Greater Merseyside Digital ChallengePartner Workshop – 16th February 2006
a Sponsor’s Perspective
Peter ConnorNorth West Regional ManagerGM North & Central England, BT [email protected]
The Digital CommunityA Challenge for the Digital Age
ODPM £9m Challenge to drive ICT innovation (BT is a UK partner)
Details and programme at www.digitalchallenge.gov.uk
April to Dec 200610 innovative & collaborative projects in England each to receive £200k enabling funding to develop a fuller Digital Challenge proposal and begin the transformation of their community, with a framework for all local authorities to benefit from the programme
Jan 07 to March 2010National “Digital Community” wins £7m and realises its Challenge Vision
Region, City or similar sized area
LA-led Partnership of private, public, community, voluntary interests
Exemplar project for Digital Technologies optimising inclusion, tackling deprivation: achieving social cohesion, economic well-being, quality of life:
- Empowerment- Service Transformation- Efficiency
Generating lessons for others, scaling up success
The Digital Challenge – Bid Criteria
BT partnership support for ICT as a transformational enabler in the delivery of sustainable communities and achieving public value
BT support for Greater Merseyside, NWDA, Intellect briefings Feb-Mar 06. Intellect Seminar Themes closely following Digital Challenge objectives:Sustainable DevelopmentInnovative Broadband ContentCommunity Engagement & PracticeEducation, Learning & Health www.intellectuk.org/events/diary.asp
BT entry on Digital Challenge Marketplace as organisation interested in providing products and services to entrants. Links to this andassociated initiatives on www.digitalchallenge.gov.uk
The Digital Challenge – BT engagement
The Digital Challenge – BT engagement
a scaleable partnership opportunity …to make a difference
• To support transformational digital leadership in the Local Authority delivery of sustainable communities and achieving public value
• To support the creation and delivery of exemplar Digital Community projects
• To test and refine innovative new approaches and applications in partnership
• To generate new scaleable and sustainable partnership models for intervention
BT partnership priorities for the NW• North West to innovate, lead and thrive as a Digital Networked Economy
• Building upon world-class broadband coverage, helping people to make maximum use of new services
• Supporting Creation of Innovative ICT Projects to contribute to & showcase business competiveness, improved GDP, greater productivity and healthier communities
• Closing the Digital Divide by helping to increase ICT & Internet usage
• Helping to enable the Transformation of Government Services through the creation of “smart” cities & communities with pervasive Broadband
• Supporting Growth Areas through 21CN deployment
Partner Priority Strands for 06-7Embedding ICT and Broadband in Strand delivery:
Peter Connor – BT Regions 16.2.06
Business
Learning
Public Services
Communities
100% Broadband Enablement + Migrating to 21CN
Multiple Access Devices and Innovative ICT Products
Scaling Take-up
Innovative Rich Content
Innovative Applications
Northwest Regional Economic Strategy 2006
Ministerial Submission December 2005 (NWDA on behalf of NW)
Support ICT usage and digital content development
• Support companies to use and harness the benefits of ICT and digital technologies; and the development of digital content
• Encourage homeworking and mobile working via ICT usage
Develop ICT Infrastructure
• Continue to grow and develop the ICT infrastructure, particularly in rural areas
Community
• Develop high quality local services: key issues include access for all via the internet, ensuring no digital divide
Skills and Education - ICT skills focus
ICT Strategy for England’s Northwest
NWDA September 2005
ICT & Digital Technologies: NW RES
NW Broadband Partnerships
and many more partnerships & champions….
• 100% UK coverage near to completion thanks to public and private initiatives
• 99.9% UK coverage Jan 06
• 99.99% NW coverage Jan 06
• Greater Merseyside and Greater Manchester achieved 100% coverage in partnership in 2004 …2nd only to London
• UK is the leading nation in G7/G8 for broadband availability
ADSL Broadband Availability
NW ADSL Broadband Take-up Mar 03 Mar 04 Mar 05 Jan 06 UK 4.68% 9.6% 19.5% 27.5% North West 2.66% 7.9% 16.8% 24.7% Cheshire 3.08% 9.72% 21.0% 30.9% Cumbria 1.95% 7.47% 17.7% 28.4% Greater Manchester 3.31% 7.88% 15.6% 21.7% Lancashire 2.22% 8.36% 18.3% 27.5% Merseyside 1.73% 6.29% 14.1% 20.9% London 14.8% 24.9% 31.2%
40% UK population not using internet; 70% SMEs not using broadband
Speed
Convenience
Content, Services, Applications
UK Broadband is here
Time
Today speed is no longer a hindrance …..
