PORTFOLIOA. Gutub - Graphic Design
5 secrets from 86 Notebooks•Listen first, then design.•Don’t avoid the obvious.•The problem contains the solution.•Indulge your obsessions.•Love is the answer.
Whe
n I l
ook
at th
ese
note
book
s,
man
y of
the
refe
renc
es b
ring
back
m
emor
ies,
som
e de
cade
s ol
d. B
ut
othe
r tim
es I
frank
ly c
an't
rem
embe
r w
hy I
was
writ
ing
thes
e th
ings
dow
n. D
id I
ever
cal
l D
illan
d? W
hate
ver
happ
ened
to
Exec
utiv
e Si
gn?
Wha
t was
the
Lefa
nd A
llian
ce?
In m
any
way
s,
the
act o
f not
etak
ing
and
sket
chin
g
26 Y
ears
, 85
Not
eboo
ks
The Four Lessons of Lou Dorfsman•Mind the client's business.•Learn to identify opportunities.•Assume responsibility.•Define the company's character..
The
Laz
y D
esig
ner’
s G
uide
to
Suc
cess
•K
eep
it s
impl
e.•
Don
’t r
einv
ent t
he w
heel
pa
rt 1
•D
on’t
rei
nven
t the
whe
el
part
2 R
otat
e th
e ti
res
inst
ead.
•D
o as
you
’re
told
.•
Stea
l.•
Onc
e yo
u co
me
up w
ith
som
ethi
ng, n
ever
let i
t go.
•M
ake
othe
r pe
ople
do
the
wor
k.
6. Because it reminds you of something.
3. Because it works.
5. Because of who designed it.
4. Because it's beautiful.
7. Because you can't not.
A. Gutub
Des
ign
Obs
erve
r, an
d its
rela
ted
chan
nels
, Obs
erva
tory
, Cha
nge
Obs
erve
r, P
lace
s an
d O
bser
ver
Med
ia, a
re o
wne
d an
d op
erat
ed b
y O
bser
ver
Om
nim
edia
LLC
, and
are
col
lect
ivel
y re
ferr
ed to
her
e as
Th
e D
esig
n O
bser
ver
Gro
up S
ites.
Pla
ces:
For
um o
f Des
ign
for
the
Pub
lic R
ealm
is p
ublis
hed
by th
e D
esig
n H
isto
ry F
ound
atio
n.D
esig
n O
bser
ver
was
foun
ded
in O
ctob
er 2
003
by M
icha
el B
ieru
t, W
illia
m
Dre
ntte
l, Je
ssic
a H
elfa
nd a
nd R
ick
Poy
nor
with
des
ign
and
tech
nol-
ogy
by R
uby
Stu
dio.
Gen
eral
com
men
ts a
bout
this
site
may
be
sent
to
des
igno
bser
ver
win
terh
ouse
.com
. Pos
tal m
ail m
ay b
e se
nt to
D
esig
n O
bser
ver,
Win
terh
ouse
,71U
nder
mou
ntai
n R
oad,
P.O
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15
9, F
alls
Vill
age,
CT
0603
1.A
ll es
says
, com
men
ts a
nd o
ther
con
tent
pu
blis
hed
on T
he D
esig
n O
bser
ver
Gro
up S
ites
rem
ain
the
prop
erty
of
thei
r au
thrs
. Whi
le re
prod
uctio
n of
mor
e th
an a
reas
onab
le e
xcer
pt
with
out t
he a
utho
r's
perm
issi
on is
pro
hibi
ted,
by
subm
ittin
g an
y co
nten
t to
The
Des
ign
Obs
erve
r G
roup
Site
s au
thor
s gi
ve O
bser
ver
Om
nim
edia
LLC
per
mis
sion
to re
publ
ish
or re
prin
t, ei
ther
onl
ine
or in
pr
int,
all s
uch
cont
ent.T
he D
esig
n O
bser
ver
Gro
up S
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take
s no
re
spon
sibi
lity
for
the
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men
ts p
oste
d on
its
site
s. W
e en
cour
age
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men
ts to
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shor
t and
to th
e po
int,
and
to b
e co
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to
othe
rs in
any
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com
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ts.T
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esig
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Gro
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Site
s di
scou
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com
men
ts th
at a
re o
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pic,
unn
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saril
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-ni
stic
or
defa
mat
ory,
or
in v
iola
tion
of o
ther
's in
telle
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l pro
pert
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We
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right
to e
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r de
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com
men
ts th
at d
o no
t ad
here
to th
ese
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s.D
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and
its re
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ls,
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, Cha
nge
Obs
erve
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lace
