2010 NYF Advertis iNg AwArds 15
Del Campo NazCa SaatChi & SaatChiHospital Aleman“Children Do”Argentina
mariaNo SerkiN - Execut ive Creat ive Di rector
maxi itzkoff - Execut ive Creat ive Di rector
luCaS paNizza - Copywr i ter
Norbertro VatraNo - Ar t D iector
bueNa ViSta fotografia - Photography Studio
leaNDro puCh - Product ion Manager
malCu & Cato - Photographer
bruNo tortolaNo - Des igner
Valeria magriNi - Account Execut ive
pablo romaNoS - Head of Ar t
design
SerViCeplaNLeadAcademy“ProContra”Germany
alexaNDer SChill - Chief Creat ive Of f icer
maik kaehler & ChriStoph NaNN - Creat ive
Di rectors
CoNStaNze StrothmaNN - Customer consul tant
boriS meiSe - Producer
romaN beCker & till DieStel - Graphic Des igners
maria lake - Agency Producer
ouTdoor
Clm bbDoHEWLETT PACKARD“POSTERS”France
gilleS fiChteberg - VP Chief Creat ive Of f icer
JeaN-fraNCoiS SaCCo - VP Chief Creat ive Of f icer
eriC pierre - Creat ive Di rector
ViNCeNt peDroCChi - Copywr i ter
CeDriC moutauD - Ar t D i rector
JeaN-YVeS lemoigNe - Photographer
SYlVie etChemaite - Ar t Buyer
TV/CineMa
betC euro rSCgCANAL+“The Closet”France
StephaNe xiberraS - Execut ive Creat ive Di rector
eriC aStorgue - Ar t D i rector
JeaN-ChriStophe roYer - Copywr i ter
iSabelle meNarD - TV Producer
matthiS VaN heiJNiNgeN - D i rector
SoixaNte QuiNze - Product ion company
kouz proDuCtioN - Sound
graND wiNNerS
radio
DuVal guillaume, aNtwerpTouring Mobilis“Bizarre Traffic Updates”Belgium
geoffreY haNtSoN - Creat ive Di rector
DrieS De wilDe - Copywr i ter
merel VaN DeN broeCk - Ar t D i rector
Charlotte matthiaS - Account Manager
CollaTeral
ogilVY & mather werbeageNtur gmbhDove Body Lotion“Dove MAGIC MIRROR MAILING”Germany
Dr. StephaN Vogel- Creat ive Di rector
ChriStiaN mommertz - Creat ive Di rector
DaNiel SChweiNzer - Ar t D i rector / Des igner
marCuS pfeiffer - Copywr i ter
katJa berghoff - Account Management
oliVer eNgelS - Adver t iser ’s Superv isor
Valerie opitz - Ar t Buy ing
16
aVanT-garde
farfarNokia“The World’s Biggest Signpost”Sweden
JoN DraNger - Execut ive Creat ive Di rector
erik NoriN - Creat ive Di rector
tomaS JoNSSoN - Ar t D i rector
Carl freDrik JaNNerfelDt - Copywr i ter
ChriStiaN NorD - Account Di rector
marteN forSluND - Account Di rector
robert JarVi, bJorN uppeke & mikael riNg - F lash
Programmers
matiaS palm JeNSeN - Creat ive Pres ident
marie perSSoN - Account Manager
ulrika hoJgarD -Account Manager
louiSe SteNborg - Account Manager
Niku baNaie - Head of St rategy
graND awarDS CoNtiNueD
digiTal + inTeraCTiVe
JuNg VoN matt ag13TH STREET“Last Call”Germany
mathiaS Stiller, & wolfgaNg SChNeiDer
- Execut ive Creat ive Di rectors
aNDreaS heNke, peter goCht & ChriStiaN kroll
- Creat ive Di rectors
DaNiel leVereNz & mariuS bell - Ar t D i rectors
fraNziS heuSel, heleN Seiffe & rubeN DoNath -
Account Superv isors
Julia Cramer - Agency Producer
aNDreaS heNke - Concept ion
gleNN berNSteiN, kathariNa StrauSS & StephaN
paulY (film Deluxe gmbh) - Producers
Carlo JelaViC - Camera
DaNiel kuNDrat (film Deluxe gmbh) - Ed i tor
elViS elliNgtoN, DeNNiS beCkmaNN & JuliaN
holzapfel (film Deluxe gmbh) - Sound Design/
Ar rangement
ChriStiaN mielmaNN - D i rector
elViS elliNgtoN, DeNNiS beCkmaNN & JuliaN
alexaNDra ioN (Software DeVelopmeNt) - (Power f lasher )
MiXed Media
leo burNett ChiCagoP&G Tampax“Zack Johnson”USA
mark tutSSel - Global Chief Creat ive Of f icer
JohN CoNDoN - Chief Creat ive Of f icer
beCkY SwaNSoN - Execut ive Creat ive Di rector
DaVe loew - Creat ive Di rector
JoN wYVille - Creat ive Di rectors
DaViD l. moore/rob tripaS - Agency Producers
raNDY krallmaN - D i rector
patriCk milliNg Smith, briaN CarmoDY, liSa riCh &
alliSoN kuNzmaN - Execut ive Producers/Smuggler
matt wooDS & matt walSh - Ed i tors/The Whi tehouse
Chicago
humaN worlDwiDe - Or ig ina l Music Composi t ion
the filmworkerS Club/Co3 - Post Product ion
DomaNi StuDioS - D ig i ta l Shop
innoVaTiVe
forSmaN & boDeNforSIKEA“Facebook Showroom”Sweden
meDiaeDge:Cia - Media Agency
leNNart SJöberg - Photographer
Sara zakariaSSoN - Adver t iser ’s Superv isor
2010 NYF Advertis iNg AwArds 17
aDVertiSer of the YearProctor & Gamble
aD ageNCY Network of the YearYoung & Rubicam
aD ageNCY Network of the YearLeo Burnett
ageNCY of the YearJung von Matt, Hamburg
boutiQue ageNCY of the YearMortierbrigade, Brussels, Belgium
uniTed naTions deParTMenT of PubliC inforMaTion
gold silVer bronze
leo burNett beirutLebanonHariri Foundation“Khede Kasra”Promotion of Peace/Human RightsMixed Media
Shalmor aVNoN amiChaY Y&r iNteraCtiVe tel aViVIsraelAids Task Force“SDIA Project”Innovative Use of MediaAvant-Garde
euro rSCg ChiCagoUSAJuvenile Protection Association“JPA”Promotion of Peace/Human RightsPrint
beSt of the Year awarDS
uNDpi wiNNerS
2010 NYF Advertis iNg AwArds 19
2010 adVerTisingawards winners
art & teChNiQueGold / Silver / Bronze
aVaNt-garDeGold / Silver / Bronze
CollateralGold / Silver / Bronze
DeSigNGold / Silver / Bronze
hiSpaNiC aDVertiSiNgGold / Silver / Bronze
iNNoVatiVeGold / Silver / Bronze
mixeD meDiaGold / Silver / Bronze
outDoorGold / Silver / Bronze
priNtGold / Silver / Bronze
raDioGold / Silver / Bronze
StuDeNtGold / Silver / Bronze
tV & CiNemaGold / Silver / Bronze
For a complete listing of the 2010 New York Festivals International Advertising Awards finalist winners, please visit www.newyorkfestivals.com.
