Growing the McDonald’s BrandTHE GAME OF FRIES
Evolution of MCDONALD’S logo
History of MCDONALD’S
1937: Dick and Mac McDonalds created the first restaurant
1952: Ray Kroc bought the restaurant and launched McDonalds company
1965: Stock market listing
1967: Goes international
1969: New logo
1975: First drive-through
1996: McDonalds.com launched
Today:
Competition faced by MCDONALD’S
Problems faced by MCDONALD’S
Market SaturationGlobal health concernsSlumping economyEmergence of global competitionTag of unhealthy food
Ansoff’s Growth Matrix
Market Penetration
Product Developmen
t
Market Developmen
tDiversificatio
n
Current Products New Products
Current Markets
New Markets
Market Penetration Strategy by MCDONALD’S
MCDONALD’S Website: Market Penetration Strategy
Market Development Strategy by MCDONALD’S
MCDONALD’S Website: Market Development Strategy
Product Development strategy by MCDONALD’S
MCDONALD’S Website: Product Development Strategy
Diversification Strategy by MCDONALD’S
MCDONALD’S Website: Diversification Strategy
MCDONALD’S Facebook page
MCDONALD’S Twitter/ Instagram page
Recommendations for MCDONALD’S
Attract different customers
New advertisement campaign
Change image
Use digital medium
Theme hotel
Scope in Asia-Pacific
Nah
You’re alright
References
https://www.youtube.com/watch?v=9LzMtL6cT4I https://
www.bloomberg.com/news/articles/2016-12-05/mcdonald-s-revamps-4-billion-mccafe-brand-as-it-lags-starbucks
http://corporate.mcdonalds.com/mcd.html https://www.mcdonalds.com/us/en-us.html https://in.pinterest.com/mcdonalds/ https://www.facebook.com/McDonalds/ https://twitter.com/McDonalds https://www.instagram.com/mcdonalds/
Summary
Disclaimer
Created by Rahul Javkhedkar, IIM Sirmaur, during a marketing internship by Prof. Sameer Mathur,IIM Lucknow.
(See www.IIMInternship. com )