Download pptx - HCAA TPA University 2014 - Consumer Engagement Session - Novu

ENGAGING

HIGH-RISK

MEMBERS

EVERYDAY

HEALTH

© Novu, 2014 Novu, LLC

Introduction

ABOUT

Jim WickaCo-Founder, EVPCorporate Development


Why Are We Here? Market Demand

Employers recognize the need for tools to engage High Risk employees.

Employees recognize they need tools to manage their own health – and they’re hearing from others about the benefits of wellness.


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Healthy?

Obesity rate in the US

CDC 2013

“Americans are fat, stressed, and unhealthy”Washington Post Blog Aug 1, 2013

33%

of Americans say stress interferes very much /

somewhat with their ability to lead a healthy life (up from

43% in 2011)

2013 US Health

& Wellness Monitor

US Deaths from chronic disease

CDC 2013

49% 70%

Today’s Imperative

“Today’s health care is driven by consumers and the increasing role they play in managing their health and their health care finances.”


Mark Bertolini

Chairman, CEO and President of Aetna

Individual Can Be Leveraged Because of Technology

Broadband Access Now Mainstream; Mobile Devices Now Everywhere


Source: Pew Research Center’s Internet & American Life Project Survey, April 17 – May 19, 2013.

70% of Americans have broadband connections at home in Sept. 2013; Up from 3% in June 2010

69% of Americans age 50-64 have broadband access at home

56% of Americans are smartphone owners as of May 2013; Up from 35% in May 2011

55% of Americans age 45-54 are now smartphone owners

Tools are now in place for consumers to take charge of their health like never before

Technology Forward Thinking


Age Own a Smartphone

All Americans ages 18+ (n=2,252)

56%

18-24 (n=243) 79

25-34 (n=284) 81

35-44 (n=292) 69

45-54 (n=377) 55

55-64 (n=426) 39

65+ (n-570) 18

Source: Pew Research Center’s Internet & American Life Project Spring Tracking Survey, April 17 – May 19, 2013.

Smartphone Adoption

Smartphone OwnershipBy age group

Smartphone Ownership Over TimePercentage of U.S. adults who own…

Looking to Improve


Source: 2013 US Health & Wellness Monitor

“I’m trying to take better care of my health today than just a few years ago”

70%Agree

Creating Healthy Behaviors is Hard



“I think health is important, but other things often take priority in my life”

49%Agree

My Current Healthy Actions vs. What’s Important to Maintaining My Health

Can-Do Attitudes



“Good health is a losing battle; I can never do enough to get and stay really healthy”

81%Disagree

Why Are We Here? New Consumer Approach

Poor health is not a new problem. But the old approach is not working either.

Employers need a new consumer-focused approach to engage employees.


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So What is Required to Win?


PersonalizationCustomer Centricity

Engagement




Engagement

Personalization – What this Looks Like









Engagement

1 Differentiate amongst competing brands and product offerings

Consumer-Centered Brand Promise


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Build and enjoy a trusted relationship with members

Generate actionable information about the consumer’s behavior

Influence consumer behavior and decision making




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Benefits of a Consumer-Centered Approach

Engage • Keep healthy members healthy• Engage complex or chronic to

affect behavior change


Health Care

Benefits of a Consumer-Centered Approach

QualityActive, informed health care consumer


HealthCare

Close Care GapsTrust allows for influence

The stronger the relationship, the more influence possible.




Engagement

Why Are We Here? Competing With Large Competitors

Large corporate insurers are equipping their clients with wellness tools as differentiators.

TPAs can deliver a powerful set of tools to employers – at a lower cost – with the right approach and tech.


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The Requirement is Clear

Novu has successfully built a turn-key solution for TPAs to compete with top-tier programs


Turn-key, White-labeled Member Experience

Join Now

Your Brand

Questions?

[email protected]