Index Key:
countryCompaNY NameAdver t iser ’s Name
“Ti t le of Ent r y”
Category
20
argentinaDel Campo NazCa SaatChi & SaatChiHospi ta l A leman
“Tree”
Outdoor: Ar t D i rect ion
australiareVolVerBoags Draught
“Pure Waters”
Telev is ion: D i rect ion
englandabbott meaD ViCkerS bbDoGuinness
“Br ing i t to l i fe”
Telev is ion: Ar t D i rect ion
Guinness
“Br ing i t to l i fe”
Telev is ion: Cinematography
Guinness
“Br ing i t to l i fe”
Telev is ion: Specia l E f fects
leo burNettMcDonald ’s
“Techy Types”
Telev is ion: Copywr i t ing
mCCaNN maNCheSterLeeds Counsel l ing
“Say”
Outdoor: Typography
argentinaDel Campo NazCa SaatChi & SaatChiHospi ta l A leman
“Tree”
Pr int : Ar t D i rect ion
australiaaNimal logiCSubaru
“Crowd”
Telev is ion: Specia l E f fects
englandabbott meaD ViCkerS bbDoGuinness
“Br ing i t to l i fe”
Telev is ion: D i rect ion
Guinness
“Br ing i t to l i fe”
Telev is ion: Edi t ing
leo burNettMcDonald ’s
“Everybody”
Telev is ion: Copywr i t ing
rkCr/Y&rCOI F i re Safety
“Breathe”
Telev is ion: Cinematography
the ChaSeFont Shop, Font Works and Atomic Type
“26&26”
Design: Ar t D i rect ion
francebetC euro rSCgSol idar i te S ida
“Clocks”
Outdoor: Typography
germanyauDi agAudi A4 2.0 TDI e
“ In te l l igent ly combined”
Telev is ion: An imat ion Computer
JuNg VoN matt agJung von Mat t AG
“Sh iny Medal ”
Radio: Humor
RWE
“Giant”
Telev is ion: An imat ion Cel
francebetC euro rSCgCANAL+
“The Closet”
Telev is ion: Act ing
CANAL+
“The Closet”
Telev is ion: D i rect ion
CANAL+
“The Closet”
Telev is ion: Edi t ing
CANAL+
“The Closet”
Telev is ion: Humor
Ev ian
“Rol le rbabies”
In teract ive: Ar t D i rect ion
ogilVY fraNCePerr ie r
“Mel t ing”
Telev is ion: An imat ion Computer
germanyeuro rSCg DueSSelDorfPeugeot Ion
“E lect r ic Horse”
Outdoor: Photography
JuNg VoN matt agDer Spiegel
“The SPIEGEL Pr in t Campaign”
Outdoor: I l lust ra t ion
Der Spiegel
“The SPIEGEL Pr in t Campaign”
Pr int : I l lust ra t ion
Phi lharmonic Orchest ra of Hamburg
“Sounds of Hamburg”
In teract ive: Sound Design
kolle rebbe gmbhBorkebjs.com
“BORKEBJS. The Return of
the Monsters”
Design: I l lust ra t ion
indiagreY worlDwiDe iNDiaCoromandel Fer t i l isers
“Coromandel Fer t i l i sers Bus iness Card”
Design: St ructura l Innovat ion
israelShalmor aVNoN amiChaY Y&r
iNteraCtiVe tel aViVAids Task Force
“SDIA Pro ject”
Radio: Or ig ina l Music
JapanproJeCtor iNC.UNIQLO
“UNIQLO CALENDAR”
In teract ive: Ar t D i rect ion
netherlandsubaChSwiSbruN/JwtMINI
“The MINI Chr is tmas Box”
Outdoor: Humor
spaintbwa eSpañaRENFE
“Pop-up”
Telev is ion: Ar t D i rect ion
switzerlandeuro rSCg zuriCh/euraD agZur ich Chamber Orchst ra
“Great Emot ions”
Pr int : Ar t D i rect ion
usaleo burNett ChiCagoP&G Tampax
“Zack Johnson”
In teract ive: Copywr i t ing
arT & TeChnique gold
arT & TeChnique silVer
2010 NYF Advertis iNg AwArds 21
lukaS liNDemaNN roSiNSki gmbhmyToys.de
“The LEGO Codes”
Outdoor: Ar t D i rect ion
ogilVY & mather
werbeageNtur gmbhANAD (Nat iona l Associat ion of
Anorex ia Nervosa and Associated)
“The Contemporary Beauty Idea l - Mot iv
MANET’S OLYMPIA 2009”
Outdoor: I l lust ra t ion
Ogi lvy Germany
“HOWTO Magaz ine”
Design: Typography
webguerillaSMINI In ternat iona l
“MINIMALISM”
In teract ive: An imat ion
argentinaogilVY & mather argeNtiNaCoke Zero
“Happy K ingdom”
Telev is ion: Ar t D i rect ion
australiareVolVerBoags Draught
“Pure Waters”
Telev is ion: Cinematography
Subaru
“Crowd Rider”
Telev is ion: D i rect ion
englandabbott meaD ViCkerS bbDoGuinness
“Br ing i t to l i fe”
Telev is ion: Or ig ina l Music
rkCr/Y&rVi rg in Media
“Fantast ic Journey”
Telev is ion: Cinematography
Vi rg in Media
“Fantast ic Journey”
Telev is ion: D i rect ion
israelgraVitY rhiNo groupPelephone Communicat ions Ltd
“Pe lephone Another Wor ld”
Telev is ion: Ar t D i rect ion
netherlandsubaChSwiSbruN/JwtKi t Kat
“K i t Kat Jesus”
In teract ive: Humor
francebetC euro rSCgCANAL+
“The Closet”
Telev is ion: Copywr i t ing
germanyauDi agAudi A4 2.0 TDI e
“ In te l l igent ly combined”
Telev is ion: Specia l E f fects
bbDo germaNY gmbhTalc id
“The eatab le Encyc lopedia”
Design: Ar t D i rect ion
JuNg VoN matt agDer Spiegel
“The SPIEGEL Pr in t Campaign”
Outdoor: Ar t D i rect ion
Der Spiegel
“The SPIEGEL Pr in t Campaign”
Outdoor: I l lust ra t ion
Der Spiegel
“The SPIEGEL Pr in t Campaign”
Pr int : I l lust ra t ion
leagaS DelaNeY hamburg gmbhSkodaAuto Deutsch land GmbH
“Glass music”
Telev is ion: Sound Design
switzerlandeuro rSCg zuriCh/euraD agZur ich Chamber Orchst ra
“Great Emot ions”
Pr int : I l lust ra t ion
usaleo burNett ChiCagoP&G Tampax
“Zack Johnson”
In teract ive: Humor
lukaS liNDemaNN roSiNSki gmbhLukas L indemann Rosinsk i GmbH
“LLR Websi te”
In teract ive: Nav igat ion
ogilVY & mather
werbeageNtur gmbhANAD (Nat iona l Associat ion of
Anorex ia Nervosa and Associated)
“The Contemporary Beauty Idea l - Mot iv
BOUCHER’S NUDE 2009”
Pr int : I l lust ra t ion
SYzYgY DeutSChlaND gmbhJaegermeister
“Jaegermeister.de - The new Brand
Exper ience”
In teract ive: An imat ion
philippinestbwa SaNtiago maNgaDa puNoBoysen Pa int
“Orch id”
Pr int : Ar t D i rect ion
south africakiNg JameS Cape towNAl lan Gray
“Legend”
Telev is ion: Copywr i t ing
spaintbwa eSpañaRENFE
“Pop-up”
Telev is ion: An imat ion Computer
usaDotgluBMW
“Express ionof joy.com”
In teract ive: Nav igat ion
lapizP&G Bounty
“Bat t le”
Radio: Copywr i t ing
P&G Bounty
“Bat t le”
Radio: Sound Design
P&G Gain
“K i tchen”
Pr int : Photography
arT & TeChnique bronze
art & teChNiQue
22
germanyJuNg VoN matt agConcer t for the People
“Concer t for the People”
Event/Night l i fe Market ing
F i tness F i rs t Germany GmbH
“The Calor ie Receipt”
Innovat ive Use of Media
SerViCeplaNBayer ische Motoren Werke
Akt iengesel lschaf t
“F lash”
Innovat ive Use of Media
netherlandsubaChSwiSbruN/JwtMINI
“The MINI Chr is tmas Box”
Guerr i l la : Outdoor
swedenCriSpiN porter + boguSkY europePosten - The Swedish Posta l Serv ice
“Magica l Chr is tmas Cards”
Innovat ive Use of Media
farfarNokia
“Wor lds b iggest s ignpost”
Ambient
forSmaN & boDeNforSIKEA
“Facebook Showroom”
Innovat ive Use of Media
aVanT-garde gold
Batter y Park
2010 NYF Advertis iNg AwArds 23
aVanT-garde bronze
aVanT-garde silVer
australialowe SYDNeYFootba l l Federat ion Aust ra l ia
“The Great Chr is tmas Wrapping
Paper Swindle”
Innovat ive Use of Media
Footba l l Federat ion Aust ra l ia
“The Great Chr is tmas Wrapping
Paper Swindle”
Street Teams
austriatraktor werbeageNtur gmbhSamsung E lect ron ics Aust r ia
“Nonja”
Socia l Network
englandleo burNettShel ter
“House of Cards”
Event/Night l i fe Market ing
argentinabbDo argeNtiNaNike
“5 runners 650,000 fo l lowers”
Innovat ive Use of Media
australialowe SYDNeYFootba l l Federat ion Aust ra l ia
“The Great Chr is tmas Wrapping
Paper Swindle”
Guerr i l la : Indoor
Footba l l Federat ion Aust ra l ia
“The Great Chr is tmas Wrapping
Paper Swindle”
Word of Mouth Buzz/V i ra l
BelgiumDuVal guillaume, aNtwerpStay inga l ive.org
“V i r tua l Sexua l t ransmi t ted d isease”
Socia l Network
raDleY YeDlerRadley Ye ldar
“RY Env i ronment”
Ambient
germanyJuNg VoN matt ag13TH STREET
“Last Cal l ”
Innovat ive Use of Media
E ichborn
“F lyver t is ing - The Wor ld ’s F i rs t
