Growth of TV
Source: BARB/Tech Edge *1/01/2008 – 31/08/2008
Audiences 2008* 2007 2006 2005 2004 2003 2002 2001
Individuals
(000s)56586 56287 55895 55559 55325 55674 55432 55112
Adults
(000s)47926 47521 47039 46586 46286 46519 46255 45910
Adults ABC1
(000s)24158 23623 23417 23171 22791 22549 22098 21725
Adults
16-24
(000s)
6760 6618 6471 6344 6288 6438 6309 6331
Children
(000s)8659 8766 8856 8974 9039 9155 9177 9203
What are the TV universe sizes for each audience?
How has the ownership of TV sets in domestic homes developed over time?
Year All Homes(000,000s)
TV Homes(000,000s)
Digital Homes(000,000s)
95 23 22.4 -
96 24 23.3 -
97 24.2 23.5 -
98 24.5 23.7 -
99 24.7 23.9 -
00 24.9 24.1 2.2
01 25.1 24.3 5.4
02 25.2 24.5 8.2
03 25.4 24.7 9.5
04 25.2 24.6 11
05 25.4 24.9 13.5
06 25.8 25.2 16.2
07 25.9 25.3 18.2
08 26.3 25.6 21.1
Source: TAM, JICTAR, BARB (January 08)
How has channel share changed over time?
0
10
20
30
40
50
Year
Sha
re
BBC 1 BBC 2 ITV (inc. GMTV) C4 five Others
Source: BARB/Tech Edge
*01/01/2008 – 31/08/2008
3.69 3.6 3.59 3.59 3.59 3.61 3.67 3.67 3.63 3.73 3.65 3.7 3.63 3.713.63.57
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008*
Year
Ave
Hou
rs V
iew
ed D
aily
Source: BARB/Tech Edge - Individuals*01/01/2008 – 31/08/2008
How has TV viewing developed over time?
Year No. UK TV Households Analogue DTH (in 000s)
Pay TV DTT (Top Up TV)
Total UK Free Multichannel TV
Digital Satellite (Sky Subs)
Cable Digital % of TV Homes that are Digital
Freeview
1998 23,915.00 17,234.00 19 442 3,458.00 0 26.1 0
1999 24,102.00 15,965.00 527 468 3,966.00 0 31.8 0
2000 24,465.00 14,304.00 975 494 5,051.00 870 39.1 0
2001 24,648.00 13,546.00 1,234.00 521 5,716.00 1,977.00 42.5 0
2002 24,648.00 13,132.00 0 1,887.00 6,562.00 2,086.00 39.1 1,328.00
2003 24,833.00 11,545.00 0 3,135.00 7,208.00 2,326.00 40.9 2,924.00
2004 24,883.00 9,350.00 160 4,818.00 7,609.00 2,505.00 43.1 4,433.00
2005 24,933.00 6,641.00 285 6,975.00 8,059.00 2,716.00 45.4 6,160.00
2006 24,983.00 4,721.00 326 8,490.00 8,369.00 3,198.00 47.1 7,299.00
2007 25,032.00 3,136.00 356 9,674.00 8,680.00 3,423.00 48.8 8,188.00
2008 25,133.00 1,895.00 373 10,475.00 8,939.00 3,524.00 50.7 8,732.00
2009 25,133.00 999 379 10,976.00 9,153.00 3,627.00 52.4 9,002.00
2010 25,183.00 390 383 11,298.00 9,325.00 3,709.00 53.6 9,223.00
2011 25,233.00 46 379 11,376.00 9,451.00 3,770.00 54.7 9,316.00
2012 25,284.00 0 376 11,233.00 9,526.00 3,832.00 55.6 9,190.00
2013 25,334.00 0 372 11,078.00 9,556.0 3,886.0 56.3 9,053.00
What is the growth of multi-channel access by platform (historical and projected?)
Source: Merrill Lynch (May 2007)
57.5 56.9 56.6 56 57.4 59.3 60.8 62.5 62.8 61.3 61.7 63.5 64.2 65 64.5 65.8
42.5 43.1 43.4 44 42.6 40.7 39.2 37.5 37.2 38.7 38.3 36.5 35.8 35 35.5 34.2
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008*
Commercial BBC
% V
iew
ing
How does commercial TV perform
versus the BBC?
Source: BARB/Tech Edge*01/01/2008- 31/08/2008
Which channels does BARB measure?
