ERIC SICHAU, C. ANDREW RUSH, KARI HEDGES, STEVE BRAASE, LUCAS COMFORT, JACOB DEFILIPPO
DECEMBER 12 T H , 2012MKTG 331 :002 ADVERTISING & PROMOTIONS
SALISBURY UNIVERSITY-PERDUE SCHOOL OF BUSINESSMS. PAULA MORRIS
HANDS ON EVENT PROJECT
Who is the Semper Fi Fund?
“Our Mission is crucial. Our duty is clear.” Mission: “to provide critically injured and ill
service members with immediate financial aid and quality of life solutions to lift the burdens of their new reality, so that each family could focus on their loved one's recovery.”
Spring 2003-OIF Post 9-11, Within 24-72 Hours Karen Guenther, Wendy Lethin, Dawn Olson,
Sarah Drake. Karen’s Kitchen Table $8,500 Soldiers, $68 Million, 48,000 Grants “Always Faithful”-Semper Fidelis Facebook Twitter- @SemperFiFund, YouTube, LinkedIn Similar to WWF, but different values
Our Event!
Sunday December 2nd, 2012 1-4pmEvo Craft Brewery & Public HouseCornhole TournamentSilent Auction50/50DOC Raffle-Delmarva Shorebirds TicketsPortion of Proceeds from EVO Briskets $535 Total Raised
Role In Event
No representatives from SFF Only Email Contact
Run & Set up Silent Auction Barrel Room, Tasting Room
Awareness to Fund-ShirtsBracelets, MagnetsEntire restaurantRun Tournament
Double Elimination 7 Teams
Music Explain to customers about SFF more than just
Cornhole
2 Best Things; 1 To Change
2 Best Things Setting it in a large environment-EVO-availability to all customers –
Unique event More than 1 way to raise
Event Itself 50/50 Flow of Tournament
1 To Change Communication
Had to change date/options
Event Itself How we promote to our age group
Worthwhile & How We Felt
YES! Real world experience Resume builder Networking Learning Experience
Raised $535 Felt good to help out in such a small way We pulled it off! Great cause to raise awareness Thankful from community and other veterans in
attendance
Should Hands On Happen Again?
YES!Beneficial to everyone
Businesses Students experience to reach out to community Good to learn how to manage with school work
Exposes marketing techniques (unique)
What We Learned
Harder to put together than we expected Hard to promote to our age group Scheduling tasks within group Don’t try to do everything Balance between school/work Dealing with SUDealing with Wicomico County Sheriffs OfficeDonations from community
Additional Comments/Relation To Class
Start early! Backup plan-Hurricane Sandy Have basic stuff set up
SMART Objectives-Chapter 7 Value of Objectives IMC
BIG IDEA-Chapter 8 Central Theme
Chapter 9-Execution Plan of Action-Integration-Importance of Job Matrix Communication Objectives-Not just a $ Goal Use of resources
Ms. M-Extra Credit Jason Rhodes SU related
Show the benefit Communicating effectively
Ms. Braase
Beach Fever Tanning
Pizza City
Bagel Bakery
Questions???
References!
http://www.semperfifund.org/http://www.evolutioncraftbrewing.com/home.
aspx
www.google.com/images Advertising & Promotions Book
Chapters 7-9 Mostly