“…is the art or profession of visual communication that combines images, words and ideas to convey information to an audience.”
Dictionary.com
Editorial
information
promotion
promotion
Signage & wayfinding
Branding/logo design
Aerospace Centre Annual Repot
Website
Packaging
Contrast
Alignment
Repetition
Proximity
CARP
Contrast
Alignment
Repetition
Proximity
CARP
ContrastMake your reader want to look at the page
Size
Size
Size
Read me first!Read me next
Then, if you have some time and are interested,
would you please read me?
Anita ReadInformation Librarian
Learning Resources CentreUniversity of Glamorgan
01443 480480
Contrast Value
Anita ReadInformation Librarian
Learning Resources CentreUniversity of Glamorgan
01443 480480
Anita ReadInformation Librarian
Learning Resources CentreUniversity of Glamorgan
01443 480480
Anita Read • Information Librarian
Learning Resources Centre • University of Glamorgan
01443 480480
Colour
Anita ReadInformation Librarian
Learning Resources CentreUniversity of Glamorgan
01443 480480
Contrast fontsHeavy with light
Contrast fontsLight with heavy
Contrast fontsSerif with sans serif
Sans serif
Decorative
Script
Slab serif
Contrast
Alignment
Repetition
Proximity
CARP
Alignment
Alignment
Alignment
Nothing should be placed at random on the page
Anita ReadInformation Librarian
Learning Resources CentreUniversity of Glamorgan
01443 480480
Anita ReadInformation Librarian
Learning Resources CentreUniversity of Glamorgan
01443 480480
Anita ReadInformation Librarian
Learning Resources CentreUniversity of Glamorgan01443 480480
Sou
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Contrast
Alignment
Repetition
Proximity
CARP
Repetition Be consistent and repeat elements to add visual interest
repeat for visual interest • repeat for visual interest • repeat for visual interest • repeat for visual interest
Anita ReadInformation Librarian
Learning Resources CentreUniversity of Glamorgan
01443 480480
Anita ReadInformation Librarian
Learning Resources CentreUniversity of Glamorgan
01443 480480
Anita ReadInformation Librarian
Learning Resources CentreUniversity of Glamorgan
01443 480480
Contrast
Alignment
Repetition
Proximity
CARP
ProximityItems relating to each other should be grouped together
Anita Read
Information Librarian 01443 480480
Learning Resources Centre University of Glamorgan
Anita ReadInformation Librarian
Learning Resources CentreUniversity of Glamorgan
01443 480480
Sou
rce
: T
he
No
n-D
esi
gn
ers
Des
ign
Bo
ok
by
Ro
bin
Will
iam
s
Sou
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: T
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No
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Des
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Bo
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by
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White SpaceWhy is it important in design?
Anita ReadInformation Librarian
Learning Resources CentreUniversity of Glamorgan 01443 480480
Anita ReadInformation Librarian
Learning Resources CentreUniversity of Glamorgan
01443 480480
Anita ReadInformation Librarian
Learning Resources CentreUniversity of Glamorgan
01443 480480
Contrast
Alignment
Repetition
Proximity
And last but not least – white space
CARP
Pet HatesThings you should try to avoid…
LIBRARY
LIBRARY
LIBRARY
If you use borders around your text
make sure youinclude enough
white space
The same rule appliesto coloured boxes
(even if your ‘white’ space is actually blue!)
The same rule appliesto coloured boxes…
Avoid underlining headings.(Unless you’re using a typewriter.)
Avoid underlining headings(Unless you’re using a typewriter)
DO NOT TYPE MORE THAN A FEW WORDS IN UPPER CASE
BECAUSE IT IS RATHER DIFFICULT TO READ AND LOOKS AS IF YOU
ARE SHOUTING AT ME!
A SHORT UPPER CASE HEADING IS OK
Please do not type more than a few words in upper case because it is rather difficult to read and looks as if you
are shouting at me!
Avoid using Comic Sans
abc 123And by the way, using too many colours is not a good idea either
NEVER, EVER, EVER USE A
COMBINATION OF ANY OF THESE!
And finally…
Cath Wright-JonesVisual Communicator
The Non-Designer’s Design Book by Robin Williams