GUERRILLA RESEARCH TACTICS:
ALTERNATIVE RESEARCH METHODS
ESCARD February 8 2013 Glenda Caldwell + Lindy Osborne Queensland University of Technology Dr. Inger Mewburn Australian National University
THE CHALLENGE WE FACE AS
HDR SUPERVISORS…
HOW TO ENGAGE DESIGN
STUDENTS IN RESEARCH?
THE CHALLENGE
STUDENTS FACE GATHERING
DATA…
HOW TO ENGAGE PARTICIPANTS
IN RESEARCH?
WHAT WAS OUR
APPROACH?...
TO QUESTION HOW COULD WE APPLY DESIGN THINKING TO RESEARCH?
LOGICALEnvironmental
Structure,Context
Design Thinking SPATIAL
The User Experience
FORMAL
Container of Human Activity
Design to EngagePeople
?"LOGICAL
Environmental Structure,
Context
Design Thinking SPATIAL
The User Experience
FORMAL
Container of Human Activity
Design to EngagePeople
LOGICALEnvironmental
Structure,Context
Design Thinking SPATIAL
The User Experience
FORMAL
Container of Human Activity
Design to EngagePeople
Research Thinking
LiteratureStructure,
Context
Quality Experience for the
Research
Design Researchto Engage People
Container of Data
LOGICALEnvironmental
Structure,Context
Design Thinking SPATIAL
The User Experience
FORMAL
Container of Human Activity
Design to EngagePeople
LiteratureStructure,
Context
Research Thinking
Quality Experience for the
Research
Design Researchto Engage People
Container of Data
GuerrillaActivism
GuerrillaWarriors
Creativity
LOGICALEnvironmental
Structure,Context
Design Thinking SPATIAL
The User Experience
FORMAL
Container of Human Activity
Design to EngagePeople
LiteratureStructure,
Context
Research Thinking
Quality Experience for the
Research
Design Researchto Engage People
Container of Data
GuerrillaActivism
GuerrillaWarriors
LOGICALEnvironmental
Structure,Context
Design Thinking SPATIAL
The User Experience
FORMAL
Container of Human Activity
Design to EngagePeople
LiteratureStructure,
Context
Research Thinking
Quality Experience for the
Research
Design Researchto Engage People
Container of Data
GuerrillaActivism
GuerrillaWarriors
Guerrilla Marketing
LOGICALEnvironmental
Structure,Context
Design Thinking SPATIAL
The User Experience
FORMAL
Container of Human Activity
Design to EngagePeople
LiteratureStructure,
Context
Research Thinking
Quality Experience for the
Research
Design Researchto Engage People
Container of Data
GuerrillaActivism
GuerrillaWarriors
Guerrilla Marketing
GuerrillaArt
LOGICALEnvironmental
Structure,Context
Design Thinking SPATIAL
The User Experience
FORMAL
Container of Human Activity
Design to EngagePeople
LiteratureStructure,
Context
Research Thinking
Quality Experience for the
Research
Design Researchto Engage People
Container of Data
GuerrillaActivism
GuerrillaWarriors
Guerrilla Marketing
GuerrillaArt
GuerrillaGardening
LOGICALEnvironmental
Structure,Context
Design Thinking SPATIAL
The User Experience
FORMAL
Container of Human Activity
Design to EngagePeople
LiteratureStructure,
Context
Research Thinking
Quality Experience for the
Research
Design Researchto Engage People
Container of Data
GuerrillaActivism
GuerrillaWarriors
Guerrilla Marketing
GuerrillaArt
GuerrillaGardening
Craftivism
LOGICALEnvironmental
Structure,Context
Design Thinking SPATIAL
The User Experience
FORMAL
Container of Human Activity
Design to EngagePeople
LiteratureStructure,
Context
Research Thinking
Quality Experience for the
Research
Design Researchto Engage People
Container of Data
GuerrillaActivism
GuerrillaWarriors
Guerrilla Marketing
GuerrillaArt
GuerrillaGardening
Craftivism
Guerrilla Research
GuerrillaActivism
Political Issues
The Unexpected
The Unconventional
Being Interactive
Unique & Creative
ThoughtProvoking
Key Characteristics
Guerrilla Marketing
GuerrillaWarriors
Guerrilla Research
GuerrillaArt
GuerrillaGardening
Craftivism
LOGICALEnvironmental
Structure,Context
Design Thinking SPATIAL
The User Experience
FORMAL
Container of Human Activity
Design to EngagePeople
Research Thinking
LiteratureStructure,
Context
Quality Experience for the
Research
Design Researchto Engage People
Container of Data
GUERRILLARESEARCH
TACTICS
Whatis it?
