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92 3Google'sEMDAlgoUpdateEarlyDataSeptember29th,2012PostedbyDr.PeterJ.MeyerstoMozNews
Recently,IwroteaboutchangeswevebeentrackinginhowGoogletreatsExactMatchDomains(EMDs).Yesterday(Friday,9/28),MaCustweetedthefollowingmessage:
Itwasiniallyunclearwhatupcomingmeantandwhetherthechangewasinprogressorwouldrolloutlaterintheweekend.Mawentontosaythatthechangeaects0.6%ofEnglishUSqueriestoanoceabledegree,butdidntpindownthemeline.Thismorning,ournewMozCast"TopView"metricsshowedthefollowing:
Wemeasureda24hourdropinEMDinfluencefrom3.58%to3.21%.Thisrepresentsadayoverdaychangeof10.3%.Whilethegraphonlyshowsthe30dayview,thisalsomarksthelowestmeasurementofEMDinfluenceonrecordsincewestartedcollecngdatainearlyApril.
So,WhoGotHit?Acrossourdatasetof1000SERPs,41EMDsfelloutoftheTop10(5newEMDsentered,sothenetchangewas36domains).Pleasenotethatwecantprovethatadomainlostrankingduetothealgorithmchangewecanonlymeasurewhatfellout.Hereare5examplesofdomainsthatlostrankingasofthismorning(9/29)allhadpreviouslyrankedforatleastthepast7days:
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Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
1 of 61 08/16/14 04:37 AM
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www.bmicalculatormale.com(#4)www.charterschools.org(#7)playscrabble.net(#3)www.purses.org(#3)www.teethwhitening.com(#4)
TheparenthecalvalueshowstheEMDsrankingon9/28(thedaybeforethedrop).Again,allweknowisthatthesedomainsfelloutoftherankingsfortheirexactmatchphrasesasofthismorningImnotmakinganystatementsaboutthequalityofthedomainsasawhole.Asyoucansee,theaecteddomainscoverarangeofphraselengthandTLDs(including.coms).
Theresnoclearpaerninthesizeofthedropsomefelloutofthetop100enrely,whileothersslippedacoupleofpages.Forexample,www.charterschools.orgfellfrom#7to#23,whereasplayscrabble.netdroppedfrom#3down18pagesto#183.
WhatAboutThe#1s?Youmayhavenocedthatnoneofmyexampledomainswerepreviouslyrankedinthe#1spot.Acrossthe41EMDsthatdroppedoutofthetop10inourdata,noneofthemranked#1thepreviousday.Threedomainsheldthe#2spotpriortotheirfall,includingwww.mariogamesonline.net,whichisnolongerinthetop100.Itsinteresngtonotethat,ofthe41EMDsaected,5ofthemhadgamesintheirdomainname,butthiscouldjustbeafluke(orasignofanindustrywithtoomanylowvaluesites).
WhatsThePaern?Itsnotmygoaltocallthesesitesoutsomemayhavedroppedinrankingduetofactorsthathadnothingtodowiththisalgorithmupdate(andwereonlycoincidentallyEMDs).Forexample,www.charterschools.orgappearstobealegimatesiterepresenngaprofessionalorganizaon:theMichiganAssociaonofPublicSchoolAcademies(MAPSA).Atfirstglance,itappearsthattheironlycrimemaybechoosingakeywordfocuseddomainovertheirownbrand.Thesitedoesntreallytargetthephrasecharterschoolsparcularlystronglyandisedtoonestate.Itsnotabadsite,butonecanarguewhetheritdeservestorankinthetop10foracompevekeywordsimplybecauseofitsdomainname.
Othersitesinthemixdoappeartoexhibitmoretradionallowqualitysignalsaggressivekeywordusage,lowauthority,spammylinkbuilding,etc.andseemtohavebeenrankingsolelybyvirtueoftheirEMDs.Theresnooneclearsignalinplay,thoughatthispoint,wehavetoassumethatGoogleisweighingmulplefactors.Again,itisinteresngtonotethatnoEMDspreviouslyat#1wereaected,butourdatasetissllrelavelysmall.
Ifyouhavespecificquesonsaboutthedata,pleasefeelfreetoaskinthecomments,andIlldomybesttofollowup.Thesepaernsaresurprisinglycomplex,andIwantedtodiginforaquickfirstlookwhilethedatawassllfresh.
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2yearsagoRenHansen
ThanksfortheclarificaonofEMDalgo.update.ThatwilldealabitwiththeconstantissueofhavingEMDasaimportantrankingfactor.
Reply 2 0
NoplansatthismeOursite(s)arealreadyusingHTTYes,we'reworkingonit
Vote
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
2 of 61 08/16/14 04:37 AM
2yearsagoAndrewBorman
Tomymind"EMDfactor"issllimportant,butyouhavetouseitcarefullyandhardcombiningwithotherqualityandgoodsignals...
Reply 4 1
2yearsagoeyepaq
Theones(ormostofthem)thatusedtotakealotofadvantagesfromtheuseofEMDgotdevaluatedbutnotpenalized.IfyoustartanewEMDdomainrightnowyouwillbeonthesamelinewitheveryothernewdomain(ifallotherthingsareequal)noadvantagefromtheuseofEMD.Thisdosen'tmeananyoneshouldstayawayfromusingEMDitcouldbesllokforCTRandsoonitjustthatitwon'tmaer(atleastnotthatmuch)asarankingsignal.Justmyopinion.
Reply 3 1
2yearsagoCareerHelp
Idisagree.Allotherthingsbeingequal...I'dtaketheEMD.
Reply 3 0
2yearsagoRobertFisher
IagreeCareerHelp.NotthatI'dhaveanEMDjustbecauseIthinkitishuge,butIdon'tseewhereallthevaluewaswipedoutonit.Ithinkwhencombinedwithothersignals,Googlehasmadeamodthatlowerssomeabit.
Reply 1 0
ayearago352inc
Youwoulddisagree,"CareerHelp."
Reply 1 0
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
3 of 61 08/16/14 04:37 AM
2yearsagoChrisGreen
CoulditperhapsbethatanyrankingbenefitgainedbytheEMDmightbelessoned,orlostaltogether?Ifsothiswouldexplainwhysomedropswereonlysmall(EMDvaluedropped,butotherrankingfactorssllinplace),andothersmuchmoresubstanal(EMDwastheonly"good"factor).Iknowwithsuchasmalldatasetmakinganyjudgementsisgoingtobetough,andavoidingthetendenciesofdrawinglinkswheretherearenoneiseasiersaidthandone,buthaveyounocedanymorecorrelaonswiththeSERPmovements?Youdon'thavetonamenames,I'mjustcurious.
Reply 2 0
2yearsagoDr.PeterJ.Meyers
With41EMDsinaectedinthedataset,it'shardtodrawanystrongconclusionsbeyondtheoveralldrop.You'reabsolutelycorrectthiscouldbeapenaltyforsitesusingEMDsbadly,oritcouldsimplybeadevaluaonbasedonGoogleloweringthe"volume"ofEMDsasarankingsignal.Isuspectit'smorealongthelinesoftheformeratargetedhitforsiteswithotherpoorsignals,butIcan'tprovethatatthispoint.