F ly-Banner”
Innovat ive Use of Media
Phi lharmonic Orchest ra of Hamburg
“Sounds of Hamburg”
In teract ive Tools
indiaarC-leo burNett iNDiaMumbai ra i lway pol ice
“Backpocket ing”
Guerr i l la : Indoor
DuVal guillaume SaVLAM Mi lk
“Leon”
Street Teams
englandleo burNettShel ter
“House of Cards - Glastonbury”
Ambient
Shel ter
“House of Cards - Glastonbury”
Guerr i l la : Outdoor
germanyogilVY, fraNkfurtIKEA PS
“ IKEA PS Mobi le In ter ior Des ign P lanner”
Mot ion/Mobi le Market ing
ogilVY & mather
werbeageNtur gmbhANAD (Nat iona l Associat ion of Anorex ia
Nervosa and Associated)
“The Contemporary Beauty Idea l ”
Innovat ive Use of Media
greY worlDwiDe iNDiaCoromandel Fer t i l isers
“Coromandel Fer t i l i sers Bus iness Card”
Innovat ive Use of Media
netherlandsubaChSwiSbruN/JwtKi t Kat
“K i tKat Jesus”
Word of Mouth Buzz/V i ra l
peruY&r limaMovistar
“Speedy Mov i l ”
Guerr i l la : Outdoor
uruguaylowe giNkgoRenaul t
“Radio recorded in the t runk”
Innovat ive Use of Media
greeceogilVYoNe worlDwiDe atheNSLacta
“Love in Act ion”
Webisode
puerto ricoleo burNett puerto riCoMcDonald ’s
“Gr i l l Smoke Pro ject ions”
Video Pro ject ions
netherlandseuro rSCg 4D amSterDamVolvo Car Corporat ion
“Vo lvo DRIVe Around The Wor ld”
Socia l Network
usaleo burNett ChiCagoP&G Tampax
“Zack Johnson”
Webisode
swedenlowe briNDforSReta i l cha in specia l ised in re l iab le
b ig bu lk products
“The wor ld ’s longest c loth ing l ine”
Innovat ive Use of Media
usamCCaNN eriCkSoNMasterCard
“Pr ice less P icks”
In teract ive Tools
publiCiS New York/DeNSebraiN, iNC.Charmin
“S i t or Squat”
Mot ion/Mobi le Market ing
24
BelgiummortierbrigaDestudio brusse ls
“eterna l moonwalk”
Consumer Serv ices
englandleo burNettShel ter
“House of Cards - Exh ib i t ion”
Guer i l la Adver t is ing
germanyJuNg VoN matt agEichborn
“F lyver t is ing - The Wor ld ’s F i rs t
F ly-Banner”
Guer i l la Adver t is ing
F i tness F i rs t Germany GmbH
“The Calor ie Receipt”
Consumer Promot ions
Phi lharmonic Orchest ra of Hamburg
“Concer t for the People”
Events
Prax is Dr. Schink & Dr. Jansen
“Acupuncture”
Calendars
ogilVY & mather
werbeageNtur gmbhDove Body Lot ion
“Dove MAGIC MIRROR MAIL ING”
Business to Bus iness Serv ices
JapantokYo great ViSual iNC.“Tokyo Great V isua l 2010 New
year ’s card”
Announcements/ Inv i ta t ion Cards
macedoniafutura 2/2Wor ld W ide Bakery
“Rol l ing P in Calendar”
Calendars
swedengoSSSportspec
“Park ing t icket conver ter ”
Guer i l la Adver t is ing
CollaTeral gold
Brook lyn Br idge
2010 NYF Advertis iNg AwArds 25
CollaTeral silVer
englandleo burNettShel ter
“House of Cards”
Consumer
Shel ter
“House of Cards - Exh ib i t ion”
Events
Shel ter
“House of Cards - Exh ib i t ion”
Publ ic Serv ice Announcements
germanykolle rebbe gmbhBahlsen GmbH & Co. KG
“Le ibn iz Or ig ina ls”
In terna l Use
Bahlsen GmbH & Co. KG
“Le ibn iz Or ig ina ls”
Sel f Promot ions/Trade
ogilVY & mather
werbeageNtur gmbhANAD (Nat iona l Associat ion of Anorex ia
Nervosa and Associated)
“The Contemporary Beauty Idea l ”
Guer i l la Adver t is ing
SaatChi & SaatChi berliNAmnesty In ternat iona l
“L ight the Dark”
Publ ic Serv ice Announcements
SerViCeplaNBang & Olufsen
“Audio annual repor t ”
Annual Repor ts
Bang & Olufsen
“Audio annual repor t ”
Business to Bus iness Products
tbwa DueSSelDorfNISSAN
“MORE SPACE THAN EXPECTED”
Consumer Products
netherlandsubaChSwiSbruN/JwtMINI
“The MINI Chr is tmas Box”
Guer i l la Adver t is ing
swedengoSSSchool of engineer ing Jonkoping
“A year at the school o f engineer ing”
Sel f Promot ions/Consumer
Collateral
26
englandpurpoSeJasmine and Tim Plowr ight
“Wedding Inv i ta t ion”
Other
williamS murraY hammRecipease
“Recipease Food Ki ts”
Brand Ident i ty
germanyfuturebraND gmbhya look.com
“Fash ion Faces Calendar 2010”
Calendars
kolle rebbe gmbhThe Del i Garage
“Corporate Des ign”
Brand Ident i ty
SCholz & frieNDSPanasonic Stereo Earphones RP-HJE 130
“The Earphones Note”
Enter ta inment/Recreat iona l
australiaColmaN raSiC CarraSCoMTV EXIT FOUNDATION
“THE KILLERS, LOVE STORY”
Publ ic Serv ice Announcements
austriaeuro rSCg VieNNawww.netdoctor.at
“Melanoma”
Guer i l la Adver t is ing
BelgiumDuVal guillaume, aNtwerpAl fa Romeo
“Your chance to own an A l fa Romeo”
Consumer Promot ions
mortierbrigaDeLev i ’s Jeans
“Lev i ’s pop up c loset”
Business to Bus iness Products
SerViCeplaNLeadAcademy
“ProContra”
Brand Ident i ty
StriChpuNkt gmbhEber l Pr in t GmbH
“Wal l Ca lendar 2010 - CHEESE”
Calendars
swedenlowe briNDforSSaab Automobi le - Saab 9-3
“Change perspect ives”
Brand Bui ld ing/Promot ion
chinaeriC Cai DeSigN Co. (beiJiNg)WWF CHINA
“Bye Forever”
Publ ic Serv ice Announcements
englandelmwooD“E lmwood Chr is tmas Card”
Announcements/ Inv i ta t ion Cards
germanyJuNg VoN matt agJung von Mat t AG
“Sh iny Medal ”
Business to Bus iness Promot ions
Wir tschaf tsWoche
“Execut ive Chai r Rodeo”
Events
SCholz & frieNDSfedera l s tate Baden-Wuert temberg
“The Patent Calendar 2010”
Business to Bus iness Serv ices
SerViCeplaNRadiostat ion egoFM
“E lect ron ic Gui tar B i rds”
Consumer Promot ions
wuNDermaN DeutSChlaNDDeutsche Luf thansa AG
“My Memoi rs”
Consumer Serv ices
indiagreY worlDwiDe iNDiaCoromandel Fer t i l isers
“Coromandel Fer t i l i sers Bus iness Card”
Business to Bus iness Products
JapanbuilD CreatiVehauS Co., ltD.Telev is ion Sai tama
“Te lev is ion Sai tama brand CF”
Consumer
swedenakeStam holStPlayground Outdoor Equipment Stores
“S leepless at P layground”
Reta i l
lowe briNDforSOpera
“The Consul ”
Events
design gold
CollaTeral bronze
design silVer
england300millioNLiv, ha i r & beauty sa lon
“L iv logo”
Logos
elmwooD“P laygroup”
Stat ionary
taxi StuDioWil l ie ’s Wor ld Class Cacao
“Wi l l ie ’s Wor ld Class Cacao”
Brand Ident i ty
williamS murraY hammRecipease
“Recipease Food Ki ts”
Foods
germanybutter. ageNtur für
werbuNg gmbhEIZO High-End Moni tors.
Medica l Imaging.
“P in-up Calendar 2010”
Calendars
SCholz & frieNDSfedera l s tate Baden-Wuert temberg
“The Patent Calendar 2010”
Calendars
swedengarbergS reklambYrå abSödra Cel l
“Parupu”
Brand Bui ld ing/Promot ion
2010 NYF Advertis iNg AwArds 27
BelgiummortierbrigaDestudio brusse ls
“eterna l moonwalk”
Media Promot ion: Broadcast
canadaproximitY CaNaDaFr i to Lay
“Dor i tos Whi te Bag”
Confect ions/Snacks
englandalexaNDer CommerCialSSussex Safer Roads Par tnersh ip
“Embrace L i fe”
Civ ic/Socia l Educat ion
tribal DDb loNDoNMonopoly, Hasbro
“Monopoly Ci ty St reets”
Recreat iona l
Vo lkswagen GTI
“The GTI Pro ject”
Automobi les
chinahaNtaNg CommuNiCatioNS group
ShaNghai ChiNaWptt Contracept ive
“Trouble maker”
Pharmaceut ica l
englandmark StuDioManchester L i terature Fest iva l
“MLF Brochure 09”
Cata logue/Brochure/Pamphlet
purpoSeEFFP (Engl ish Farming & Food
Par tnersh ips)
“V IEW Magaz ines – Issues Spr ing,
Summer, Autumn, Winter”
Cata logue/Brochure/Pamphlet
germanyJuNg VoN matt ag13TH STREET
“Last Cal l ”
Use of Mobi le Consumer
SaatChi & SaatChi berliNAmnesty In ternat iona l
“L ight the Dark”
Promot ion of Peace/Human Rights
netherlandseuro rSCg 4D amSterDamVolvo Car Corporat ion
“Vo lvo S60: The Bl ind Prev iew”
Automobi les
swedenakeStam holStStockholm Pr ide Fest iva l
“How Hetero Are You?”
