Growing Credible Forest Certification in AsiaBook Publishing Forum – October 21, 2010
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• A market-based tool to recognize and promote responsible forest management
• An independent third party that evaluates forest management practices according to social, environmental & economic standards.
• Certified wood is tracked every step of the way, from the forest to the retailer
FSC Forest Certification
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The FSC logo, found on thousands of products, is a “seal of approval” for consumers and businesses to choose products supporting responsible forest management.
FSC = Buying With Confidence
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Maintain ecological function and services
What Does “Responsibly Managed” Mean under FSC?
Forests with high conservation values are protected
Respect for social & economic forest workers & local communities
No conversion of natural forests to plantations
Chemical restrictions
Tenure, land use and other rights of indigenous peoples protected
Wildlife habitat and species protected
No illegal logging
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FSC Certified Forests in 80+ Countries
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Objective: ensure that FSC-certified material is tracked through the production and distribution process
End consumers can have confidence there is a system in place to verify the source of the wood.
Chain of Custody
1. Forest management certification
2. Chain of custody certification
3. Product labeling
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FSC Works In Partnership
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We work closely with our Commercial Partners5,000 US and Canadian companies committed to FSC certification; many more employing the symbol to demonstrate responsible sourcing
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FSC is the only forest certification system recognized and supported by North America’s leading environmental NGO’s; many are active members
And we also work with NGOs
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US: Supply & Demand
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US demand is pivotal to the viability and long term success of FSC system
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Growth of FSC-Certificate Holders in U.S.
163
302
15
148
347
32
145
360
75
158
418
145
264
588
574
201
987
1,459
108
1,495
1,880
0
500
1,000
1,500
2,000
2,500
3,000
3,500
2004 2005 2006 2007 2008 2009 2010
Paper & PrintingBuilding Materials & FurnishingsForest Mgmt Chain-of-Custody
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And our land base is responding
Ac
res
in
M
illi
on
s
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Total of 33.5 million acres (13.5 million hectares) as of July 15, 2010
CA: 1,213,806
MA: 39,224 CT: 7,840
IN: 676,370
LA: 451,719
MD:102,880
ME: 4,577,521
MI: 3,684,725
MN: 5,362,504
MO: 146,208
MS: 345,584
NH: 418,982
NJ: 20
NY: 974,316 OR:560,289
PA: 2,529,162
SC: 6,865 TN 32,702
VT: 110,689 WA: 1,879,620
WI: 5,584,224
HI: 34,602
NC: 2,911,359
Forest ownership in the US & FSC certified acres by state
FL: 120
VA: 265,883
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Forest concessions & FSC certified lands in Canada
Total of 39 million hectares as of September 2010
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PAPER• Williams Sonoma, C&B, Limited Brands, REI, Patagonia,
many more• FedEx, Staples, Walmart, Scholastic, Wells Fargo,
Hilton, Marriott
BUILDING MATERIALS• Home Depot, regional suppliers• Columbia, Collins, Potlatch, Andersen Windows• LEED, CA GreenPoints, MN Greenstar
PACKAGING• Johnson & Johnson, Unilever, Kraft
FURNITURE• Walmart, Crate & Barrel, Pottery Barn, Herman Miller
OTHER• Guitars: Gibson, Martin, Taylor, Fender, Walden
Market Leadership in US
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How to turn the corner in Indonesia and rest of Asia
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Current Situation: Certified Forests
October-10 October-09 October-08
China 1,633,072 924,156 712,057 India 676 644 644 Indonesia 1,102,262 1,090,062 707,379 Japan 959,999 282,314 263,455
Korea 187,393 193,291 129,719 Malaysia 203,842 203,842 213,731
Thailand 7,643 7,643 6,222
Vietnam 9,782 9,782 9,782
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Current Situation: Chain-of-Custody
October-10 October-09 October-08China 1,356 836 534 Hong Kong 351 243 169 India 88 21 72 Indonesia 136 114 72 Japan 1,046 952 767 Korea 104 59 21 Malaysia 117 95 81 Singapore 78 57 - Taiwan 62 31 - Thailand 34 27 12 Vietnam 214 179 157
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FSC in Indonesia• 5 active certificates over 1.1
million hectares
• All based on interim standards
• Dutch group donated $5 million to grow FSC
• Carbon management a major opportunity
• 2007 disassociation with APP
• Recent collaboration with Lembaga Ekolabel Indonesia (LEI)
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Key Challenges for FSC in Indonesia
• Gap between standard practices and FSC P&C
• Tenure issues and social conflict, concession requirements, law enforcement
• No national standard (operating on interim standards)
• Primary forest logging (sustainable harvest, roads, etc.)
• Impacts from adjacent developments (e.g. palm oil)
• Plantations and FSC’s conversion date limitation
• Policy of Association
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Opportunities• Leverage US and European CSR demand,
Lacey and FLEGT
• Growing chain-of-custody base in China and Southeast Asia
• FSC Principles and Criteria revision
• Carbon valuation and certification
• Stepwise approaches
• Plantations on “degraded” lands (Brazil)
• LEI collaboration
• FSC General Assembly in Sabah, Malaysia
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Thank You!
Contact
Corey BrinkemaPHONE: 612-812-1500E-MAIL: [email protected]
WEB: www.fscus.org