Tomorrow, content will be a differentiating factor...
Establishment Growth Maturity
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Innovators2.5%
Early adopters 13.5%
Early majority34%
Late majority34%
Laggards 16%
Mass Marketing Broad Segments Micro Segments
Value Added
Utility
High
Low Ch
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Stages of Broadband Market Development
Retaining & serving customers
Organisations are increasingly reliant on networked IT services
The world around has changed………we all face new Challenges
Profitability
A Digital Networked Economy is emerging..
A Connected WorldConnecting people to people, people to systems and business to business, any time, any place, any device…..
A Digital Networked Economy
BT Adastral Park
BT Exact & BT LoBs
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Broadband
Mobility
ICT
Network Transformation
Customer Experience& Systems
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Research Centres Ventures
• Business Support
• Partner & Supplier Relationship
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Research and Venturing
Market pull
Technology push
Health
Government
Leisure
Entertainment
Communications
Shopping
Education
Connecting Your World Completely
Business
Individuals
Communities
Security
Tourism
Digital Inclusion a Government cross-departmental transformational priority“Digital inclusion is not about computers, the internet or even technology; it is about using technology as a channel to improve skills, to enhance quality of life, to drive education and to promote economic well-being across all elements of society.”
Andrew Pinder, e-Envoy:‘Enabling a Digitally United Kingdom’ Cabinet Office Oct 2004
“We are committed to ending the digital divide for families with children by the end of the third term.”
Prime Minister:‘Connecting the UK: the Digital Strategy’ Cabinet Office, March 2005
“The Digital Challenge is about setting the vision for and taking the next bold and radical steps in creating a digitally enabled society. …Success will depend on a highly focussed and effective partnership of private, public, community and voluntary interests. …Success measures will include a tangible demonstration of the power of digital technologies in optimising inclusion and tackling deprivation.”
Digital Challenge prospectus, ODPM Dec 2005
Digital Inclusion Examples of BT engagement to date
BT CSR campaigns and awards to improve communication skills: BT Education and volunteering
Communication skills for life, BT Schools Awards, Seen & Heard BT Fundraising
Childline’s ‘Am I listening? Digital Inclusion
EverybodyOnline, eWell-Being Awards, BiTC, Work Works,BT Internet Rangers, NetMums, Community Connections, Age
Concernhttp://www.btplc.com/Societyandenvironment/index.htm (BT CSR)http://www.citizensonline.org.uk/everybodyOnline (10 EOL projects)http://www.sustainit.org (eWell-Being Awards 15.3.06 + case studies)
BT people on local community bodies both professionally and personally
BT’s increased engagement in exemplar area-based local digital inclusion projects e.g. Kensington Vision, Liverpool 8 EverybodyOnline
Record labels
Local news channels
Film companies
BT Rich Media enables thousands of content publishers to reach millions of people
Local football teams
Customers
Home publishing
Kensington Vision, Liverpool
Kensington Vision, Liverpool
An automated intelligent supportive home care system using an array of environmental sensors and a broadband gateway
Works with the occupant to help
maintaintheir independence and
safety.
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Liverpool Telecare Pilot
Business and Broadband
Starting with the bottom line…..
• a survey from leading analysts, Fletcher Research, showed that small and medium sized businesses could add up to £4.7 billion a year to their bottom line by embracing broadband
Connecting the UK:the Digital Strategy
“Today the effective use of broadband is the key to improved productivity and economic competitiveness.”
CabinetOffice & DTIPrime Minister’s Strategy UnitMarch 2005
Creating the online economy…value of broadband for business
Faster access to customers and suppliersLink directly with customers and suppliers for fast ordering and supply
management
Creating new ways to do business Realise the potential of a quality website to market and sell products and services
Lowers the cost of doing business Enables new solutions to help drive operational efficiencies and control costs
Employee productivity growthEnabling remote working and enhanced communication services ie video conferencing and increased speed of file transfers
New opportunities now easily accessible Offers access to new applications and services not
traditionally available to small businesses
• potential increased revenues of up to 50% using broadband
• 32% experienced better performance in sales revenues
• 46% have experienced cost savings by using broadband connectivity
• 31% of businesses have already experienced growth in sales
• nearly 80% of the SMEs are forecasting growth in their revenues in near future by utilising Broadband connectivity
• 72% of the businesses are now utilising Broadband in the procurement process and 36% of them are already experiencing cost savings
• 75% said that Broadband is helping them in balancing home/work life, with the major benefits including: working from home; more work done than before Broadband connectivity; more spare time than before; reduced travelling; and easy transfer of files.
