH
Measure of the reach of any specific story into the masses, via mainstream
media and social media
Shows the total reach of
this story
STORY 1 – Mainstream Media
STORY 2 – Mainstream Media
Shows the total reach of
this story
STORY 3 – Global reach - Mainstream Media
Story 1 : Social Media
Story 2 : Social Media
ENGAGE
Defined by different modes of engagement and how to optimise consumer
interaction with stories.
Media Report
DISCLAIMER : This section is not a complete View of Engage, as this report is onlya
sample from a Demo account. Once your subscription of Mbuzz is in place, you will
have full access into the Engagement aspects of the platform
Media Report
1. Profiling key influencers, with prominent presence on Social Media (to
encourage retweets and FB posts of your stories)
2. Define the Engagement inputs based on Retweets, Direct Messages, Comments etc
Media Report
(Once we connect HCL’s social media pages to Mbuzz – Engage, you can pull the following
analysis on each story as well )
2. Engagement by channel (sample – Spicejet )
1. Engagement Volume (sample – Spicejet )
Media Report
3. Most Engaged Contacts (for a story)
4. Social Activity – FB & Twitter engagement (sample – Spicejet )
Twitter Facebook
ACTION
Defined by actual actionable content on different media.
Media Report
Actual content – Mainstream media – Story 1
Media Report
Actual content – Social Media – Story 1 (sorted by social media rank)
Media Report
Actual content – Social Media content – Story 2
Media Report
Actual content – Mainstream media – Story 3