Reply 5 0
2yearsagoChrisGreen
ThanksfortheclarificaonDrP,IguessitmakessensethattheEMDwouldbeconsideredinconjunconwithotheroveropmisaonpenales.
Reply 1 0
2yearsago
DrPeteedited2yearsago
HighPosion
Lookingatalargerdatasample(5,000nonbrandedterms),itseemsliketheshisforEMDsandPMDsarequitepronounced,eventhoughtheoriginalSERPfluxchartsdon'tshowalotofmovement.Formoreinfocopy+pastethefollowing:
www.highposion.com/blog/googlesemdupdatethenumbers/
WhilstthePandasmokescreeneectmakesithardtoseeexactlythecorrelaonbetweenthedrops,itissllcertainlyclear,evenacrossalargerdataset.
Reply 2 0
2yearsagoDr.PeterJ.Meyers
Reallyinteresngdata,BenTwieriscurrentlydown,butI'llsharethatASAP.Thanksforthefollowup!
Reply 1 0
2yearsagoArnoldMa
Thanksfortheupdate!EMDshavebeendecliningforawhilenow,butthissubjectsllcomesupeveryyear...Personallydon't
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
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arnoldmaedited2yearsago
mindseeingthemlosemoreimportance.
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2yearsagoJusnLewis
Greatshare!Iactuallydidmyownresearchintothiswithmyowndomainsandhaven'tseenthathugeofanimpactotherthanincreasinginrankings.However,clientsofminethathaven'tbeentouchingtheirwebsites(withEMD's)didseeissuesaertheupdate.Itotallyagreewiththisandthinkit'sagreatupdateonGoogle'spart.
Reply 1 0
2yearsagoJusnLewis
AlsoInocedthatoneofmysiteshadadramacincreaseinrankings(relatedtogaming).Idon'tknowifthat'sbecausetherewerealotofjunksiteslisted?ButIcantellyouthatI'mgengmoretracthannormalfromGoogle.
Reply 2 0
2yearsagoDr.PeterJ.Meyers
Foreveryloser,there'soneormorewinnersifabunchofsitesfellinthegamingspacebecausetheindustryleanstoohardonEMDs,thenIwouldn'tbesurprisedifsomeothersitessawbigwins.Wetypicallyonlyseealgoupdatesintermsofthedownside,buttherearealwayswinnersandlosers.
Reply 3 0
2yearsagoJusnLewis
YeaItrynottolookatthenegaves.ButIdon'trelysomuchonthesearchengines.I'mmoreintosocialconnecons,markeng,networking,etc.HoweverSEOissomethingIputeortintoanditdoespayo.IguessIprefer#RCS.
Reply 2 1
2yearsagoJamesHussey
IhaveabittoomanyabandonedEMDsinmyprofilepersonally,nowscaredtocheckrankings.WhydoesGooglewaitunlthegolden4thquarterforthesegamechangingshis?SMH
Reply 1 0
2yearsagoJusnLewis
Ha,gamechanging:DYoumenonedmyniche.AndI'dsaytheylikemessingwithusaroundChristmas.Itmakessensereally.Theywant
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
5 of 61 08/16/14 04:37 AM
theREALcompaniesouttheretodowellandtheleechesthattrytotrickthemtofallothechartsandgiveup.
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2yearsagoMatBenne
Ilovetheperspecvemozcastdatagivesus(parcularlywiththebenefitofDrP'sanalysis).Idothoughalwaysfindmyselfwishingthatthedatasetswerelarger.Thisisreallyinteresng,but41domainsin1000serpsissmall.PersonallyIamhopingthatRandmightdippedintothemozcoersandbeefupMozcastbeforetoolong.
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2yearsagoDr.PeterJ.Meyers
We'reacvelypursuinganexpansion.It'snotprimarilyamoneyissuerightnowmygoalhasalwaysbeentouseacarefullycontrolledkeywordsamplethat'smeasuredprecisely.There'salotofnoiseinrankingdata,andwewanttominimizeit.WehavemuchmoredataavailableviaMozScape,butitdoesn'tmeettheparametersIsetaswewerebuildingMozCast.So,we'reworkingtobuilda10Ksetthat'ssllfairlyrepresentave,controlled,andcrawledinaprecisemanner.It'sdoable,butit'sgoingtotakesomeme.
Reply 5 0
2yearsagoMatBenne
Thatsoundsgood.Shouldkeepyoubusyforawhileaswellbythesoundsofit.
Reply 1 0
2yearsago
KeriMorgretedited2yearsago
SteveEason
MysitewashitandI'malilemied.I'mworkinghardoncreanghighqualitycontent,lotsofitinfact,andI'mnotbuildinganybadlinkswhatsoever.Iwasrankingfor#36inthelastfewdays,mainlybecauseI'mcompengwithmyTwier,FacebookandGoogle+accounts.Soifyouwantacasestudyorexample,mineisagoodone.Mostofmylinkbuildinghasbeendoneonlywithsocialmediaandafewblogcommentsonrelatedblogs.TheonlythingIcanguessisthatIdon'thavealotoflinksatall,howevermysiteisonlyamonthold.Anyway,youcanseethesitehere:www.ingeniousinternencome.com
[hyperlinkremoved]
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2yearsagoJamesHussey
Sinceit'ssonew,hardtosay:somemesafreshsitegetsrankinghighlydueto"QueryDeservesFreshness,"butifyou'rebuildingsocialandblogcommentlinks,Ithinkthat'smoreyouranswer.Blogcommenngshouldn'tbeamainstayofyourlinkingeorts.Sociallinksdon'tnecessarilyweighinwhenitcomestorankinghighlysoineect,itsoundslikeyoudon'thaveastrongenoughlinkingprofileandtoboot,GoogledemotedtheEMDbenefit.
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
6 of 61 08/16/14 04:37 AM
Timetolinkbuild.
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2yearsagoSteveEason
Wellitwassortofatesttoseehowthingsturnedoutwithoutdoinganyactualbacklinking.Ididn'twanttokillthesitebydoingsomethingthatGooglewouldpenalizemelaterwith,soIthoughtI'dtrynotdoinganythingandjustpungoutgreatcontent.Guessit'sbacktothedrawingboard....slowly.
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2yearsagoDr.PeterJ.Meyers
I'veseenalotofsituaonswhereanewsitegotabitofagraceperiod,butthenrankingsdroppedaeramonthorso.Usually,itjustmeansthatGooglegavethesitethebenefitofadoubtatfirstandmayhavecountedthingsliketheEMDmorestrongly,butthenreevaluatedbasedontheauthority(linkprofile),etc.Oddsare,yourlinks,content,andsocialprofilesaresllcounnginyourfavoryou'vejustgottoshowthemposivemomentum.