Gay/Lesbian Adver t is ing
germanyJuNg VoN matt agPhi lharmonic Orchest ra of Hamburg
“Sounds of Hamburg”
Brand Bui ld ing/Promot ion
kolle rebbe gmbhThe Del i Garage
“Chocolate Glue”
Foods
The Del i Garage
“Food F in ish”
Foods
SerViCeplaNDr. Moel ler ’s qu ince brandy
“Dr. Moel ler ’s Quince Brandy”
Beverages: A lcohol ic
hong KongmCCaNN worlDgroup (hoNg koNg)Jet L i One Foundat ion
“One Walk”
Event Promot ions
indiaout of the boxPres id ium
“Pres id ium Bedsheets”
Brand Bui ld ing/Promot ion
JapantugboatFutaba Kogei Pr in t ing
“Brand Campaign”
Posters
mexicow iNteraCtiVe meDia Sa De CVDig i ta l Invaders
“Dig i ta l Invaders”
Publ ic Serv ice/Non-Prof i t
netherlandsfhV bbDo amStelVeeNVenus Cinema
“8mm Bush”
Posters
repuBlic of south Korea601biSaNg601bisang
“601 Ar tbook Pro ject 2009 - Cata log”
Cata logue/Brochure/Pamphlet
usaY&r, irViNeWaldor f Astor ia Hote ls and Resor ts
“The Pa lace, Jerusa lem - Res idences
Sales Brochure”
Cata logue/Brochure/Pamphlet
digiTal + inTeraCTiVe gold
design bronze
farfarNokia
“The Wor ld ’s B iggest S ignpost”
Personal Products
forSmaN & boDeNforSIKEA
“Facebook Showroom”
Best Use of Medium/Websi tes
IKEA
“Facebook Showroom”
Home Appl iances/Furn ish ings
North kiNgDomadidas
“ad idas Teamgeist ”
Enter ta inment Promot ion
usaCampfireShark Week
“Frenz ied Waters”
Media Promot ion: Broadcast
the martiN ageNCY &
DomaNi StuDioSJohn F. Kennedy Pres ident ia l
L ibrary & Museum
“We Choose the Moon”
Educat iona l Inst i tu t ions
28
australiageorge patterSoN Y&r melbourNeCadbury P icn ic
“ IT ’S NO PICNIC”
Confect ions/Snacks
BelgiumDuVal guillaume, aNtwerpSta l laer t Demol i t ion
“The Ugl iest Bu i ld ing”
Business Products/Serv ices
BrazilagêNCiaCliCk iSobarFIAT 500
“500 faces”
Use of Mobi le Consumer
chinaShaNghai ogilVY & mather
marketiNg CommuNiCatioNS
CoNSultiNg Co., ltDThe North Face®
“Red F lag”
Recreat iona l
francebetC euro rSCgEvian
“Rol le rbabies”
Beverages Non-Alcohol ic
germanyDSg Dialog SolutioNS gmbhOlympus PEN Camera
“The PEN Story”
Personal Products
JuNg VoN matt agMercedes-Benz
“SLS AMG Webspecia l ‘Beh ind
the Speed’”
Best Use of Medium/Websi tes
Nike+
“Nike+ Trash Ta lk”
Best Use of Medium/Banners
Phi lharmonic Orchest ra of Hamburg
“Sounds of Hamburg”
Enter ta inment Promot ion
slovaK repuBlicmuw SaatChi & SaatChiT-Mobi le
“Messages”
Telecommunicat ion Serv ices
swedenakeStam holStStockholm Pr ide Fest iva l
“How Hetero?”
Gay/Lesbian Adver t is ing
CriSpiN porter + boguSkY europePosten - The Swedish Posta l Serv ice
“Magica l Chr is tmas Cards”
Home Products/Serv ices
SCANDINAVIAN AIRL INES SWEDEN
“SAS GLOBE OF FORTUNE”
Transpor tat ion/Trave l /Tour ism
kiNgICA
“The Exot ic Surpr ise”
Best Use of Medium/Micros i te
lowe briNDforSSaab Automobi le - Saab 9-3
“Change perspect ives”
Automobi les
usaleo burNett ChiCagoP&G Tampax
“Zack Johnson”
Cosmet ics/Beauty A ids/To i le t r ies
P&G Tampax
“Zack Johnson”
Webisodes
moNSter meDia aND w+k NYESPN Monday Night Footba l l
In teract ive Storef ront
“Monster Storef ront : ESPN Street- leve l
D ig i ta l Game Exper ience”
Media Promot ion: Broadcast
tool of North ameriCaStarbucks
“Starbucks Love Pro ject”
Phi lanthropic Appeals
YouNg & rubiCamLG Elect ron ics
“Give I t A Ponder, Case Study”
Corporate Image/ In format ion/
Recru i tment
LG E lect ron ics
“Locker Room/Unicorn/Cat f ight”
Corporate Image/ In format ion/
Recru i tment
digiTal + inTeraCTiVe silVer
Midtown
2010 NYF Advertis iNg AwArds 29
australialowe SYDNeYFootba l l Federat ion Aust ra l ia
“Socceroos Wor ld Cup Qual i f ie rs”
Enter ta inment Promot ion
chinaShaNghai ogilVY&mather
marketiNg CommuNiCatioNS
CoNSultiNg Co., ltDLee jeans
“Gold 120”
Appare l
Lee jeans
“Gold 120”
Corporate Image/ In format ion/
Recru i tment
The Nor th Face®
“Red F lag”
Use of Mobi le Consumer
francepubliCiS NetChr is t ian Dior
“Miss Dior Cher ie”
Cosmet ics/Beauty A ids/To i le t r ies
germanyJuNg VoN matt agMercedes-Benz
“Te letext ”
Automobi les
Six t rent a car
“Sunshine in Hal le”
Transpor tat ion/Trave l /Tour ism
lukaS liNDemaNN roSiNSki gmbhmyToys.de
“The LEGO Codes”
Use of Mobi le Consumer
philipp uND keuNtJe gmbhVerg iss A ids n icht e.V.
“Group therapy 2009”
Gay/Lesbian Adver t is ing
plaN.Net / SerViCeplaNMINI AG
“MINI IS LOADING.”
Best Use of Medium/Banners
SerViCeplaNSantec V ideo Surve i l lance
“No escape”
Best Use of Medium/Banners
greeceogilVYoNe worlDwiDe atheNSLacta
“Love in Act ion”
Confect ions/Snacks
hong KongmCCaNN worlDgroup (hoNg koNg)Jet L i One Foundat ion
“One Walk”
Phi lanthropic Appeals
israelmCCaNN eriCkSoN iSraelYes Sate l l i te Company
“YES Referees”
Media Promot ion: Broadcast
netherlandsaChtuNg!Volkswagen
“Vo lkswagen Publ ic Polo”
Automobi les
repuBlic of south KoreapeNtaCle iN megazoNeLG Telecom “OZ”
“OZ FPSD Game”
Best Use of Medium/Websi tes
singaporeleo burNett/arC worlDwiDe
SiNgaporeMinist r y of Communi ty Deve lopment,
Youth And Spor ts
“Beaut i fu l l y Imper fect”
Pol i t ica l Adver t isements
spainmCCaNN eriCkSoNCOCA COLA
“ENCOUNTER”
Beverages Non-Alcohol ic
swedenakeStam holStPlayground Outdoor Equipment Stores
“S leepless at P layground”
Reta i l Stores
farfarComviq
“Comviq Borrow Buddy”
Telecommunicat ion Serv ices
usaarNolDt ru th
“Do You Have What I t Takes?”
Heal thcare
gothamAmer ican Hear t Associat ion/Ad Counci l
“Hands Symphony”
Heal thcare
leo burNett ChiCagoKel logg’s Ra is in Bran Crunch
“Mi les”
Webisodes
leo burNett ChiCago/arC
worlDwiDeSymantec Nor ton In ternet Secur i ty
“Caterp i l la r vs. K imbo”
Business Products/Serv ices
digiTal + inTeraCTiVe bronze
hisPaniC adVerTising
usalapizP&G Gain
“K i tchen”
Pr int
usaCaSaNoVa peNDrillUNICEF
“Agua Sucia (D i r ty Water ) ”
Outdoor
usaCaSaNoVa peNDrillUNICEF
“Desesperada”
TV/Cinema
lapizP&G Bounty
“Bat t le”
Radio
*New CompetitioN iN 2010
30
BelgiumairAmnesty In ternat iona l
“Wake up, humans!”