s an
d O
bser
ver
Med
ia, a
re
owne
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d op
erat
ed b
y O
bser
ver
Om
nim
edia
LLC
, and
are
col
lec-
MIC
HA
EL BIER
UT
A. G
UTU
B
Michael Bierut is a Graphic Designer, design critic and educator. Beirut was born in Cleveland, Ohio in 1957. He studied graphic design at the University of Cincinnati’s College of Design, Architecture, Art and Planning. Bierut’s �rst job was in 1980, his job was at one of the most important design �rms in the world, working for Massimo and Lella Vignelli in New York City. He worked at Vignelli associates for ten years as a vice president of design. Working at this job made Bierut a very powerful man in the design world. When Bierut left his �rst job he joined the pentagram for 18 years. Bierut taught for almost 15 years in the graphic design program at the Yale School of Art, he also was a president of AIGA’s AIGA New York chapter from 1988 to 1990 and president of AIGA from 1998 to 2000; he has since been named to the Art Directors Hall of Fame and the Alliance Graphique Internationale. Bierut is the co - founder of the world’s biggest design blog, design Observer and his commen-taries about graphic design in everyday life can be heard nationally on the public radio interna-tional program “studio 360”. Bierut wrote a book called 79 Short Essays on Design, this book designed with no pictures, it contains 79 short essays, and each essay is set in a di�erent typeface. Bierut also is a co- editor of the anthology series looking closer; Critical Writings on Graphic Design. Bierut has many important lectures, he talked about the “Five Secretes of Design”, he also had many interviews, he talked about typography with the Atlantic, he discussed about design’s rising status with AIGA Philly, he was in a video about the world of pentagram 2007, did a lecture about Lazy Designer’s Guide to Success, my life as a font. Bierut is also known for his involvement in the �lm Helvetica — “Drink Coke, period!”
A.G is an Artist, She has interests in various aspects of arts including drawing, painting, and handcrafts. She took many workshops on using computer such as Photoshop..etc) Her favorite artists are Monet and Van Gogh. A.G had started her �rst small business after graduation in making hand crafts like magnets, frames, book covers etc. Being so enthusiastic about the art design world she decided to complete her higher studies in the �eld of graphic design. Despite her love of �ne arts, she began to gain more and more interest in Graphic Design as a powerful tool that she can use in expressing her artistic thoughts and creative ideas. She gets her inspiration from many famous Graphic Designers such as Michael Bierut, Paula Scher, and many other scholars in that �eld. She has the ambition of becoming a famous graphic designer one-day in her country and worldwide.
13. Because it's special.
8. Because you like its name.
9. Because they made you.
2. Because it's ugly.
Thirteen Ways of Looking at a Typeface
1. Because it's boring.11. Because you believe in it.
12. Because you like its history.
10. Because it was there.
com
AIGA JARIR BOOKSTORE PUBLISHING
Dust Jacket
Dust Jacket for a book about michael Bierut. the design was inspired by bieruts work.
Book Cover For Michael Bierut Book
Type SpecimenBodoni is a series of serif typefaces first designed by Giambattista Bodoni (1740–1813) in 1798. The typeface is classified as Didone modern. Bodoni followed the ideas of John Baskerville, as found in the printing type Baskerville, that of increased stroke contrast and a more vertical, slightly condensed, upper case, but taking them to a more extreme conclusion. Bodoni’s typeface has a narrower underlying structure with flat, unbracketed serifs. The face has extreme contrast between thick and thin strokes, and an overall geometric construction. Bodoni admired the work of John Baskerville and studied in detail the designs of French type founders Pierre Simon Fournier and Firmin Didot. Although he drew inspiration from the work of these designers, no doubt Bodoni found his own style for his typefaces, which deservedly gained worldwide acceptance among printers.