Reply 4 0
2yearsagoSteveEason
That'sagreatpointandI'llkeepworkingtoprovemyselftoGoogle.I'mgengdecenttracfromothersources,butIwouldliketostartseeingresultsinGoogleaswell.Iendedupwithover1000visitorsinSeptember.IalsoplanonposngalotmoreinthemonthofOctober,sohopefullyGooglewillrespondinkind.Thanksfortheinfoaboutthechanges.
Reply 1 0
2yearsagoMarkHodson
surelynobodyissearchingfor[ingeniousinternetincome]?Sothisisn'tstrictlyspeakinganEMD,it'sjustabrandnamesearchforanewdomain
Reply 3 0
2yearsagoFedericoCaramella
Lovingthisnew...SEOisnotaboutwhobuyfirstadomain.ThumbsupforGooglethisme.
Reply 2 3
2yearsagoJamesHussey
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
7 of 61 08/16/14 04:37 AM
I'vebeensayingthisforawhilenowtogobrandedvs.EMD...butupunlrecently,GooglehasbeengivinganunfairboosttotheEMDs.Itwouldbeinteresngifwecouldgetadeeperanalysisintothequalityofthecontent&linksofthesitesaected,hopefullySEOMozhasthemovaontodoso:wouldbenicetoseeifthereareotherdiscerniblefactorsatplayhere.
Reply 2 0
2yearsagoDaveBuesing
Iwasjusttellingafriendlookingtolaunchastartupnottoworrytoomuchaboutsnatchingupalltheperfectkeywordrichdomains,andtofocusmoreonlogical/UXfriendlybranding.WroteupabeautyofanFBmessage,too,rightbeforeIsawthis.Messagebecame:"Uh..justreadthis."Greatinsighthere,thanksfortheupdate!Curioustoseehowitconnuestoplayout.
Reply 2 1
2yearsagoJusnLewis
Likeaboss.That'samozzerforya:D
Reply 2 0
2yearsagoJasonGilbert
IhaveseveraloldEMDsintheinsuranceniche.WentfromTop5to100.Eek!Boutmethough....;)
Reply 1 0
2yearsagoLindaBuquet
ThanksPete!Goodinfo!
IsanyoneseeingthisupdateaectLOCALrankingverymuch?
I'msllseeing"city+keyphrase"domainsranking#1BUTtheyaregoodsitesthatlikelydeservetorank.AnditsoundslikethisalgotweakistargetedtowardlowendEMDsthatdon'thavemuchgoingforthembutspammycontent.
SoisanyoneseeinganydirectimpactonlocalEMDswithcityinthem?
Reply 2 0
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
8 of 61 08/16/14 04:37 AM
2yearsagoeniserdal
YesIhavecity+keywordsite,EMDsandbadlyhurtfromthisalgo,Thereissomethingwrong,Itis#1allreadybuthaventgotusersfromUS,thereis%80traclost.
Reply 1 0
2yearsagopdoey
Hi,justliketojoininthisthreadandsaythatalotofmylocalhouseremovalssiteshavedroppedfrompageonefrom30/Sept.Ithoughtthatthoughtheyweresmallsites(notveryprey!),theyhadgoodrelevantcontentthatuserswouldappreciateandwereprovidinglotsofleads.TheEMD'Ssuchaswww.cheapremovalsoldham.co.uk,salford,buryetc.havealldroppedbackseveralpagesforsearchtermssuchas:removalsoldham,removalssalfordetc.ThesearesitesthatIbuiltlastyearandgotthemrankingtotopspotsgoogle1stpageandrentedouttoclients.Ihadinterlinkedthesesitesandadmiedlyusedalotofexactmatchanchorinternallinkingwhichupunl30/Sept.hadworkedwell.Justwonderinghowtorecoverfromthisnowandkeepmyclientshappy!Mymoregenericdomainwww.removalsmanandvan.co.ukhomepagestarteddroppingafewpagesinGoogleaerPenguin,thoughsubpagesopmisedforlocaltownsi.eremovalsmanandvan.co.uk/removalsrochdalebolton,bury,salfordetcremainedattopof1stpage'supto30/Sept.buthavesincevanished!Anyadvicewouldbeverymuchappreciated.Alsoifanyknowledgeablepersonmightliketoadviseonaremedy,IcouldstarttoimplementandpostresultshereorisittooearlyandIshouldwaitandseeiftheybouncebackinawhile?
Reply 1 0
2yearsagoBoVibe
yes,mine'sasitewithoriginalcontent,butacity+keyworddomain,andwashitbad.Thereareno"spamindicaters"inthe(.com)domain,noslashesoradjecves.Therearenodubiouslinkbuildingatworkeither.
Reply 1 0
2yearsagonamebutler
Itookaquicklookattheplayscrabble.netbacklinkprofile.Mostlyforumlinksintotallyunrelatedforums(plascsurgeryspot.com/).Theresiteonlyhas8pagesindexed.Theyshouldnothavebeenrankingnumberthreewhenyou'relookingfor"natural"linkbuildingstrategy.
Reply 1 0
2yearsagoSamMoreton
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
9 of 61 08/16/14 04:37 AM
I'dliketothankGoogleforslappingtheonlysiteIhaveleactuallyearningmeanincome.Iput12+hoursadayintocreanggoodcontentandbuildinghighauthoritybacklinksetc.It'sacompletelylegimatewhitehatsitewithaSEOMozdomainauthorityhigherthanmostofitscompeonandjustbecauseit'sanEMDitgotmovedfrom#3topage100+.Timeforanewcareer.
Reply 2 0
2yearsagoClickConsult
Atleastyouhaveyourmoviecareer.
Reply 11 1
Pro
2yearsagoShaMenz
WooHoo!
SoarmingtocheckrankingsandfindthatthethreeexactmatchdomainsIhaveworkedonoverthepastcoupleofyearshavemovedUPtoposions#1and#2withthisalgochange.Oneactuallymovedfrom#13to#1,nolongeroutrankedbysiteswithvirtuallynocontentandthousandsofspammylinks.
TenuousasitistodrawanyrealconclusionfromtheSERPs,I'mgoingtospendtherestoftheweekendbelievingthisisanacknowledgementthatthecontentIdevelopedisactuallynottoobad.
Willbereallynicetoseethoseclientsfinallygengsomebenefitfromtheircommitmenttobuildingsomethinggoodandhelpful.
:)
Sha
Reply 3 0
2yearsagoSu27
ItseemstomethatnotonlyEMDsiteswerehit.IhaveanotEMDsitefallingfromfirstpagemorethan10pages.Lookslikealotofcollateraldamagewiththisupdate.
Shouldweexpectsomealgorithmtweaksinthenextfewdays?
Reply 1 0
2yearsagoseama
I'mnotseeinganyevidenceofthisintheUKyet.However,Isuspectit'stooearlyfornonUSrollouts.Thanksfortheearlyinfo.Forownersofgoodquality(onpageandopage)EMDs,it'shardtoknowwhattodo.Iftheyhavebuilt100%pure(whitehat)sitesbuthappentohavechosenanEMD,whatshouldtheydo?Isitacaseofchooseanewdomainand301theEMDsite?