In tegrated Campaign
englandakQaFiat Group Automobi les
“eco:Dr ive”
Automobi les
tribal DDb loNDoNHasbro
“Monopoly Ci ty St reets”
Advergame
Hasbro
“Monopoly Ci ty St reets”
Enter ta inment Promot ion
germanyJuNg VoN matt agPhi lharmonic Orchest ra of Hamburg
“B iggest concer t in the wor ld”
Event/Night l i fe Market ing
SerViCeplaNLead Academy
“ProContra”
Event/Night l i fe Market ing
Lead Academy
“ProContra”
Place-Based Media
JapanproJeCtor iNC.UNIQLO
“UNIQLO CALENDAR”
Appare l
swedenakeStam holStPosten ( the Swedish post of f ice)
“Stefan the Swopper”
Business Products/Serv ices
farfarNokia
“Wor ld ’s B iggest S ignpost”
In teract ive Tools
Nokia
“Wor ld ’s B iggest S ignpost”
Personal Products
forSmaN & boDeNforSIKEA
“Facebook Showroom”
Adver t is ing and Promot iona l
IKEA
“Facebook Showroom”
Home Appl iances/Furn ish ings
IKEA
“Facebook Showroom”
Place-Based Media
IKEA
“Facebook Showroom”
Socia l Network
usathe martiN ageNCY &
DomaNi StuDioSJohn F. Kennedy Pres ident ia l L ibrary
& Museum
“We Choose the Moon”
Educat iona l Inst i tu t ions
innoVaTiVe gold
innoVaTiVe silVer
australialeo burNett SYDNeYVote Ear th
“Monuments”
Guerr i l la : Outdoor
Vote Ear th
“Vote Ear th In tegrated”
In tegrated Campaign
englandakQaAKQA
“Happy Chr is tmas f rom AKQA”
Adver t is ing and Promot iona l
leo burNettShel ter
“House of Cards Exh ib i t ion”
Event/Night l i fe Market ing
McDonald ’s
“P iccadi l l y S ign”
Guerr i l la : Outdoor
tribal DDb loNDoNHasbro
“Tr iv ia l Pursu i t Exper iment”
Advergame
germanyJuNg VoN matt agEichborn
“F lyver t is ing - The Wor ld ’s F i rs t
F ly-Banner”
Word of Mouth/Buzz
Nike+
“Nike+ Trash Ta lk”
Beyond The Banner
philipp uND keuNtJe gmbhVerg iss A ids n icht e.V.
“Group therapy 2009”
Educat iona l /Non-Prof i t
Verg iss A ids n icht e.V.
“Group therapy 2009”
Socia l Network
SaatChi & SaatChi berliNAmnesty In ternat iona l
“L ight the Dark”
Promot ion of Peace/Human Rights
SerViCeplaNPromot ion aga inst human t ra f f ick ing
“Amnesty promot ion: woman in a
su i tcase”
Guerr i l la : Indoor
JapanproJeCtor iNC.UNIQLO
“UNIQLO CALENDAR”
Music
swedenforSmaN & boDeNforSIKEA
“Swedens Sleepiest Contest”
Event/Night l i fe Market ing
from StoCkholm with loVeSamsung
“Samsung Shakedown”
Personal Products
usabbDo New YorkHBO/Big Love
“HBO Audio Mura l Insta l la t ions”
In teract ive Broadcast/St reaming
Adver t isement
CaSaNoVa peNDrillUNICEF
“Di r ty Water”
Guerr i l la : Outdoor
2010 NYF Advertis iNg AwArds 31
argentinabbDo argeNtiNaNike
“5 runners 650,000 fo l lowers”
Mobi le
australialeo burNett SYDNeYVote Ear th
“Monuments”
Place-Based Media
austriaJuNg VoN matt/DoNau
werbeageNtur gmbhNeuroth
“The Wor ld ’s F i rs t In Ear Commerc ia l ”
Consumer -Targeted
BrazilDDb braSilINTEL
“SCREENSAVERS RACE”
In teract ive Tools
englandleo burNettMcDonald ’s
“P iccadi l l y S ign”
Mot ion/Mobi le
tribal DDb loNDoNVolkswagen UK
“The GTI Pro ject”
Automobi les
francegreY pariSVideo on Demand
“Cinemessenger”
Place-Based Media
germanyeuro rSCg DueSSelDorfFi f ty f i f ty (magaz ine for homeless people)
“Transparent Man”
Event/Night l i fe Market ing
F i f ty f i f ty (magaz ine for homeless people)
“Transparent Man”
Guerr i l la : Outdoor
F i f ty f i f ty (magaz ine for homeless people)
“Transparent Man”
Video Pro ject ion
Neue Digitale / razorfiSh gmbhadidas runn ing
“Your Per fect Run”
In teract ive Tools
philipp uND keuNtJe gmbhChubb Nord-Alarm GmbH & Co. KG
“Ba l loon”
Guerr i l la : Indoor
JapanhakuhoDo kettle iNC.Sony Recycle Pro ject JEANS
“The Wal l Sa le”
Guerr i l la : Outdoor
netherlandskoNgMinist r y of Just ice
“Stan is lav”
Educat iona l /Non-Prof i t
Min is t r y of Just ice
“Stan is lav”
Socia l Network
new zealandY&r auCklaNDBNZ
“Closed for Good”
Event/Night l i fe Market ing
slovaK repuBlicmuw SaatChi & SaatChiT-MOBILE
“MESSAGES”
In tegrated Campaign
T-MOBILE
“MESSAGES”
Telecommunicat ion Serv ices
swedenfarfarNokia
“The Unloader - Banner”
Web Banner Ads-Rich Media
forSmaN & boDeNforSTele2
“Mobi le In ternet L ive”
In teract ive Broadcast/St reaming
Adver t isement
lowe briNDforSCars
“Change perspect ives”
Automobi les
usaakQaVisa Inc.
“V isa Go Banners”
Beyond The Banner
V isa Inc.
“V isa Go Brand Banners”
Web Banner Ads-Rich Media
V isa Inc.
“V isa Go Brand Campaign”
Financia l Serv ices
firStborN aND Droga5Puma
“Puma L. I .F.T.”
Appare l
leo burNett ChiCagoP&G Tampax
“Zack 16”
Wri t ing
innoVaTiVe bronze
Belgiumeuro rSCg bruSSelSING
“MISS PENNY”
Financia l Serv ices
mortierbrigaDestudio brusse ls
“eterna l moonwalk”
Media Promot ion: Broadcast
englandleo burNettShel ter
“House of Cards”
Phi lanthropic Appeals
MiXed Media gold
usaleo burNett ChiCagoP&G Tampax
“Zack Johnson”
Cosmet ics/Beauty A ids/To i le t r ies
32
austriatraktor werbeageNtur gmbhSamsung E lect ron ics Aust r ia
“Nonja”
Personal Products
canadableublaNCrougeLi teracy Foundat ion
“Word Depot”
Phi lanthropic Appeals
francebetC euro rSCgEvian
“Rol le rbabies”
Beverages Non-Alcohol ic
israelShalmor aVNoN amiChaY Y&r
iNteraCtiVe tel aViVAids Task Force
“SDIA Pro ject”
Heal thcare
slovaK repuBlicmuw SaatChi & SaatChiT-Mobi le
“Messages”
Telecommunicat ion Serv ices
usaarNolDt ru th
“Do You Have What I t Takes?”
