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A business, an organization involved in the
trade of goods, services, or both to consumers
Definition
A business model describes the rationale of
how an organization creates, delivers, and captures
value
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Business Model VS Business Plan
BP: Implementing operational and financial
BM: is central to business plan
Partner 1
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Offering
Customers
Infrastructure
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Partner 1
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Activity 1
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Resource 1
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Relationship 1
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