Reply 1 0
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
10 of 61 08/16/14 04:37 AM
2yearsagoMarkHodson
Googlesaysit'sonlyUSEnglishrightnowsowecanexpectittohittheUKshortly,Iimagine.Theold"301toanewdomain"tricksllseemstowork.Fornow.
Reply 1 1
2yearsagoAtdhe
OneofmysiteinAlbanian,washiedtoo.
Reply 1 0
2yearsagoKrisyanLukanov
HmmsoYouaresayingthatwhenyou301redirectedyourpenalisedsitetootherdomainitgetitsrankingsback?
Reply 1 0
2yearsagoRajeeshNair
IamnotgengthepointinherewhatGoogleistryingtodo..ImeanIamnotagainsttheirdecisionofsackingEMDsitesbuttherearemanypopularblogsouttherelikeBloggingTips.com,SearchEngineGuide.com,DailySEOTips.cometc.thatIfolloweverydayandeachoneofthemandmanymorefallintothelistofEMDsiteslistinoneway.NowisGooglegoingtosackthemaswell?AndIbelievethisnewalgochangehasn'tbeenrolledoutbecozifitwasthenalotofhueandcrywouldbeheardintheinternetindustry..
Reply 1 0
2yearsagoDr.PeterJ.Meyers
Thisisdefinitelytargetedit'snothingEMDsacrosstheboard.They'relookingatacombinaonofsignals,I'm98%sure.ToomanybrandsuseEMDs,andthat'salwaysbeenthechallengeforGoogle.EMDsaren'tinherentlybadEMDabuseisbad.
Reply 3 0
2yearsagocolegiofe
IhavefoundthatareaecteddomainswiththekeywordEMDpictures.Ithinkthatifyouhavetwokeywordsunaected
Reply 1 0
2yearsagoFahadShahnawaz
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
11 of 61 08/16/14 04:37 AM
Butwhenisearchedforkeyword"dubaideals"ongoogle.aeifoundthesamestats,thesitethatwasrankingon#1urlasdubaideals.aeremainsameaerEMD
Reply 2 0
2yearsagoCurlykale
Quitehappyaboutthisone,Ireallydontlikeoverlaymatchedkeywordsinadomain,wouldmuchratherseethebrandnameandapropermetadescripon.AlthoughIvenotseentoomanyresultshurtinmyfirstquickspinaroundtheserps
Reply 1 0
2yearsago
DrPeteedited2yearsago
eniserdal
Howcanyousaythatalgoeects0.6%?Andlotsofpeoplegavebillionsof$fordomainqualityEMD,Ifyouremovethisalgowhydoyouallowdevelopingthismarket?IhavelotsofwebsitesEMDandaer28ththereismorethan%80straclost.Howcanyousaythattheyarelowquality"exactmatch"?Thesesitesarewithuniquecontents,old,andlotsofbacklinkedsites.
Isthereanyideaforthesewebsitesowners?
Iamgoingtogiveyousomemoredata,
Myemd'ssiteswhichisonrank#1isin170snow.inthesedatatheyincludespicturesindomainnamealsokeywordtargetisxxxpictures,theyaremorethan5yearsold.
Isthereanyideaforfixingthis,?
Reply 2 0
2yearsago
DrPeteedited2yearsago
Dr.PeterJ.Meyers
The0.6%isGoogle'snumber,notmine.Wedon'tevenknowifthatmeans0.6%ofuniquequeries,queryvolume,etc.
I'malsonotsuggesngthateverysitehitislowqualitywithanyalgorithmicchange,thereisalmostalwayscollateraldamage.I'llbehonest,thoughifyoudroppedfrom#1tothe170s,youneedtotakeagood,hardlookatwhatyou'redoing.Googleisalmostdefinitelyseeingsomequalityissuesatplay.
IfGooglereallyjustloweredthevolume,sotospeak,there'snotmuchyoucando,I'msorrytosay.If,however,thisisacombinaonofthemlookingatEMDsplusotherqualityfactors,youmaybeabletogetyourEMDbackintogoodgracesbycleaningupyourkeywordtargeng,linkprofile,etc.Atthispoint,though,it'stooearlytotell.
Reply 2 0
2yearsagoInternetJames
Thisisexactlywhathappenedtomeacrossmynetwork...garagedoorrepairorangecountydotcomandmanymoreEMD'sformajormetroslikelosangeles...thismakesnosence...5yearsofrankingwith6
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
12 of 61 08/16/14 04:37 AM
majorsitesand"poof"gone...pleaseadvise...ifyoucansolvethis...P.S.Dontsayrebuildthenetworkasonedomain...itdoesntwork...pos#1to#192over6sites..WTFMaCus...Burninhellliar...
Reply 1 0
2yearsagoDr.PeterJ.Meyers
Ihatetotellyou,butIdon'tthinkthere'sa"soluon"inmostofthesecases.Googlehasreallybeencrackingdownongeotargengviakeywordoverthepastcoupleofyears,andIsuspectthatgeodomainslikethisaren'tgoingtorecoveranymesoon.You'regoingtoneedtogetgeospecificcontentinplayandbuildeachpropertywherepossible.Youmayneedtoconsolidate.Thatdoesn'tnecessarilymeancollapseintoonedomain,butitmaymeansheddingyourleastproducvedomainsandfocusingonafewmajormarkets.
Reply 1 0
Pro
2yearsagoMarkHodson
Nicereport,thanksPete.Noneoftheexamplesyoupulledcontainedhyphenswhichwe'vealwaysassociatedwithlowqualityEMDs.Didanyoftheothersiteshitcontainthem?
Reply 1 0
2yearsagoDr.PeterJ.Meyers
ForourEMDdata,weonlyincludekeywordphrase.tld(anyTLD)hyphenateddomainsgetputinthePMDbucket.PMDsdidtakeabitofahitintheMozCastdata,too,butIhaven'tpulledouthyphenateddomainsspecifically.Fortheonedaychange,Isuspectthedatasetwouldbetoosmalltotellusmuch.
Reply 1 0
2yearsagoMarkHodson
thanks,Pete.Anotherqueson:doyouthinkit'spossibleforGoogletoturndownthedialonEMDswithoutturningdownthedialontheimportanceofkeywordsinanchortext?
Asyouknow,oneofthebigwinsofEMDshasalwaysbeenthatanchortextdoesn'tneedtobemanipulatednaturallinkingtendstoputthekeywordsrightthereintheanchortext.
Assumingthereisnomanualinputhere,andit'sallanalgotweak,IwonderhowGoogleismanagingtoisolatethelowqualitysignalsincertainEMDs.WhatifabigtrustedbrandweretobuildanewsitewithaEMD?Itmighthaveveryfewinboundlinksandotherqualitysignals,butGooglewouldn'twanttopenaliseit.
Reply 2 0
2yearsagoChrisGreen
GoodquesonMark,IhaveacoupleofPMDswhichI'musingbrandedkeywordanchorsforlinkbuildingatthemomentIwonderhowthebigGisdierenangbetweenBrandedkeywordsandexactmatchInthisinstance.