Heal thcare
mCCaNN eriCkSoNMasterCard
“Pr ice less P icks”
Financia l Serv ices
MiXed Media silVer
germanyheimat, berliNCNN Internat iona l
“Go Beyond Borders”
Media Promot ion: Broadcast
JuNg VoN matt agMercedes-Benz
“SLS AMG Integrated Campaign”
Automobi les
greeceogilVYoNe worlDwiDe atheNSLacta
“Love in Act ion”
Confect ions/Snacks
usaleo burNett ChiCago/arC
worlDwiDeSymantec Nor ton In ternet Secur i ty
“Every Cl ick Mat ters”
Business Products/Serv ices
leo burNett ChiCagoP&G Tampax
“Mother Nature”
Cosmet ics/Beauty A ids/To i le t r ies
publiCiS New YorkBoostUp
“BoostUp”
Civ ic/Socia l Educat ion
Bui ton i
“The I ta l ian Ar t o f Food”
Foods
MiXed Media bronze
34
argentinaDel Campo NazCa SaatChi & SaatChiHospi ta l A leman
“Chi ldren Do”
Profess iona l Serv ices
austriaeuro rSCg VieNNaVere in NeunerHAUS
“Removable dere l ic t ”
Best Use of Medium/ Bi l lboards
Vere in NeunerHAUS
“Removable dere l ic t ”
Civ ic/Socia l Educat ion
BrazilDDb braSilTerra
“BEACH/ SNOW”
Transpor tat ion/Trave l /Tour ism
WWF Bras i l
“Tree”
Phi lanthropic Appeals
argentinaDel Campo NazCa SaatChi & SaatChiHospi ta l A leman
“Tree”
Profess iona l Serv ices
australiathe SYDNeY furNaCePeugeot 407 Sat Nav
“Ci ty, Freeway, Town”
Automobi les
austriawieN NorD gmbhThis Human Wor ld, Aust r ian F i lm
Fest iva l o f Human Rights
“Tied Up”
Best Use of Medium/Posters
chiletbwa freDeriCk S.a.Pedigree
“Shel ter ”
Best Use of Medium/Bus Shel ters
englandleo burNettMcDonald ’s
“P iccadi l l y S ign”
Restaurants
franceClm bbDoHEWLETT PACKARD
“POSTERS”
Business Products/Serv ices
germanyJuNg VoN matt agPhi lharmonic Orchest ra of Hamburg
“Concer t for the People”
Enter ta inment Promot ion
ogilVY & mather
werbeageNtur gmbhANAD (Nat iona l Associat ion of Anorex ia
Nervosa and Associated)
“The Contemporary Beauty Idea l ”
Best Use of Medium/Posters
indialeo burNett iNDiaTide
“ Ink/Oi l /Ketchup”
Home Products/Serv ices
israelShalmor aVNoN amiChaY Y&r
iNteraCtiVe tel aViVYel low Pages
“Ye l low Ci ty”
Telecommunicat ion Serv ices
JapanDeNtSu teC iNC.WWF Japan
“Shadow ‘Po lar bear/Leopard/
Seal/Trees’ ”
Env i ronmenta l Issues
greY group g2 tokYoDIESEL SPRING /SUMMER 2010
PREVIEW COLLECTION
“ ’ROCKIN’ DOTS’ TRANSIT AD at
SHIBUYA STATION”
Appare l
netherlandsubaChSwiSbruN/JwtMINI
“The MINI Chr is tmas Box”
Automobi les
turKeyDDb&Co.DANK
“Torn”
Reta i l Stores
BrazilDDb braSilTerra
“CITY/ COUNTRY”
Transpor tat ion/Trave l /Tour ism
canadabbDo toroNtoJeep
“Maps”
Automobi les
chileprolam YouNg & rubiCamDos en Uno
“B ig Bubble”
Best Use of Medium/Trans i t
englandleo burNettShel ter
“House of Cards - L ive Posters”
Phi lanthropic Appeals
rkCr/Y&rShock and Soul
“Winter Col lect ion”
Appare l
francegreY pariSFindus
“Fra ich’Fr i tes”
Foods
ogilVY fraNCePerr ie r
“Mel t ing”
Beverages Non-Alcohol ic
germanygrabarz & partNer
werbeageNtur gmbhIKEA
“Furn i ture Messages”
Home Appl iances/Furn ish ings
JuNg VoN matt agLEGO
“Mak ing His tor y”
Recreat iona l
kolle rebbe gmbhOlympus TOUGH - 8000
“Great p ictures underwater”
Personal Products
lukaS liNDemaNN roSiNSki gmbhmyToys.de
“The LEGO Codes”
Best Use of Medium/Bus Shel ters
ouTdoor gold
ouTdoor silVer
2010 NYF Advertis iNg AwArds 35
ogilVY & mather
werbeageNtur gmbhANAD (Nat iona l Associat ion of Anorex ia
Nervosa and Associated)
“The Contemporary Beauty Idea l ”
Civ ic/Socia l Educat ion
publiCiS fraNkfurtFisch Franke
“The L iv ing Poster”
Restaurants
JapanhakuhoDo kettle iNC.Sony Recycle Pro ject JEANS
“The Wal l Sa le”
Corporate Image/ In format ion/
Recru i tment
south africathe Jupiter DrawiNg roomC N A Stores (Par t o f The Edcon Group)
“C N A Famous People Campaign”
Reta i l Stores
Y&r South afriCaEcomist A i r Sani t isers
“Onions/Cigaret tes/F ish”
Home Products/Serv ices
spaineuro rSCg SpaiNStreps i ls
“Shouts”
Heal thcare Products
outDoor
argentinaDel Campo NazCa SaatChi & SaatChiHospi ta l A leman
“Sta i rs”
Profess iona l Serv ices
austriaDemNer, merliCek & bergmaNN
werbe.geS.m.b.h.Leica Shop
“Ant i -Shake”
Personal Products
BrazilDDb braSilZoo Safar i
“An imals”
Recreat iona l
chinaNewSuN/Jwt aDVertiSiNgHuawei-Waterproof
“Cof fee/Grape Ju ice/Soybean Mi lk”
Personal Products
francepubliCiS CoNSeilWonderbra
“At t ract ion”
Appare l
germanyJuNg VoN matt agPro W i ld l i fe /protect ion of species
“The Pro Wi ld l i fe Poster Campaign”
Env i ronmenta l Issues
publiCiS fraNkfurtRenaul t C l io RS
“Sandglass”
Automobi les
SCholz & frieNDSBer l iner Ph i lharmonie
“128 stars - 1 orchest ra”
Enter ta inment Promot ion
Honda Ins ight Hybr id
“Recyc led Posters”
Automobi les
SerViCeplaNJaeger le Coul t re Deutsch land
“Nightv is ion-Heatposter”
Best Use of Medium/ Bi l lboards
hong KonggreY hoNg koNgThe Lotus L ight Char i ty Society
“Umbre l la Bag - Cup”
Phi lanthropic Appeals
israelShalmor aVNoN amiChaY Y&r
iNteraCtiVe tel aViVClearex
“P imple Cl imbing”
Heal thcare Products
italyDDbSuper At tak
“Welcome Back”
Home Products/Serv ices
JapangreY tokYoKagatan i Kn i fe
“MEAT/SALMON/PINEAPPLE”
Home Appl iances/Furn ish ings
leBanonleo burNett beirutHar i r i Foundat ion
“Khede Kasra”
Best Use of Medium/Posters
repuBlic of south Korealeo burNett koreaSave the Chi ldren Korea
“P lay One Save One”
Promot ion of Peace/Human Rights
spaingap´SAnt i -Dr ink ing
“A lcohol Glasses”
Heal thcare
swedenlowe briNDforSNTF - The Nat iona l Society for
Road Safety
“Disconnected”
Civ ic/Socia l Educat ion
switzerlandeuro rSCg group SwitzerlaND/
euraD agKrebsl iga
“Our Sk in Never Forgets”
Heal thcare
usaDaViD&goliathCoco de Mer
“Doomsday”
Reta i l Stores
publiCiS New YorkOral-B
“Heroes”
Cosmet ics/Beauty A ids/To i le t r ies
ouTdoor bronze
36
argentinaDel Campo NazCa SaatChi & SaatChiHospi ta l A leman
“Chi ldren Do”
Profess iona l Serv ices
australiageorge patterSoN Y&r melbourNeThe Roya l Aust ra l ian Navy
“The F leet”
Corporate Image/ In format ion/
Recru i tment
austriaeuro rSCg VieNNawww.netdoctor.at
“Melanoma Campaign”
Heal thcare Products
BrazilpubliCiS braSilOral-B Denta l F loss
“P ig/Chicken/F ish”
Heal thcare Products
chileprolam YouNg & rubiCamMax Fresh
“Comics”
Cosmet ics/Beauty A ids/To i le t r ies
Nutr iba lance
“Bad food, bad dog.”
Home Products/Serv ices
Nutr iba lance
“Hand”
Home Products/Serv ices
franceClm bbDoHEWLETT PACKARD
POSTERS”
Business Products/Serv ices
germanygrabarz & partNer
werbeageNtur gmbhIKEA
“Furn i ture Messages”
Home Appl iances/Furn ish ings
argentinaDel Campo NazCa SaatChi & SaatChiHospi ta l A leman
“Sta i rs”
Profess iona l Serv ices
australiathe SYDNeY furNaCePeugeot 407 3D Sat Nav
“Ci ty, Freeway, Town”
Automobi les
francegreY pariS123f leurs.com
“Angry Women”
Reta i l Stores
ogilVY fraNCeDuracel l
“Fus ion”
Home Products/Serv ices
Perr ie r
“Mel t ing”
Beverages Non-Alcohol ic
germanyJuNg VoN matt agJung von Mat t AG
“The Jung von Mat t Recru i t ing Ad”
Corporate Image/ In format ion/
Recru i tment
LEGO
“Mak ing His tor y”
Recreat iona l
SCholz & frieNDSAugsburger A l lgemeine Newspaper
“Augsburger A l lgemeine: Global news
star ts as loca l news.”
