web security | data security | email security © 2010 Websense, Inc. All rights reserved.
Social Networking with SecurityLeverage the power of social networking – without the risk
Agenda
The Power of Social NetworkingSecurity RisksEnabling Social Networking with Security
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A Powerful Broadcast Medium
500 million active users– 50% users login every day– 34% Internet users visit daily– 550,000 3rd party applications– 70% users use applications
113 million active users
100 million active users– 50,000 3rd party applications
Massive Reach –– Rich Media - Interactive - Inexpensive
It’s Not Just Marketing Asking …
It’s human resources
It’s sales
It’s training
And employees are asking for it– Essential communication tool– Necessary to obtain and retain younger employees
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Why Enable Social Media Sites?
Social media is more than a fad, it’s a part of your business
You can’t shut off 80% of the web – To succeed with empowered
customers, you must empower your employees to solve customer problems
(Empowered 7)
Security must enable business, not hinder it
Who better to secure the social web than Websense
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Social Networking RisksThree key risks to address before enabling social networking
Acceptable Use Policy Enforcement– User generated sites contain a mix of
entertainment, games, objectionable, etc.
– Legacy Web filters (and competitive gateways) classify all content as “Social Networking”
Malware– Highly efficient distribution platform– Massive audience and high success
rates
Data loss and compliance– Bi-directional medium– Culture promotes openness
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Facebook Content Analysis
Traditional URL filters, classify all of this as “Social Networking”
Social Networking creates a content tunnel that circumvents acceptable use policies
*Websense analysis of over 4000 Top Pages from www.allfacebook.com
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Twitter Content Analysis
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Again, traditional URL filters, classify all of this as “Social Networking”
Need to classify pages based on page content – not URL
*Websense analysis of over 9000 Most Popular pages from www.twittercounter.com
A Highly Efficient Malware Distribution Platform
Access to millions
Insecure Applications
Implicit trust
Personal Context
Access to millions
Insecure Applications
Implicit trust
Personal Context
Social Networking and Data LossInteractivity has established the Web as a primary data loss vector data loss
#2 Threat to Enterprise Security - Inadvertent
Exposure of Confidential Information
#2 Threat to Enterprise Security - Inadvertent
Exposure of Confidential Information
92%92%
IDC - 2009IDC - 2009
The challenge – enable Facebook and other interactive sites, while preventing outbound data loss.
Web Security Gateway Criteria
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Customers That Trust Websense
Finance Healthcare – Insurance Government
EducationRetailManufacturing / Business
TransportationCommunicationsConstruction / Utilities
Analysts Recognise Websense
2010 Content-Aware Data Loss Prevention MQ:Leaders QuadrantSecure Web Gateway: 2009 Worldwide Market Share Leader
2010 Secure Web Gateway MQ: Leaders Quadrant
Web Security:2009 Worldwide Market Share Leader
Content Security Suites Wave, Q2 2009: Sole Leader
Web Filtering Wave, Q2 2009: Recognized Leader
Email Filtering Wave, Q2 2009: Recognized Leader
Data Leak Prevention Suites Wave, Q4 2010: Recognized Leader
2009 North American Content Management Product Innovation of the Year Award2009 Global Content Filtering Products Market Leadership Award
Content Filtering Competitive Landscape, 2008: THE Market Leader
Content Filtering:2008 Market Share Leader
2010 Corporate Web Security Market Quadrant: Recognized LeaderCorporate Web Security:2009 Install Base & Revenue Market Share Leader
Q&A
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