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
13 of 61 08/16/14 04:37 AM
Reply 1 0
2yearsagoAtdhe
SomeofmyEMDminisites(510pages)droppedtracfromgoogle,butalsoabigsite(500+qualityanduniquepages)washiedhard,siteisntinenglishIdontknowwhatheymeanwith"lowquality",buttherewillbeanychanceatleast1%torecoverranksforthesesies?
Reply 1 0
Pro
2yearsago
DrPeteedited2yearsago
jaz123
ihaveaninsurancebasedsitethatimworkingonandsofarithasheldup,itsinaverycompevearenaforahighleycompetvekeyword,imjustwonderingifyouhaveadomainwww.gamesonline.combutyourcompanynameishmvwouldthishavesomesortofnegaveimpactasoposedtowww.gamesonline.comwithacompanynamegamesonline.
Reply 1 0
2yearsago
mj88edited2yearsago
mj88
Personally,Idon'tseeEMDassomethingbad.Itgivesyouanoverallideaofwhatthesiteisallabout.GoogleshouldnotfocusonpenalizingsiteswithEMD.
IhaveoneEMDsitewhichhasgoodcontentandnaturalbacklinks.Itisnotevenathinsite.Ithasapproximately30,000wordscontentandisgrowing.IthassurvivedfromthepreviousPandaandPenguinupdates.However,thesitewashitbadlyduringthisGoogleEMDalgoupdate.
Hence,myquesonisshouldwesllworkonsitesthataregenghitorthosesitesareociallydead?
Manythanks.
Reply 5 0
2yearsagoChadGingrich
TheymaysllbetweakingthealgobutitseemsoneofmyEMDmicrositeswasunaectedwhileabrandeddomainhasbeen.We'llhavetosortthroughmoredatatoseewhatexactlywasthetriggeringfactor.
WhileEMDisn'tbadit'sunfortunatelywhatmostspammersareusingthesedayssoI'msureGooglehasnocedthisandistryingtocombatit.
It'shardtotellaer1daybutIwouldstaythecourseandjustkeepdoingwhatyou'redoingwithqualitycontent.
Reply 2 0
2yearsagoDr.PeterJ.Meyers
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
14 of 61 08/16/14 04:37 AM
DrPeteedited2yearsago
Firsto,letmesaythatit'stooearlytotell.Myhunch,though,isthatthisisn'ta"penalty"intheclassicalsense.Irealizethat'slilecomforttothosewhohavelostrankingandtrac,butwhatImeanisthatIdon'tthinkyourenresitehasbeensomehowblacklisted.You'vesimplylosttheadvantageofyourEMDandtheweakerthesiteonotherrankingfactors,thebiggertheloss.
However,allotherfactorsyourlinkprofile,yoursocialmenons,youronpagesignals,etc.aresllaliveandwell.Thisisn'tsomekindofinescapableaconit'sGoogleturningthevolumeknobdownononefactor(albeitselecvely).So,yoursitehaseverycapacitytodowellinthefuture,butyou'vegottobringother,strongerrankingfactorsintoplay.
Tobefair,though,that'sjustspeculaonfrommylimitedlookatthedataandgeneralsenseofGoogleandtheirbroaderphilosophy.
Reply 3 1
2yearsagoMichaelCorder
Whataboutcolateraldamage?Mypersonalblogwithnoads,and100%myowncontent,hascompletelybeenerasedfromtheSERPS(Includingallofmyphotos)overnightwhenitwasrankingwellforafew(someobscure,butimportanttome)things.AsfarasIcantell,mytransgressionisthedomainisMYNAME.Ithadbeen#1formynameforaboutoneyear,nowitisnowheretobefound(andIamlookingforajobgreathelp).
IhavesubmiedareconsideraonHa.
Reply 1 0
Pro
2yearsagoClickConsult
Pete,isitjust"keywordkeyword.tld"thatyourdatacountasanEMDor"keywordkeyword.tld"too?Ifso,knowofanyimpactonthelaer?
Reply 1 0
2yearsagoDr.PeterJ.Meyers
Yes,just"true"exactmatch.OurPMDInfluencemetriclooksathyphenateddomainsandloosermatch.Thatnumberdropped,too,althoughit'shardtosayhowmanyofthosewerehyphenateddomains.Isuspectthedatasetwouldbetoosmalltobemeaningful.
Reply 1 0
2yearsagoClickConsult
HmmbutthePMDblurbonMozcastsays"...excludesEMDs(e.g.buywidgets.com,webuywidgets.net,buywidgets.store.com)",whichisconfusing.
Reply 1 0
2yearsagoDr.PeterJ.Meyers
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
15 of 61 08/16/14 04:37 AM
Ah,you'reright,thanksthatsentenceispoorlyconstructed.The"e.g."areactuallyexamplesofPMDdomainswematchthosebutthensubtractoutEMDsforthe"PMDInfluence"metric.I'llupdatethedescripon.
Reply 2 0
2yearsago
shawdyedited2yearsago
shawdy
Aerwonderingweremysitewenttheotherdayicameacrossyourthread.Mysiteisntaemdsite,itis/was!aclassifiedssiteranking#2foratopsearchtermbutonlyhad1ofthosewordswithinthedomainname.Ithadgoodcontent,wellasmuchasyoucanpossiblygetfromclassifiedadvertsanyway.
Mysitehadnoads(adsenseorother)andnopayedlinksofanykind
Sothanksgoogle7yearsofhardworkandinvestmenttogetwereitwasandyoudetroyedmybabyovernight..
Fortherecordmydomaincontainednohyphens
Aboutmegooglehadsomerealcompetorsithinkandknockthemotheirhighhorse.
Ithinkallgoogleisaerismorewebmasterstopayforadwords..
Reply 1 0
2yearsagoSamMoreton
Ifithadpartofthekeywordinthedomain,that'saPMDandifyoulookatthemozcastmetrics,PMD'sarebeinghitjustlikeEMD's
Reply 1 0
2yearsagoStefanieLopez
Mygodmysitewashit..60%downfall...Mysiteisnotaexactmatchdomainbutitwashit..mysiteisbranding..thisisworst..veryconfusing..
Reply 1 0
2yearsagoChrisLondon
LikeRepEn,nocedamassivedropintracoverthepastcoupleofdays.Mybusinesssite,PixelProduconsInc.,hasbeenatthetopofSERPSforawiderangeofdesignrelatedtermsforseveralyears.Nowshowingupseveralpagesdeepfortermslikewebsitedesigncompanies(company).I'mhopingthisisjustatemporaryshi.
Reply 1 0
2yearsagotouch_ravi4u
Hello
Thanksforsharingthisusefulinformaon.
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
16 of 61 08/16/14 04:37 AM
Ihavesomequesonregardingthesameissuesonmysite.
Ilostmyrankingofallkeywordofmywebsite;nowmyallkeywordsareoutof100.
ItstruethatIhaveEMD,butIhavetakenthisdomainin1999sinceIamrankingwellandIhave3PRforhomepage,and2PRforallinnerpages.MysiteisgoodqualitysitewhereIhavefollowedalltheGooglewebmasterguidelines;butnowIdroppedmyranking.
