Lesson 2: History Lesson 2: History of Graphic of Graphic
DesignDesignM.5 Graphic DesignM.5 Graphic Design
Aj. JamieAj. Jamie
Pre-historic ArtPre-historic Art
14000 B.C. – The Caves of Lascaux, Southwestern France.
Early Graphic DesignEarly Graphic Design
Started as printed mediaStarted as printed media BooksBooks MagazinesMagazines BrochuresBrochures NewspapersNewspapers
Old fashioned Old fashioned
printing pressprinting press
Printing pressPrinting press
lettersletters
Early Graphic DesignEarly Graphic Design
Johannes Gutenberg: Movable Type (1450)Printers used printing presses to create
and print newspapers. Imagine how long this process took!
Early Graphic DesignEarly Graphic Design
Piet Mondrian (1940)Piet Mondrian (1940)
Even though he was Even though he was a “fine artist,” his a “fine artist,” his use of grids created use of grids created a template for the a template for the grid basis of graphic grid basis of graphic design.design.
Electronic Graphic Electronic Graphic DesignDesign
With personal computers and With personal computers and WYSIWYG (WYSIWYG (What You See Is What What You See Is What You GetYou Get) interfaces, now it is used ) interfaces, now it is used within electronic within electronic media:media: Desktop publishingDesktop publishing Web sitesWeb sites Interactive designInteractive design Multimedia designMultimedia design
Modern Design
Early 20th century Sans-serif fonts Industrial Work of Edward Johnston Johnson is credited as being the
designer who revived the art of calligraphy through his books and teaching. calligraphy – the art of writing beautifully.
Bauhaus Art and architecture firm
started in Germany in 1919 that taught: Very simplified forms Rationality (sensible, reasonable) Functionality (does what it is designed to do) The idea that mass-
produced products could be artistic, well designed and individual”.
BauhausBauhaus
Founders of Modern Design
László Moholy-Nagy Hungarian painter and
photographer Teacher at Bauhaus “Konstruktion.”
Founders of Modern Design
El Lissitzky Russian Artist, designer,
photographer, typographer, architect and teacher.
“Beat the whites with the red wedge.”
Corporate Identity/Logo Design
Paul Rand – began using graphic design to brand
corporations (companies)
AppleIBM
Graphic Design Graphic Design EducationEducation
Many universities offer graphic Many universities offer graphic design majorsdesign majors
There are also many institutes There are also many institutes specializing in graphic designspecializing in graphic design
Famous schools in SE Asia:Famous schools in SE Asia: LASALLE College of the Arts – LASALLE College of the Arts –
SingaporeSingapore Limkokwing University of Creative Limkokwing University of Creative
Technology – MalaysiaTechnology – Malaysia
Pre-midterm ProjectPre-midterm Project: Famous : Famous Graphic Designer Graphic Designer
PresentationPresentation Groups of 2 or 3Groups of 2 or 3 Choose a graphic designer from the list Choose a graphic designer from the list oror
find your ownfind your own Create a PowerPoint presentation of a Create a PowerPoint presentation of a
maximummaximum of 15 slides of 15 slides Length: 5-10 minutesLength: 5-10 minutes Grade: 10 pointsGrade: 10 points Presentation Date..Presentation Date..
Next weekNext week
GradingGrading
ContentContent Is there good Is there good information?information? Is the information Is the information copiedcopied, or , or original?original?
PresentationPresentation Are the slides Are the slides clear?clear? Are the slides Are the slides consistent?consistent? Does everyone on the team Does everyone on the team speak?speak?
Group evaluationsGroup evaluations Did everyone contribute to the Did everyone contribute to the
presentation?presentation?
What to includeWhat to include
Biography/historyBiography/history Summary of what they brought to the Summary of what they brought to the
“world of graphic design”“world of graphic design” Examples of their worksExamples of their works What do you like (or don’t like) about What do you like (or don’t like) about
their ‘style’their ‘style’ Do you think graphic design would be Do you think graphic design would be
the same today without the designer?the same today without the designer?
Famous Graphic Famous Graphic DesignersDesigners
Charley Harper – nature designerCharley Harper – nature designer David Carson – typographyDavid Carson – typography Jonathan Ive – iPodJonathan Ive – iPod Aldus Manutios – italic typefaceAldus Manutios – italic typeface Wally Olins – corporate identityWally Olins – corporate identity Paul Rand – IBM/corporate identityPaul Rand – IBM/corporate identity Saul Bass – motion picture designSaul Bass – motion picture design Milton Glaser – poster designMilton Glaser – poster design