Media Promot ion: Pr in t
israelShimoNi fiNkelSteiN DraftfCbADAM LE ADAM / CHARITY FOR
THE ELDERLY
“Hangman’s Noose”
Civ ic/Socia l Educat ion
panamaCerebro YouNg & rubiCamColgate P lax
“F ish/Onion/Gar l ic”
Cosmet ics/Beauty A ids/To i le t r ies
JuNg VoN matt agDer SPIEGEL
“The SPIEGEL Pr in t Campaign”
Media Promot ion: Pr in t
indialeo burNett iNDiaTide
“Cof fee, Egg, Ink, Ketchup”
Best Use of Medium/Magaz ine
south africaY&r South afriCaLand Rover
“Everywhere URL”
Automobi les
switzerlandeuro rSCg zuriCh/euraD agZur ich Chamber Orchest ra
“Great Emot ions”
Enter ta inment Promot ion
turKeyDDb&Co.CNN TURK
“Weather Repor t ”
Media Promot ion: Broadcast
united araB emiratesY&r DubaiHarvey Nichols
“Cause & Ef fect”
Reta i l Stores
philippinestbwa SaNtiago maNgaDa puNoBoysen Pa int
“V io le t ”
Home Products/Serv ices
spaineuro rSCg SpaiNStreps i ls
“Shouts”
Heal thcare Products
switzerlandeuro rSCg zuriCh/euraD agZur ich Chamber Orchest ra
“Great Emot ions”
Enter ta inment Promot ion
united araB emiratesY&r DubaiHarvey Nichols
“Sa le”
Reta i l Stores
uruguaylowe giNkgoAxe Day&Night
“SMS”
Best Use of Medium/Magaz ine
usaeuro rSCg ChiCagoJuveni le Protect ion Associat ion
“JPA”
Promot ion of Peace/Human Right
venezuelaJmC*Y&rLiqu id Paper
“Restaurant”
Business Products/Serv ices
PrinT gold PrinT silVer
2010 NYF Advertis iNg AwArds 37
argentinaDel Campo NazCa SaatChi & SaatChiHospi ta l A leman
“Tree”
Profess iona l Serv ices
BrazilDDb braSilTERRA
“CITY/COUNTRY”
Transpor tat ion/Trave l /Tour ism
Zoo Safar i
“An imals”
Recreat iona l
filaDélfia ComuNiCaçãoTerranova Land Rover Dealer
“Snake”
Reta i l Stores
leo burNett braSilFiat
“SMS”
Automobi les
chileuNitaS/rNlOpt icas Schi l l ing
“Eagle”
Corporate Image/ In format ion/
Recru i tment
chinaNewSuN/Jwt aDVertiSiNgSunLi fe
“But ter f l y / Dog / Hedgehog”
Foods
francegreY pariSDulco lax
“The Sewer”
Heal thcare Products
germanybbDo germaNY gmbhSpuk P ictures
“The Unseen”
Media Promot ion: Broadcast
Volkswagen Serv ice
“The Brake Ass is t Campaign”
Auto Par ts/Serv ices
grabarz & partNer
werbeageNtur gmbhDEVK insurance
“Set Theory”
Financia l Serv ices
JuNg VoN matt agMercedes-Benz Brak ing Ass is tant PLUS
“The Mercedes-Benz Pr in t Campaign”
Best Use of Medium/Newspaper
MTV Germany
“MTV Masters”
Media Promot ion: Broadcast
kNSk werbeageNtur gmbhArt Magaz in
“Ar tworks”
Media Promot ion: Pr in t
W Ki tchen he lpers
“K i tchen he lpers”
Home Products/Serv ices
kolle rebbe gmbhMisereor Char i ty Organizat ion
“Minev ict ims”
Phi lanthropic Appeals
ogilVY & mather
werbeageNtur gmbhANAD (Nat iona l Associat ion of Anorex ia
Nervosa and Associated)
“The Contemporary Beauty Idea l ”
Civ ic/Socia l Educat ion
SCholz & frieNDSISHR - In ternat iona l Society for
Human Rights
“Wrong News”
Promot ion of Peace/Human Rights
hong KongJwt hoNg koNgOsim Sona P i l low
“L ion”
Home Appl iances/Furn ish ings
JapanaDkChiba Pol ice and The Asahi Sh imbun
“Tr ick People To Prevent Them From
Being Tr icked.”
Best Use of Medium/Newspaper
norwaytrY aDVertiSiNg ageNCYVolkswagen Lane Ass is t
“Clown”
Automobi les
philippinesDDb Dm9JaYmeSYfuMakat i F i re Stat ion
“Match”
Profess iona l Serv ice
tbwa SaNtiago maNgaDa puNoBoysen Pa int
“L i l y ”
Home Products/Serv ices
repuBlic of south KoreahS aDmont-be l l
“Compact your outdoor l i fe”
Appare l
swedenforSmaN & boDeNforSUnicef
“Ka lashn ikov”
Promot ion of Peace/Human Rights
JuNg VoN mattTicket
“Last Last Minute Trave l ”
Best Use of Medium/Magaz ine
switzerlandeuro rSCg zuriCh/euraD agZur ich Chamber Orchest ra
“Great Emot ions”
Enter ta inment Promot ion
taiwaneuro rSCg taipeiMicrosof t – B ing
“Microsof t – B ing Ser ies”
Telecommunicat ion Serv ices
VOLVO Cars
“Vo lvo - Drowsiness Ser ies”
Automobi les
united araB emiratesY&r DubaiColgate-Pa lmol ive
“One Is Enough”
Cosmet ics/Beauty A ids/To i le t r ies
Land Rover
“Splat ter ”
Appare l
LG V iewty Smart
“Mak ing Faces”
Personal Products
usapubliCiS New YorkCal l for Ent r ies 2010
“Cal l for Ent r ies 2010”
Enter ta inment Promot ion
venezuelaJmC*Y&rPaper Mate Bico lor Colorbr i te
“B ico lor Colorbr i te”
Business Products/Serv ices
PrinT bronze
38
BelgiumDuVal guillaume, aNtwerpTour ing Mobi l is
“B izar re t ra f f ic updates”
Best Use of Medium
germanyJuNg VoN matt agComputer B i ld Magaz ine
“SPAM”
Media Promot ion: Pr in t
israelShalmor aVNoN amiChaY Y&r
iNteraCtiVe tel aViVAids Task Force
“SDIA Pro ject”
Best Use of Medium
germanyogilVY & mather
werbeageNtur gmbhDKV Deutsche Krankenvers icherung
(German Heal th Insurance)
“DKV Fore ign Language Audio Tra iner”
Financia l Serv ices
SerViCeplaNUNICEF
“At the same t ime”
Civ ic/Socia l Educat ion
new zealandClemeNger bbDoNew Zealand Transpor t Agency
“Heaven Radio”
Civ ic/Socia l Educat ion
peruY&r limaLeague Against Cancer
“Baby”
Heal thcare Products
australialeo burNett melbourNeSeek (Aust ra l ia No. 1 job s i te )
“ I f i t ex is ts”
Corporate Image/ In format ion/
Recru i tment
BelgiummortierbrigaDestudio brusse ls
“ tune your l i fe”
Media Promot ion: Broadcast
englandrkCr/Y&rLand Rover
“Stop/Star t ”
Automobi les
new zealandClemeNger bbDoNew Zealand Transpor t Agency
“ I t ’s Your Cal l ”
Civ ic/Socia l Educat ion
uruguaylowe giNkgoRenaul t
“Radio recorded in the t runk”
Best Use of Medium
usalapizP&G Bounty
“Bat t le”
Home Products/Serv ices
puerto ricoDraftfCb puerto riCoHonda Odyssey
“Spacious 2”
Automobi les
turKeygreY iStaNbulGoogle Turk iye
“Concer t ”
Telecommunicat ion Serv ices
usaDeVito/VerDiNat iona l Thoroughbred Racing
Associat ion
“Dance Club”
Recreat iona l
germanybbDo berliNIn forad io
“News doesn´ t wa i t for the news”
Media Promot ion: Broadcas
JuNg VoN matt agWeleda AG
“The F i rs t Contag ious Radio
Commerc ia l ”
Best Use of Medium
kNSk werbeageNtur gmbhHer l i tz
“Her l i tz H igh l ighter”
Business Products/Serv ices
israelbaumaNN ber riVNaY
SaatChi & SaatChiTefa l by NEWPAN
“Heats up in 3 seconds! ! ! ”
Home Appl iances/Furn ish ings
perupubliCiS aSoCiaDoS S.a.C.Radio R i tmo Románt ica
“Song”
Promot ion of Peace/Human Rights
radio gold radio silVer
radio bronze
2010 NYF Advertis iNg AwArds 39
chinaShaNghai Jiao toNg uNiVerSitYTianhe Brand Gutong P laster
“Your Pr ivate Massagis t ”
Company Ident i ty
englandloNDoN College of CommuNiCatioNPenguin
“Penguin Twi t ters”
Micros i te
australiaStuDeNtLondon Phi lharmonic Orchest ra
“Your L i fe Soundtrack”
In tegrated/Mixed Media