Butwhysomewebsitearesllrankingwell(theyallareEMDbased)eventheyhavelowpagerankascomparisontomywebsite.
Myfinalquesonisthat
WhythosewebsitearesllrankingwhichhaveEMD?EventheyarelowPRaswell.
WhyIlostmyrankingonly?
HowcanIgetbackmyrankingbackinGoogleaerthisEMDupdate?
Isthisupdate(EMD)willaectmywebsitePRs?
WhatshouldIdotogetmyrankingsameasprevious?
Thanks&Regards
Ravi
Reply 1 0
2yearsagoDr.PeterJ.Meyers
Unfortunately,it'sreallyhardtoaddressthatwithoutsitespecifics.I'dencourageyoutopostinQ&Ahereonthesite(eitherpublicorprivate,ifyouwanttoprovidesitedetails).It'shardtospeakingeneralies.It'senrelypossiblethatyoursiteranintoothertrouble,andthereareupdatealltheme.Inotherwords,justbecauseasitelostrankingbetweenFridayandSaturdaydoesn'tmeanthatitwastheEMDalgorithmupdate.
Reply 1 0
2yearsago
helloworldedited2yearsago
helloworld
oneofmysitehasbeenaectedaswell,althoughit'snottheEXACTmatchdomain.it'sadd"s"tothemajorrankedphrase.itwasranked#2,nowgoneaway..
Idon'tthinkthesiteissopoor,it'saeCommercesitethatpeoplecouldbuy..However,thebadapplicaon/systemmadethesitehasduplicaonpages(causedbysubdomainsdeployment).
Reply 1 0
2yearsagoShaikhZafar
Sllonly1daysworthofdatabutseemssomenichesiteshavejustbeenwipedoutandreplacedwithkeywordstuedwebsites,automatedgeneratedcontentandaggregatorswhichisnotreallythebestquality.TheEMDupdatehascertainlypushedfartooheavilyintojustcullingdomainsfromtheresults.Thechurnandburnwebsiteslostbutsodidalotofstrongandveryrelevantnichesites!
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
17 of 61 08/16/14 04:37 AM
Thanks,
ShaikhZafar
Reply 1 0
2yearsagoaddz123
ThisupdatehasbeenevenmoreaggressivecausedmorecollateraldamagethenPenguin.IhaveNOIDEAwhathasmovatedGoogleandCustodothis.I'veneverwishbadthingsonCus(becausemostofwhathedidwasjusfied)butthishascausedtoomuchfalloutformetothinkheevendeserveshisjob.Ireallyhopekarmahitshimback.
I'vegotacoupleofveryhighqualitysites,includingStudentMoney.co.uk,whichisamoneyadvicesiteforstudents.Iwasdevelopingitinawhitehatway,hopingthatproducinghundredsofpagesofextremelyvaluablecontentwouldhelpme.Ichosethedomainforbrandpurposesonly.Aertheupdate,thesitehasbeencompletelypenalised.Itonlyhasaround10naturallinkstothedomainanyway,whichisn'tevenchasingaterm(noonesearchesstudentmoney).IfI'dbuiltthesamesiteonanonEMDdomainthenitwouldbeabsolutelyfine.Thecontentisgreat,myusermetricsshow2+minutesonsite.SohowamImeanttogoforward,believingthe"whitehatmodel"works,whenI'mgengastraightpenaltyformychoiceofdomain?I'veseenanotherwhitehat,userfriendlysite(pregnancy.co.uk)getdestroyed,whichhasbuiltaverysuccessfulsocialmediacampaignandgets50brand.co.uktypeinsperday.Thisupdatehasnotfocusedonqualityatall.IhaveafewlowqualityEMDsitesthatIhaven'tupdatedinoverayearthataresllrankingno.1.Google'sbasicallyrealisedthatEMDdomainsareathreattotheSEOalgorithmandjustsmashedupthedomainindustrytoincreasePPC.Theyjustdon'tcareaboutthecollateraldamageofdestroyinghardworkingwebmasters.They'lltaketheextramoneyanydayjutfortheengineerstogettheirbonuses.PS.TheONLYexplanaonIcanimagine(consideringthisblatantlyisn'tbasedonquality)isthey'vedevelopedanalgoforarelaonshipbetweenthekeyworddomainandthenthefrequencyofthatkeywordonthepageandwhetheritlookslikeyou'vetriedtoopmiseyourselfforit.Ihaveothertheories(e.g.domainrenewalage,websiteageandlinks,websitetrustandoutgoinglinks)howeverI'vefoundanumberofexceponsineachcase.
Reply 5 2
2yearsago
DrPeteedited2yearsago
Dr.PeterJ.Meyers
I'mnotgoingtoclaimthatGooglemakesnomistakesthenatureofalgorithmicchangesisthattherearealwaysfalsealarms.However,ifyouonlyhadabout10naturallinks,IsuspectyoursitewasrankingalmostenrelybasedontheEMD.
Idon'tthinkthisisa"penalty"inthewayGoogleusuallymeansit.Ithinktheytargetedsitesthatwererankingsolelyondomainkeywordsandmayhavebeenweakonothermeasures.Yourcontenthelps,butittakesmorethancontent.Thegoodnews,whileIknowit'slimitedconsolaon,isthatifyoubuildupyourlinkprofile,socialmenons,etc.,Isuspectyoursitehaseveryopportunitytorankagain.You'velostanadvantage,butthesitehasn'tbeenblacklistedorpreventedfromrankingonothersignals(atleast,that'swhatIstronglysuspect).
Alsonotethatmorecontentisn'tnecessarilygood.Withaweaklinkprofile,hundredsofpagescouldactuallydiluteyourrankingability.There'sjustnotenoughlovetogoaround,sotospeak.Somemes,it'sbeertoreallytargetyourresources,getpeopletothose,andbuildsomethingsmallbuteecve.
Reply 2 0
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
18 of 61 08/16/14 04:37 AM
2yearsagoDerekJ
TheproblemisGooglecan'tdetermine"qualitycontent"onthebasisofthecontentalone.Insteadtheyhavetousealltheotherrankingfactorslikebacklinks,socialmetrics,etc.andthenmakeajudgementcallonwhethertheythinkthesiteishighquality.(e.g.well,ithasgoodbacklinksandseemstohavealotofsocialinteraconsoit'sprobablyagoodqualitysite).
WhenGoogletalksaboutqualitycontent,theydon'treallymeanqualitycontent.Whattheymean,is"Wewanttoseenaturallookingrankingfactorspoinngatyourwebsitebecausewecan'tactuallytellifthecontentonyourwebsiteisanygoodusinganalgorithm.WejusthavetoASSUMEitisifyouhavetherightrankingfactorsgoingforyou."
Theproblemwithnotbeingabletodeterminequalitybasedonthecontentaloneisthatyouendupwithalotof"falsereadings"thatgobothways.Why?Becauseallthosethingslikebacklinks,socialinteracon,etc.caneasilybemanipulated.
