U LT I M AT E G U I D E T O P P C P R O F I TA B I L I T Y
C O N R A D O ’ C O N N E L L • I N T E R C O A S TA L N E T D E S I G N S
- J O H N W A N A M A K E R , 1 9 9 2 .
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
S T O R Y T I M E
A N D Y O U T H I N K …
N O .
S M A R T
S E T A G O A L
– Y O U
“I want 35 leads.”
S P E C I F I C
– Y O U
“I can track this by using my customer management application.”
M E A S U R A B L E
– Y O U
“I know this is possible because I usually generate 10 per month.”
A C H I E VA B L E
– Y O U
“I want to achieve this in the next two months.”
T I M E B O U N D
N O W W E C A N S TA R T T H I S :
N O W W E H AV E T H E R I G H T M I N D S E T
H O W W E D O I T
J U S T S H O W U P # 1 … R I G H T ?S H O W U P H I G H F O R G R E A T A D P E R F O R M A N C E
A D R A N K ( O R , H O W T O S H O W U P F I R S T )
• BID
• CLICK THROUGH RATE
• AD RELEVANCE
• LANDING PAGE EXPERIENCE
Y O U R C L I C K T H R O U G H R AT E :
AV O I D T H I S !
• One ad per group
• Saying “Let’s just add all these keywords in one campaign”
• Broad matching everything
• Sending traffic to the homepage
T R Y T H I S I N S T E A D
• Test lots of ad extensions
• Run multiple text ads per ad group
• Organize into logical campaigns
• Setup detailed tracking for your leads, conversions and sales
• Start with exact match keywords
50% 50%
R E TA R G E T I N G
• B I N G • A D R O L L • P E R F E C T A U D I E N C E
W H AT A B O U T ?
A C A U T I O N A R Y TA L E
T H E Y W A N T T O S P E N D Y O U R M O N E Y
T H I S I S N O T “ H E L P ” L I K E Y O U T H I N K
W A N T T O L E A R N M O R E ? G R E AT R E S O U R C E H E R E :
http://www.wordstream.com/learn
Q U E S T I O N S ?T H A N K Y O U .
icoastalnet.com/downloads
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Also, have a great day.
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