All Channels
Africa Channel Bravo 2 Dave
Animal Planet (+1) British Eurosport Discovery +1
Anime Central British Eurosport 2 Discovery 1.5
At The Races Bubble Hits Discovery Channel
B4 Cartoon Network Discovery Home and Health (+1)
BBC Four Cartoon Network Too Discovery Knowledge
BBC News 24 CBBC Discovery Real Time (+1 Real Time Extra)
BBC One CBeebies Discovery Science
BBC Parliament Challenge (+1) Discovery Travel and Living
BBC Three Channel 4 Discovery Turbo
BBC Two Channel 4 +1 Disney Channel (+1)
Bedroom TV Channel Fizz Disney Cinemagic (+1)
Bid TV Channel U Diva
Bliss Chart Show TV DMAX/DMAX +1
Bonanza Bonanza CiTV E!
Boomerang (+1) Clubland E4 (+1)
Bravo (+1) Crime Investigation Network ESPN Classic
All Channels
Extreme Sports ITV3 (+1) Movies 4 Men +1
Fashion TV ITV4 MTV Base
Film 4 (+1) Kerrang! TV MTV Dance
Five Kiss TV MTV Hits
Five Life LFC MTV One
Five Life (+1) Life One MTV One+1
Five US Livingtv (+1) MTV Two
Five US (+1) Livingtv2 MTVR
Flaunt LUXE.TV Musflash
Fox News Magic TV MUTV
FX Men & Motors Nat Geo Wild
FX (+1) More 4 (+1) National Geographic (+1)
Hallmark Motors TV Nick Jnr/Nick Jnr 2
Horse and Country Movies 24 Nickelodeon/Nick Replay
ITV Play Movies 24+ Nicktoons TV
ITV1 Movies 4 Men NME TV
ITV2 (+1) Movies 4 Men 2 Nuts TV
Which channels does BARB measure?
All Channels
oMusic Q TV Simply TV
Other Sky Interactive QVC Sky Active
Paramount 2 Racing UK Sky Arts
Paramount Comedy +1 Real Estate TV Sky Box Office
Paramount Comedy 2 (+1) Real Estate TV (+1) Sky Box Office Events
Performance Channel Red TV Sky EPG
Performance Mainstreet Rockworld TV Sky Gamestar
Playboy ONE RTE1 Sky Movies Action/Thriller
Playhouse Disney RTE2 Sky Movies Active 1-8
Playhouse Disney Plus S4C Sky Movies Classics
Pop SA Direct TV Sky Movies Comedy
Pop +1 Sci-Fi (+1) Sky Movies Drama
Pop Girl Scuzz Sky Movies Family
Premiership Plus Setanta Golf Sky Movies Indie
Price-drop.tv Setanta Sports 1 Sky Movies Modern Greats
Prime TV Setenta Sports 2 Sky Movies Premiere
Propeller Setanta Sports News Sky Movies Premiere +1
Which channels does BARB measure?
All Channels
Sky Movies Sci-Fri/Horror Sumo TV UK Drama +1
Sky Movies Screen 1 TCM/TCM 2 UKTV Food (+1)
Sky Movies Screen 2 The Baby Channel UKTV Gardens
Sky News The Biography Channel UKTV Gold (+1)
Sky News Active The Box UKTV History (+1)
Sky One The Business Channel UKTV People
Sky Premiership plus The Community Channel UKTV Style (+1)
Sky Real Lives The History Channel (+1) UKTV Style 2
Sky Real Lives 2 The Hits Urban TV
Sky Sports 1 The Vault VH-1
Sky Sports 2 Tiny Pop VH-1 Classic
Sky Sports 3 Tiny Pop +1 Virgin 1/Virgin 1+1
Sky Sports Active 1-8 TMF Wedding TV
Sky Sports Active Other Toonami Wedding TV+1
Sky Sports Extra Travel Channel (+1) Xleague.tv
Sky Sports News Travel Channel 2 Zone Horror
Sky Three Trouble (+1) Zone Reality (+1 and Extra)
Sky Travel True Movies/True Movies 2 Zone Romantica
Sky Two TWC Zone Thriller
Smash Hits TV UKTV Documentary +1 Jetix
BARB February 2008
Which channels does BARB measure?
How has multi-channel access increased by platform over time?
0
5000
10000
15000
20000
25000
Year
Hom
es (
000s)
Satellite Cable DTT Other Total
Source: Ofcom report q1 2008From 2002 figures include homes with two or more reception capabilities.
Satellite & Cable figures include homes on both the analogue and digital platform