Soyoucanhaveatonofhighqualitycontent,butifGoogledoesn'tseebacklinksandsocialmetricspoinngatyoursite,thenitsays,"Thissitemustbecrap."PreysureMaCustalkedrecentlyaboutwanngtorewardqualitysitesthat"don'tdoanySEOatall",butthentheycomebackandpenalizeanEMDthatcouldhavequalitycontent,butnotenoughbacklinks,socialfactors,orotherthingspoinngatit.(Soyou'rekindofdamnedifyoudoanddamnedifyoudon't.)
Bythesametoken,youcanhaveatotaljunksitewithvirtuallynocontent,butthathasalltherightbacklinksandsocialfactorsandsoGooglethenASSUMESit'sa"highqualitysite"andletsitkeepitsrankings(e.g.ddrol.com).
Myquesonsisthis,"Ifarankingfactorcanbemanipulated,thenisitreallyagoodrankingfactoratall?"I'dsayno.
Reply 3 0
2yearsagoAndersVinther
DerekJ:"Ifarankingfactorcanbemanipulated,thenisitreallyagoodrankingfactoratall?"I'dsayno.
Isitevenpossibletofindonerankingfactorthatisimpossibletomanipulate?
Reply 1 0
2yearsagoDerekJ
Probablynot,butgoodqualitycontentisalothardertomanipulatethanbacklinks,socialfactors,etc.Ifyouhavegoodcontent,youhavegoodcontent.Ifyouhave1,000backlinks,thatdoesn'tmeanthat1,000peoplethoughtyourcontentwasgoodenoughthattheywantedtobacklinktoit.Nordoeshaving1,000likesorsocialsharesmeanthat1,000peopleactuallythoughtyourcontentwasgoodenoughtheywantedtoshareit.Inanidealworld,thosewouldbegreatindicators,butthosethingsaresupereasytomanipulate.
Ijustthinkit'simpossibleforanalgorithmto"read"throughapieceofcontentanddeterminethatit's"good,valuable,andofhighquality"sothe
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
19 of 61 08/16/14 04:37 AM
onlyoponistorelyonoutsidefactorsthatcanactas"indicators"ofquality.Thereisn'tagoodsoluon.That'sjustthewayitisandthewaySEOworks,butIalsothinkthatmeansactual"content"onapageprobablylosesouttootherfactors.
Italsocomesdowntowhat"quality"reallymeanswhichiscompletelyopentodebate.
Reply 1 0
2yearsagoaddz123
Thisisrubbish.Iwasn'tchasingthekeywords"studentmoney"nooneevensearchesforthat.IchosethedomainforBRANDpurposesonlyandallofmytracwasthroughlongtailsandwellresearched/wriencontent,i.e.whitehat.MylongtailshavenowplummetedandithasnothingtodowithrelyingonanEMD(thattermbringsnotrac).Alsoyourargumentthatmorecontentdilutesthedomainmakesnosenseatall.ThewholepointofwhitehatSEOistoproductcontentthataractsnaturallinks.Nowyou'resayingIshouldavoidproducingmorecontent?Attheendofthedayittakesmeforwhitehatsitestogetnaturallinks.Penalisingsitesjustbecauseofthechoiceofdomaintheyuse(regardlessofquality)isgoingtomakeanywhitehatcampaignimpossible.Invesng.co.ukisanothergreatexample.Ionlyhadaround2naturallinkstothesite,with130pagesof1k+wordcontentwrienbyacerfiedfinancialadvisorandnowit'sbeenpenalisedcompletely.Myarclesliterallydon'tappearinGooglesearchanymore.Yesthissiteinparculardoesn'tlookamazing(thedesignisaworkinprogress)butthecontentisfantascandagainhasanaverageof2.20minsonsitewith30%bounce.Idon'tcareaboutrankingfortheEMDqueryit'sforbrandpurposesandreceiveshardlyanyexacts.It'sdestroyinglongtailsforcontentusedinawhitehatSEOstrategythatannoysme.Googleisjustamassivehypocritebecausethey'renowdestroyinghighqualitywhitehatsitesjustbecauseofthechoiceofdomainused.
Reply 1 1
2yearsagoDr.PeterJ.Meyers
Contentisatradeo,andthisissomethingtomanypeopleoversimplifyinSEO.Yes,goodcontentcanaractlinksandhelpimprovetheauthorityofyoursite.Ifyou'reconsistentlypungoutcontentthat'suniqueandvaluableANDaractsnewlinks(fromnewdomains)andsocialmenons,that'sgreat.Keepdoingit.
However,merelyhavingmorecontentisn'tnecessarilygood.Themorepagesyouhaveindexed,thelessshareofyourinternallink"juice"(i.e.authority)eachpagegets.That'sjustafactofSEOlife.Ahomepagewith10internallinkspassesalotmorePRtoeachlinkthanahomepagewith200internallinks.So,it'sabalancingact,especiallyforanewsiteworkingtobuildauthority.BuildtoomuchcontenttooquicklyandyoucanactuallyharmyourSEO,especiallyifthatcontentisseenas"thin"byGoogle.
Myconcernisthatyoumenonedhavingabout10naturallinks.Therealityisthatthatjustdoesn'tsupportmuchcontent.IMO,you'dbebeerotakingsomeofthecontentyou'vealreadybuiltandpromongitmore(socialchannels,etc.)getlinkstowhatyoualreadyhaveinsteadofspinningoutmorecontent.
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
20 of 61 08/16/14 04:37 AM
DrPeteedited2yearsago
LookatitthiswaywhatifyoukeptproducingTVcommercials,buttheynevergotaired.Theycouldbegreatcommercials,butulmatelyitwouldjustcostyoumoney.Atsomepointyouhavetogetthosecommercialsontheair.Theironyofcontentmarkengisthatyouhavetomarketthecontentotherwise,it'sjustsingintheetherdoingnothing.Irealizethatcanbefrustrang,butyou'llgetalotmoretraconifyouhitbothsidesoftheequaon(contentandlinkbuilding)ratherthanpushonetoohard.