Research by Bolton University on behalf of Bolton partners
Bolton SMEs: Broadband benefits
Broadband isbecoming the
standard communications technology for
business
83% of broadband users would not go back to dial-up even if it was
free
Broadband:
The role for communications inbeating congestion
Congestion and Broadband report
• BT partnered with CBI, RAC Foundation and Bradford University
• Digital high speed communications can play a major role in beating congestion and sustaining the environment
• People in the North West drove 34.6 billion miles in 2003
• Mileages driven in UK are increasing at an average of 2% a year
• 19% of North West internet users who do not currently work from home would like to …this could reduce commuting mileage by 9%
• Businesses, Government and individuals should look at how, when and why they travel …... a 6% reduction in UK car and taxi mileage would save 14.5 billion miles a year i.e. equivalent to 17 million cars foregoing a trip from Land’s End to John O’ Groats
• Report can be downloaded from www.bt.com/travelsubstitution
21st Century Network Programme delivering the next generation of converged, multimedia communications
• Unparalleled investment - BT will invest up to £10 billion in the world’s
most advanced, innovative next generation network enabling the
introduction of new services at a speed that is impossible today
• Fuelling the UK economy - Putting the UK at the cutting edge of innovation
and providing industry with real competitive advantage
• Deployment is on track - build and rollout planned over the next 5 years
• Vital to drive broadband take-up now to create immediate solid platform of
usage and applications to benefit NW businesses & communities!
• 21CN will help “futureproof” the North West’s economic growth, driving
productivity, innovation, enterprise …supporting economic, social
& environmental sustainability in all of our communities.
Potential Customer benefits of 21CNFREEDOM SPEED CONTROL
PERSONALISATION PRODUCTIVITY SIMPLICITY
Any to any device connectivitySeamless fixed-mobile roamingHigh speed access on the moveEasier flexible and remote workingLocation agnostic
Greater access speedsNew services made available fasterNo waiting for service provisionService changes made in real time
Self service of new servicesSelf service of service changesFlexible bandwidth on demandLocation agnostic
Converged voicemail servicesGreater intelligence in the networkSecure access to service and data
Easy home/remote workingAlways connected, if you chooseSeamless fixed-mobile roamingFast access to DN
Ease of useSeamless fixed/mobile transferIntegrated billing
BUSINESS PRODUCTIVITY INVESTMENT COMPETITIVE ADVANTAGE
CONNECTED SOCIETY DIGITAL ECONOMY SOCIAL INCLUSION
Will enable the flexible workforceSeamless access anywhereAny to any device connectivityHigher access speedsControl of service provision/change
Major capital investment programmeWill help attract investment into UKWill support allied UK innovationWill attract related skills and employment
Will help British business competeEnables participation in DNEFlexibility will help attract skills
Creates a broadband societyInvestments for everyoneNo rural disadvantage
Broadband access to new ideas and services•Supports provision of online education and healthcare•Supports e-government
Will help bridge the digital divideWill enables social inclusionWill support e-democracy
Social & Economic benefits of 21CN
Working in partnership, by 2007:
– The UK economy could be boosted by up to 7.5 billion pounds through productivity gains attributed to broadband - Centre for Economic and Business Research, CEBR
– Up to 16 billion fewer miles could be driven as broadband enables more people to work from home and shop online - Department for Transport, DfT
– Every school child in Britain will be able to learn via broadband - Department for Education and Skills, DfES
– More than 18 million people in the UK will be shopping online - Verdict on e-retail 2005
– Millions of hospital outpatient appointments will be booked over broadband. NHS
The Digital Networked Economy
Potential scaleable ICT priorities for Gtr Merseyside
• Transformational Digital Leadership in the Local Authority delivery of sustainable communities and achieving public value
• ICT adoption by SMEs
• Flexible working
• Digital Inclusion
ICT as a Transformational Enabler
Joining up…..
Thank You