Afraa Gutub Editor-Designer
2009Year Of Publication
Basic TypographyName of course
Roman 9 pt
Poster 20 ptBold 7 pt
Poster 15 ptBold 7 pt
Poster 9 ptBold 7 pt
A B C D E F G H I J KL M N O P Q R S T U V X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z
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1 2 3 4 5 6 7 8 9 0
Poster 20 pt
Poster 28 pt
Pos
ter
24 p
t
SBodoni is a series of serif typefaces first designed by Giambattista Bodoni (1740–1813) in 1798. The typeface
is classified as didone modern. Bodoni followed the ideas of John Baskerville, as found in the
printing type Baskerville, that of increased stroke contrast and a more
vertical, slightly condensed, upper case, but taking them to a
more extreme conclusion. Bodoni’s
typeface has a narrower underlying structure with flat unbracketed serifs.The face has extreme contrast.
jGiambattista Bodon
Italian printer
born at It
parm
Roman 7 pt
Italic 8 pt
Poster Italic 48 pt
Poster Italic 36 pt
Poster Italic 72 pt
Poster Italic 150 pt
Bold 10 pt
Bold Italic 12 pt
Poster 18 pt
Poster Italic 24 pt
Poster Italic 36 pt
ian printer, born in 1740 at Saluzzo in Piedmont, where father owned a printing establishment. While yet a boy he an to engrave in wood. He at length went to Rome, and e became a compositor for the press of the Propaganda. made himself acquainted with the Oriental languages, and was enabled to render essential service to the Propaganda
s, by restoring and accurately distributing the types of ral Oriental alphabets which had fallen into disorder. The
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Bold Italic 10/12
Poster Italic 12/16
Italic 8/10MW I t a l i a n
printer, born in 1740 at Saluzzo in Piedmont, where
his father owned a printing establishment. While yet a boy he began to engrave in wood. He at
length went to Rome, and there became a compositor for the press of the Propaganda. He made himself acquainted
with the Oriental languages, and thus was enabled to render essential service to the Propaganda press, by restoring and
accurately distributing the types of several Oriental alphabets which had fallen into disorder. The infante Don Ferdinand, afterwards Duke of Parma, having established, about 1760, a printing-house on the model of those in Paris, Madrid and Turin, Bodoni was placed at the head of this establishment, which he soon rendered the first of the kind in Europe. The beauty of his typography, etc., leaves nothing further to be desired; but the intrinsic value of his editions is seldom equal to their outward splendor. His Homer, however, is a truly magnificent
work; and, indeed, his Greek letters are faultless imitations of the best Greek manuscript. His editions of the Greek,
Latin, Italian and French classics are all highly prized for their typographical elegance, and some of them
are not less remarkable for their accuracy
printer, born in 1740 at Saluzzo in Piedmont, where
father owned a printing establishmen yet a boy he began to engrave in wood.
went to Rome, and there became a comp press of the Propaganda. He made himself
the Oriental languages, and thus was enabled service to the Propaganda press, by restor
distributing the types of several Oriental alphab into disorder. The infante Don Ferdinand, afterw
having established, about 1760, a printing-house in Paris, Madrid and Turin, Bodoni was place establishment, which he soon rendered the first o The beauty of his typography, etc., leaves no desired; but the intrinsic value of his editions is s
outward splendor. His Homer, however, is a work; and, indeed, his Greek letters are fa
of the best Greek manuscript. His edition Latin, Italian and French classics are all
for their typographical elegance, an them are not less remarkable for
accuracy. remarkable for
Roman 7/9
Italic 8/10
xBodoni
Bodoni Typeface
A.Gutub
Visionary
Visionary Chosen "Stefan Sagmeister"
Things I have learned in my life
Don't Gudge People by Their Looks