germanyaNNa hoNerlageNNasulv in
“The Robbery”
Enter ta inment
germanyaNDreaSlutz.ComAndreas Lutz
“ANDREAS LUTZ - Because c l ick ing
is so 90s! ”
Websi te
germanyJVm/agMercedes-Benz
“The Ar t o f Percept ion”
Websi te
usaSChool of ViSual artSPlayStat ion
“Thumbbands”
Promot iona l Market ing
usaSChool of ViSual artSColgate
“B i l lboard L ight”
Product
Comedy Centra l
“L i f t th is up! ”
Magaz ine
repuBlic of south KoreakoNkuk uNiVerSitYWWF
“Homing Miss i le”
Serv ice
uNiVerSitY of the artS loNDoNMorn ing Care
“No worr ies”
Promot iona l Market ing
usaSChool of ViSual artSCit ibank
“Money Cl ips”
Promot iona l Market ing
NIKEiD
“Laundromats”
Product
tiSCh SChool of the artS, NYuThe 47th New York F i lm Fest iva l
“STEENBECKSTORY”
Enter ta inment
sTudenT gold sTudenT silVer
sTudenT bronze
Centra l Park
40
argentinapoNCe bueNoS aireSAxe
“Dest iny”
Cosmet ics/Beauty A ids/To i le t r ies
australiaColmaN raSiC CarraSCoMTV EXIT FOUNDATION
“THE KILLERS, LOVE STORY”
Best Use of Medium/TV
publiCiS moJoJames Boag’s Draught
“Pure Waters”
Beverages A lcohol ic
V icks Vapodrop
“The Beatbox Choi r ”
Heal thcare Products
argentinabbDo argeNtiNaClaro
“ I t ’s bet ter wi th your mom”
Telecommunicat ion Serv ices
australiathe CampaigN palaCeColours
“Every co lour you can dream of”
Reta i l Stores
BelgiumDuVal guillaume SaSpa Bar isar t
“Bar f ight”
Beverages Non-Alcohol ic
Te lenet
“Ev i Naked”
Best Use of Medium/TV
englandleo burNettMcDonald ’s
“Everybody”
Restaurants
englandleo burNettMcDonald ’s
“Techy Types”
Restaurants
rkCr/Y&rBBC
“Loca l Radio”
Media Promot ion: Broadcast
franceageNCe hCit roen C3 and C4
“CAR PARK”
Automobi les
betC euro rSCgCANAL+
“The Closet”
Media Promot ion: Broadcast
ogilVY fraNCePerr ie r
“Mel t ing”
Beverages Non-Alcohol ic
Scrabble
“The Beaut i fu l Word”
Recreat iona l
germanyJuNg VoN matt ag13TH STREET
“Last Cal l ”
Best Use of Medium/Cinema
Mercedes-Benz E-Class, Safety Feature
“At tent ion Ass is t ”
“Dreams”
Automobi les
SerViCeplaNSantec V ideo Surve i l lance
“No escape”
Low Budget
francebetC euro rSCgEvian
“Rol le rbabies”
Beverages Non-Alcohol ic
freD & fariD pariSMC VIT IES , UNITED BISCUITS
“BUT.. . ”
Foods
wizzDeSigN°FIAT PANDA
“F IAT CRASH TEST PANDA”
Automobi les
germanyauDi agAudi A4 2.0 TDI e
“ In te l l igent ly combined”
Automobi les
bbDo germaNY gmbhMercedes-Benz
“Chi ld”
Auto Par ts/Serv ices
lukaS liNDemaNN roSiNSki gmbhDaimler AG
“Park in”
Automobi les
markeNfilm gmbh & Co kgAudi
“ In te l l igent ly Combined”
Automobi les
SerViCeplaNBayer ische Motoren Werke
Akt iengesel lschaf t
“F lash”
Best Use of Medium/Cinema
Santec V ideo Surve i l lance
“No escape”
Business Products/Serv ices
italy1861 uNiteD SrlSKY I ta l ia Sate l l i te TV / My SKY
“WAITS”
Media Promot ion: Broadcast
Japanhat iNC.EVOLTA
“Le Mans”
Home Products/Serv ices
perumCCaNN eriCkSoN perúANIQUEM
“ROBOT”
Civ ic/Socia l Educat ion
south africakiNg JameS Cape towNAl lan Gray L imi ted
“Legend”
Financia l Serv ices
swedenforSmaN & boDeNforSVolvo
“F ina l l y ”
Automobi les
switzerlandeuro rSCg zuriCh/euraD agSwiss Heal th Depar tment
“Beach Bar”
Heal thcare
Swiss Heal th Depar tment
“Bus”
Heal thcare
TV/CineMa gold
TV/CineMa silVer
2010 NYF Advertis iNg AwArds 41
switzerlandeuro rSCg zuriCh/euraD agSwiss Heal th Depar tment
“Bus”
Heal thcare
usaarNolDt ru th
“B ig Bus iness/PR/Problem Solv ing”
Heal thcare
CaNNoNball llCAnheuser-Busch/Bud L ight
“St randed”
Beverages A lcohol ic
wieDeN+keNNeDYOld Spice
“The Man Your Man Could Smel l L ike”
Cosmet ics/Beauty A ids/To i le t r ies
tV/CiNema
Statue of L iber ty
42
argentinaogilVY & mather argeNtiNaCPA/EDNA
“Father”
Promot ion of Peace/Human Rights
YouNg & rubiCam bueNoS aireSQui lmes
“Spot”
Beverages A lcohol ic
australiaClemeNger bbDo melbourNeFosters: Pure B londe
“Dove Love”
Beverages A lcohol ic
Jwt SYDNeYKi tKat
“Work ing A L ike Machine (Tennis ) ”
Confect ions/Snacks
plaza filmSAlzhe imers New Zealand
“Car”
Phi lanthropic Appeals
uS SYDNeY, razor groupMatch.com
“Bet ter Together”
Profess iona l Serv ices
BelgiumDuVal guillaume SaVLAM Mi lk
“Freesty ler/Jumpers”
Beverages Non-Alcohol ic
mortierbrigaDestudio brusse ls
“changed opening cred i ts of the
soap ‘home’”
Best Use of Medium/TV
SaatChi & SaatChi bruSSelSBelg ian Inst i tu te for Road Safety
“Heaven”
Civ ic/Socia l Educat ion
BrazilDDb braSilBraz i le i ros Magaz ine
“NEW WORLDS”
Media Promot ion: Pr in t
Tok&Stok
“Mouse”
Home Appl iances/Furn ish ings
canadapubliCiS toroNtoToronto Blue Jays Basebal l C lub
“Negot ia tor”
Enter ta inment Promot ion
chilemCCaNN eriCkSoN SaNtiagoBci Fundacion Las Rosas
“Granddaughter”
Corporate Image/ In format ion/
Recru i tment
englandrkCr/Y&rBBC
“Poet r y Season - Di rect ions”
Media Promot ion: Broadcast
finlandhaSaN&partNerSI l ta-Sanomat Newspaper
“The way i t was meant to be”
Media Promot ion: Pr in t
Sek & greY oYFonecta 16400 Mobi le
Di rectory Serv ices
“The Immigrant”
Telecommunicat ion Serv ices
francegreY pariSBreathe Right
“Theat re”
Heal thcare Products
lowe StrateuSRoad Safety
“The Surv ivor”
Civ ic/Socia l Educat ion
germanyDoppelgaeNger filmAids is a Mass Murderer
“A ids is a Mass Murderer”
Low Budget
heimat, berliNHornbach DIY/ Home
Improvement Superstores
“Hymn”
Corporate Image/ In format ion/
Recru i tment
Hornbach DIY/ Home
Improvement Superstores
“Hymn”
Reta i l Stores
JuNg VoN matt ag13TH STREET
“Last Cal l ”
Media Promot ion: Broadcast
publiCiS fraNkfurtDacia
“Ci rc le”
Automobi les
SerViCeplaN / meDiapluSUHU Power g lue
“Adhanger”
Home Products/Serv ices
israelShalmor aVNoN amiChaY Y&r
iNteraCtiVe tel aViVOpta lg in
“Champions League”
Best Use of Medium/TV
JapanDeNtSu iNC.Toyota Motor Corporat ion - Toyota iQ
“Hammer Throw/Couple”
Automobi les
peruY&r limaLeague Against cancer
“Cold”
Heal thcare
League Against Cancer
“For E l ise / Fo ld / F ingerman”
Heal thcare
Movistar
“Speedy Mov i l ”
Telecommunicat ion Serv ices
singaporeleo burNett/arC worlDwiDe
SiNgaporeFami ly
“Funera l ”
Spots longer than 120 seconds
spaintbwa eSpañaRENFE
“Pop-up”
Transpor tat ion/Trave l /Tour ism
uKraineogilVYBosi .com.ua
“Breathe”
Appare l
usaharVeStOrange
“Chat Show”
Telecommunicat ion Serv ices
leo burNett ChiCagoNintendo DSi
“Hanging Out”
Recreat iona l
VeNableS bell & partNerSAudi A3 TDI
“Green Car”
Automobi les
TV/CineMa bronze
8884347839
d image.com
see the world through our cgeye
(you won’t need these)
NY.indd 1 5/27/2010 2:04:27 PM