Group 6Dani AndersonAaron DixonCurtis OakleyBenjamin SawickiEmma Sobieraski
Photo courtesy of: http://upload.wikimedia.org/wikipedia/commons/4/44/Chace_Athletic_Center,_Bryant_University,_Smithfield_RI.JPG
Problem› The sustainability
level of the Chace Wellness Center is not where it should be
› Does not promote a healthy active lifestyle.
Students do not benefit as much as they should through the Chace Athletic Center-Unhealthy snacks in vending machines.
-No available source of protein after workouts
Air quality in the basketball arenas are counterproductive
-Humid air
-No air circulation
Providing healthier snacks in vending machines
Installing a Protein shake/ Juice Bar inside Chace Athletic Center
Installing an Air Purifier within the basketball arenas
Providing youth seminars to local children about becoming sustainable
An organization that was created on the basis of helping create a positive future for higher education by advancing sustainability efforts
Created the STARS Rating program
Bryant University’s STARS Rating: Silver
Competitive Forces› Smoothie Bar Nicks Place› Vending Machines Students & faculty
bringing in their own protein mix/sports drinks
Economic Forces› Air Purifier Costly
Political Forces› Gaining approval by Bryant community
Legal and Regulatory Forces› Building codes
Technological Forces› Vending machine modifications to accept
bulldog bucks Sociocultural Forces
› Preferences based off surveys, what kind of protein/sports drinks will be provided & what snacks will be going in vending machines
Universities all around the globe have begun to focus on sustainability and energy efficiency
Secondary Research› NC State Sustainability Website
Primary Research › Surveys & Interviews
Survey Results› Showed 32% of respondents visit the Chace
center, on average, 4-6 per week, while 41% visited 7+ times
The majority of our feedback comes from our survey
Vending Machines› Only 23% of students used machines 1-3
times/week. Other 77% Never used› Respondents wanted to see sports drinks,
protein bars & shakes, and water available
On campus smoothie bar› Effective, enjoyable and relatively
inexpensive method of improving a sustainable mindset
› Sustainable ingredients, supplements & cups
› 80% of survey respondents would use the smoothie bar
Smoothie Bar Updated & Improved Vending Machines Student Seminar on Nutrition &
Athletics Industrial Air Cleanser & Refresher
Located at the existing snack bar outside of the main gym
Smoothies, Protein Shakes, Seasonal Shakes (“Anti-Cold” shakes)
Additional university profits, work study opportunities +80% approval
Photo courtesy of: http://www.bodybuilding.com/fun/images/2007/drobson327_d.jpg
Improve & update options sold by vending machines
Move vending machines to more accessible areas of the center
Allow vending machines to accept Bulldog Bucks as payment
Host an on-campus seminar for local high school students, particularly athletes
Speakers including our campus nutritionist, university athletic trainers, coaches and student athletes
Talk about the importance of proper diets, drinking water and exercise
Permanently installed and integrated with duct work currently in the center
Help control and maintain air quality and temperature in the gyms and main workout floor
+90% approval
http://www.industrial-maid.com/products/images/2500front2.jpg
Air Quality in Gyms› Patron surveys, posttest surveys
Vending Machines› Sales increases, posttest surveys
Smoothie Bar› Overall sales, profit ratio, surveys
Student Seminars› Surveys, Average # participants
Product› Sustainability in the Chace Athletic Center
Place› Chace Athletic Center at Bryant University
Price › Maintain a friendly overall cost › Most risky and costly- Air Purifier in the gym
Ask Alumni for donations Michael Fisher ‘67, donated to student center
renovation. Building renamed after him Name basketball court after lead alumni
donor (Duke University- Coach K Court)
› Flyers and Handouts- Cheap Staples- 100-500 Printouts .49 cents/page 200 prints- under $100.00
Promotion › Press Conference- with President Machtley,
Fitness Center Director, Reps from basketball/ volleyball teams
› Radio Show- weekly show for a month, allows students to put in feedback and opinions, coaches and players on show
› Foldables - students always in dining hall
› Flyers- on walls, at sporting events, tangible object for market
Promotion (contd.)› Ads- Bryant Archway, local newspaper and online
news
› Direct Mail- free, easy to notify entire Bryant Community
› Juice Bar Opening- free samples on opening day
› LED Screen on Scores Table- Display during sporting events, hard to miss.
Our recommendations will improve the sustainable mindset and promote a positive, healthy lifestyle among students and staff alike
Thank You!