Selling At Exhibitions
Before the Exhibition
Objectives
Are You Selling Products off the
Stand or Taking Orders Only?
Agree
Selling At Exhibitions
Before the Exhibition
Objectives
Are You Selling Products off the
Stand or Taking Orders Only?
Agree
Selling At Exhibitions
Before the Exhibition
Objectives
Are You Selling Products off the
Stand or Taking Orders Only?
Agree
Selling At Exhibitions
Brief the Team
Staff rotation to ensure that
the stand is always manned?
On the Day
Selling At Exhibitions
Brief the Team
Staff rotation to ensure that
the stand is always manned?
Who is responsible for
gathering and collating
orders/information?
On the Day
Selling At Exhibitions
Appearance
Do they represent the image that you want your company to be recognised for?
On the Day – At the Start
Brief the Team
Selling At Exhibitions
Appearance
Do they represent the image that you want your company to be recognised for?
On the Day – At the Start
Brief the Team
Selling At Exhibitions
Appearance
Do they represent the image that you want your company to be recognised for?
Welcoming Smile for the
Visitors
On the Day – At the Start
Brief the Team
Selling At ExhibitionsBe Professional
Total knowledge of products/services on offer
Knowledge of competitor products/services
Selling At ExhibitionsBe Professional
Total knowledge of products/services on offer
Knowledge of competitor products/services
Be Welcoming
Make All Visitors Welcome, Ask Questions
& Give Them Your Undivided Attention
Selling At Exhibitions
Appearance
On the Day – At the End
Debrief the Team Were the Objectives
Achieved?
Selling At Exhibitions
Appearance
Are the Team Still Smiling?
On the Day – At the End
Debrief the Team Were the Objectives
Achieved?
Paul Clayton FInstSMM
Helping successful business owners & Directors increase their success.
Sales & Customer Service Coach, Mentor & Trainer improving your
People, Processes & Profits
T: 01529 413476 M: 07770 648544 E: [email protected]