How is it
used?
What are the
outcomes?
GuerrillaActivism
GuerrillaArt
GuerrillaGardening
Craftivism
Guerrilla Marketing
First Followers
TheoryParticipatory
ActionResearch
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Through making, Gauntlett (2007) argues, research participants are engaged as ‘co creators’ of knowledge, rather than being a passive subject which is examined by the researcher.
Guerilla research tactics are an extension of Gauntlett’s knowledge co-creation, where participants engage with artefacts during their lived experience of the urban environment.
Based on the wide range of sources Guerrilla Research Tactics can be de!ned as... “Activities that are carried out - usually in an ad hoc, situated and impromptu fashion in order to gather data and/or perform design interventions that are complementary to more formal tactics or methods such as surveys and interviews.” (GR Tactics Survey, Response 3) Some descriptors: informal, exciting, spontaneous, unexpected, and FUN
LOGICALEnvironmental
Structure,Context
Design Thinking SPATIAL
The User Experience
FORMAL
Container of Human Activity
Design to EngagePeople
Research Thinking
LiteratureStructure,
Context
Quality Experience for the
Research
Design Researchto Engage People
Container of Data
GUERRILLARESEARCH
TACTICS
Whatis it?
How is it
used?
What are the
outcomes?
GuerrillaActivism
GuerrillaArt
GuerrillaGardening
Craftivism
Guerrilla Marketing
First Followers
TheoryParticipatory
ActionResearch
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Whatis it?
How is it
used?
What are the
outcomes?
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ParticipatoryAction
Research
First Followers
Theory
Whatis it?
How is it
used?
What are the
outcomes?
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ParticipatoryAction
Research
Digital/OnlineMethods
Whatis it?
How is it
used?
What are the
outcomes?
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Analogue/CraftMethods
ParticipatoryAction
Research
Sivers argues ‘If the leader is the "int, the !rst follower is the spark that makes the !re.’
LOGICALEnvironmental
Structure,Context
Design Thinking SPATIAL
The User Experience
FORMAL
Container of Human Activity
Design to EngagePeople
LiteratureStructure,
Context
Research Thinking
Quality Experience for the
Research
Design Researchto Engage People
Container of Data
Whatis it?
How is it
used?
What are the
outcomes?
GUERRILLARESEARCH
TACTICS
First FollowerTheory
ParticipatoryAction
Research
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LOGICALEnvironmental
Structure,Context
Design Thinking SPATIAL
The User Experience
FORMAL
Container of Human Activity
Design to EngagePeople
Research Thinking
LiteratureStructure,
Context
Quality Experience for the
Research
Design Researchto Engage People
Container of Data
GUERRILLARESEARCH
TACTICS
Whatis it?
How is it
used?
What are the
outcomes?
GuerrillaActivism
GuerrillaArt
GuerrillaGardening
Craftivism
Guerrilla Marketing
First Followers
TheoryParticipatory
ActionResearch
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The Importance of Timing Early steps of research/Preliminary data acquisition Depends on long term research goals? Bene!ts of GRT Researcher Bene"ts
• Ease of use • Uniqueness and quality of
responses • Increase in response rate vs. -
Traditional research methods • Researcher fun and enjoyment
Participant Bene"ts
• Participant reaction and interest • Participant fun and enjoyment
LOGICALEnvironmental
Structure,Context
Design Thinking SPATIAL
The User Experience
FORMAL
Container of Human Activity
Design to EngagePeople
Research Thinking
LiteratureStructure,
Context
Quality Experience for the
Research
Design Researchto Engage People
Container of Data
GUERRILLARESEARCH
TACTICS
Whatis it?
How is it
used?
What are the
outcomes?
GuerrillaActivism
GuerrillaArt
GuerrillaGardening
Craftivism
Guerrilla Marketing
First Followers
TheoryParticipatory
ActionResearch
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Barriers to using GRT Researcher Barriers
• Impact of environment • Legitimacy, credibility, ethics and
rigour of GRT within Academic Research?
The Impact of Creativity in Research • Why is this important to Architecture
& Urban Design Research? • How can this apply to other
disciplines? • How does this align with Guerrilla
Tactics within other areas?
Participant Barriers • Participant education, what to do
when faced with GRT? • Participant intimidation
THANK YOU!