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Things I have learned in my life
Real Friends are Indispensable
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Things I have learned in my life
Not Everything Expensive is Precious
Visionary
Visionary Chosen "Stefan Sagmeister"
Things I have learned in my life
Time Is Precious Don' give it Away
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Nathan Lane KoKo
Patti LuPone Katisha
Sting Nanki-Poo
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Kevin Kline The Mikado
Gilbert & Sullivan’s
March 14th through
Producer & Director: arold Prince BostonOpera ouse
August 18, 2018
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Gilbert & Sullivan's "The Mikado"/"The Town of Titipu" Play bill Program Cover (1) Poster (2)
The Mikado
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Act lOvertureIf You Want To Know Who We Are Chorus Of MeA Wand’ring Minstrel l Nanki-pooOur Great Mikado, Virtuous Man Pish - TushYoung Man Despair Pooh-bahBehold The Lord High Exectioner Chorus Of MenAs Some Day It May Happen Ko-koComes A Train Of Little Ladies Chorus Of SchoolgirlsThree Little Maids From School Yum-yum, Peep-bo, Pitti-singSo Please You Sir, We Much Regret Yum-yum, Peep-bo, Pitti-singWere You Not To Ko-ko Plighted Nanki-pooI Am So Proud, If I Allowed Pooh-bahWith Aspect Stern-finale Act l ChorusYour Revels Cease KatishaOh! Faithless One Katisha
Act llBraid The Raven Hair Chorus Of GirlsThe Sun Whose Rays Yum-yumBrightly Dawns Our Wedding Day Yum-yumHere’s A How-de-do Yum-yumMiya Sama, Miya Sama ChorusA More Humane Mikado MikadoThe Criminal Cried Ko-koThe Flowers That Bloom In The Spring Nanki-pooAlone And Yet Alive KatishaOn A Tree By A River Ko-koThere Is A Beauty In The Bellow KatishaFor He’s Gone And Married Yum-yum Pitti-singFinale Act ll Pitti-sing
The MikadoGillbert & Sullivan’s
Sony Music Special Products A 017817 2010 Sony Music Entertainment Inc./manufactured By Sony Music Special Products 550 Madison Ave.New York, Ny 10022-3211/”columbia” & “Sony” Re. U.S. Patent & Tm Office/marca Registrada/ WARNING: All Rights Reserved. Unauthorized Duplication Is A Violation Of Applicable Laws.
Act lOvertureIf You Want To Know Who We Are Chorus Of MeA Wand’ring Minstrel l Nanki-pooOur Great Mikado, Virtuous Man Pish - TushYoung Man Despair Pooh-bahBehold The Lord High Exectioner Chorus Of MenAs Some Day It May Happen Ko-koComes A Train Of Little Ladies Chorus Of SchoolgirlsThree Little Maids From School Yum-yum, Peep-bo, Pitti-singSo Please You Sir, We Much Regret Yum-yum, Peep-bo, Pitti-singWere You Not To Ko-ko Plighted Nanki-pooI Am So Proud, If I Allowed Pooh-bahWith Aspect Stern-finale Act l ChorusYour Revels Cease KatishaOh! Faithless One Katisha
Act llBraid The Raven Hair Chorus Of GirlsThe Sun Whose Rays Yum-yumBrightly Dawns Our Wedding Day Yum-yumHere’s A How-de-do Yum-yumMiya Sama, Miya Sama ChorusA More Humane Mikado MikadoThe Criminal Cried Ko-koThe Flowers That Bloom In The Spring Nanki-pooAlone And Yet Alive KatishaOn A Tree By A River Ko-koThere Is A Beauty In The Bellow KatishaFor He’s Gone And Married Yum-yum Pitti-singFinale Act ll Pitti-sing
The MikadoGillbert & Sullivan’s
The Mikado
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Gilbert & Sullivan's "The Mikado"/"The Town of Titipu" CD Jewel Case,front & back(3) Double Panel Lamppost Banner(4)
Give LOVE and HOPE to AFRICA'S CHILDREN!
Keep A Child Alive / NYC AIDS WALK/ May 16,2010
Keep A Child A liveOrganization
T-Shirt for KAC TEAM
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Give LOVE and HOPE to AFRICA'S CHILDREN!
meet our “virtual walkers”www.keepachildalive.org
Keep A Child Alive / NYC AIDS WALK/ May 16,2010
Keep A Child A liveOrganization
Picture from the Event (1)Poster for KAC TEAM (2)
Note: My poster was chosen
from 12 STudents to be used
in the AIDS WALK in NYC
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