Reply 3 0
2yearsagoaddz123
Eughyou'recompletelymissingthepoint.WhetherornotIhave10naturallinksisirrelevant.MyrankingsandlongtailcontenthasbeencompletelywipedoutthedayaertheEMDupdate.YouneedtostopassumingGoogleisperfectforasecondandlistentowhatsomanywebmastersarecomplainingaboutGooglehasbeenpenalisingallkindsofwhitehat,userfriendlysites.JustlookatPregnancy.co.ukforastart(20k+organicFBlikes).TellingmeIshouldreducethecontentonmysite,asafixforapenalty,isn'tevenrelevantyetaloneconstrucve.ThewhitehatSEOstrategyistobuildasmuchhighqualitycontentaspossible,sothatitincreasesyourchancesofgenglinkedtojustreadGoogle'sguidelinesifyoudon'tbelieveme.Nowheredoesitsay"welimityourrankingsifyoudon'thaveenoughlinks,thereforemakesureyoustartsmallandfocusongengonlyafewarclesoutthere".Furthermore,manysitesAREinfactrankinghighlywithoutanylinks.UpdatessuchasPandahavemadeitmucheasierforsiteswithlilelinkstorankcontent.Theideathatyoujustneedlinkstoinordertorankbecameoutdatedin2011.JustreadaboutPanda"wepromotehighqualitysitesinthesearchresults".Ithasnothingtodowithlinks,goodcontent=ranksbeer,andthat'sthewayforward.Alsopleasedon'tcallmycontent"thin".It'sonaverage800words.I'vebeenmanyofyourcommentsfromthispostandlikeallSEObloggersyou'vekepttryingtoprovidethesameraonalexplanaonforinjuryhitwebmasters"Frommyperspecveitseemsthatyouarenotpenalised,butanyadvantagesfromthekeywordsinyourdomainhavebeenlost".PleasenotethatthiswouldONLYeverexplainahomepagekeywordqueryrankingloss.Itdoesnotexplainthecompletelossoflongtailtracfromhundreds,ifnotthousandsofpostsonasite.Takealookatthispostforabeerexplanaonwhereyoucanseewhitehat,highqualitysites(someofthemarenotevenEMDs)gengpenalised:hp://www.inbound.co.uk/blog/googlescollateralupdateFromwhatI'veseensofar,thisupdatehastargetedmanyhighqualitysitesonnonEMDs.Thereforeyourlogicalexplanaonforrankinglossesdonotmakesense.ItalsodrivesmeinsanehowmuchofaliarandhowuncommunicaveMaCusis.IthinkifSearchwasproperlyregulatedheshouldbeinjailConsiderhisremarksaboutEMDsinaYoutubevideodang2011"We'rethinkingofturningtheknobdownalileonEMDs".HowdoesthisequatetoafullsitepenaltyforsiteswithEMDs?GooglehasbeenpromongallkindsoffaceousG+hangoutsinthelastfewmonthsfromtheirGooglehomepage.YetwhenCustalksaboutwanngtobemoretrasparentwithwebmastershehastheperfectcommunicaonplaormtospeaktowebmasters,apologiseforanyunderdeservedlyhitsites,andtellushe'sworkingonit,yethedoesn't.
Reply 3 1
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
21 of 61 08/16/14 04:37 AM
2yearsago
DrPeteedited2yearsago
Dr.PeterJ.Meyers
I'veworkedwithclientsinsearchforalmost15yearsandhaveseenbusinessesandevenlivesdestroyedbyalgorithmupdates.I'vespentthebeerpartofthepastyearbuildingsystemstohelpspotandexplainalgorithmupdatesandprovidetransparencyGoogledoesn't(andwhichGoogleisn'tterriblyhappyabout).I'mnotraonalizingGoogle'schoicesI'mtryingtohelppeopleunderstandrealityandwhattodoaboutit.YoucanhateMaalldaylong,butitwon'thelpyoumoveforwardorsaveyourbusiness(and,frankly,Maisonepersonatahugecompany).
Keepinmindthatyourideaof"thin"ormineisn'tthesameasGoogle's,andwordlengthhaslileornothingtodowithit.Oen,it'sanissueofinternalduplicaon,keywordcannibalizaonandotherfactors.I100%guaranteethatcontentvolumecanharmrankings,becauseI'veseenwhathappenswhenasitewithproblemscontrolstheircrawlandindexaon.I'vehadclientsasmuchastripletheirorganictracbyreducingindexedcontent.Your10linksiscompletelyrelevantnottomepersonallyoreventoQualityinthebroadsense,buttoGoogle'sgaugeofwhatshouldandshouldn'trank.Youcanbeangryaboutthatifyoulike,butunderstandinghowtheythinkisthefirststeptorecoveringyourbusiness.
It'salsoimportanttorememberthatjustbecauseyourtracfellonthesamedayastheEMDupdatedoesn'tnecessarilymeanthatthat'stheonlythinggoingon.Googlemakesover500updates/year,andMaconfirmedheknewofatleastoneotherchangeinplaythatweekend.Plus,there'salwaysthechanceofsitespecificpenales,etc.Again,youhaveeveryrighttobeangry,butit'snotgoingtogetyouanywhere.Diginandtrytofigureoutwhat'shappeninghere,becausethat'syouronlychancetorecover.
Reply 3 0
2yearsagoaddz123
Thanks.Where/WhatdidMAconfirmtherewasatleastoneotherchangeovertheweekend?
Reply 2 0
2yearsagoDr.PeterJ.Meyers
Itwasatwierconversaonnorealdetails,butgiventhat500/yearnumber,there'salmostalwayssomeoverlapgoingon(somechangesareny,ofcourse):hps://twier.com/macus/status/252484514486575104
Reply 3 0
2yearsagoarisemarkeng
Googleisnotasearchenginethatreturnsrelevantresultsanymore,itsacrapbecauseyouwillgethitifyoumakeyourdomainandwebsitebrandable:)simplytheyarekillingrelevancy.
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
22 of 61 08/16/14 04:37 AM
KeriMorgretedited2yearsago
GoodnewsisthatyahooandbingcombinedlaunchedtheirownadsenseprogramforwebsitepublisherswiththecolaboraonofMedia.Net.Soitsmetoswitchtobingandyahoo.youmayapplyforBing&YahooAdsenseprogramherehp://www.media.net/invite#1
Reply 1 1
2yearsagoHarshajyoDas
IgothitforaEMD.org(withahyphen).Itwentform#8tonowhere.IhadsomegoodlinksbutseemsliketheupdatetookeverythingdownliketheTsunami.Let'sseeifitbouncesbacksomewhereontop100.
Reply 1 0
Pro
2yearsagoSubu
Acoupleofmysiteswerehitaswellbutfunnyenoughthesitesthatarenowoutrankingmeareoneswithexactmatchdomains,whereminewereonlyaparalmatch.Iknowtherearemorefactorsinvolved,butitdoeshavemeconfused.
Reply 1 0
Pro
2yearsagoCuylerPagano
Bummer....IrecentlyswitchafewdomainnamestoEMDhopingtoincreaserankings.Lolatleasttheyareslleasiertorememberfomarkengandbrandingpurposes.
Reply 1 0
2yearsagojohnnyP
AfewofmysitesgothitreasonablybadlytheyhadnospammybacklinksandcontentwaswellwrienandplenfulbuttherewereabunchofAmazonaliatelinksandreviews...
Thesitesthatdidn'tgethittoobadlyhadYoutubevideosandTwierlinksetcpoinngbacktothem.
Itlooks(atleastforme)thatsiteswithsocialsignalshavedefinitelyfaredbeer.ThesitesthatsportedAmazonaliateproducts`seem'tohavealsofaredworse(forme).
MaybeoneoftheothersignalsGooglehastakenintoconsideraonwashowmanyaliatelinks/pagesasitehasvsvanillacontent?
Reply 1 1
2yearsagoRayyan
ActuallyItsveryConfusingtoconclude.Ihavetwocaseshere..Case1:Iamnothit,InfactIhaveanEMDdomainwithhyphenanditsjust3monthsold.Myrankingsareimprovednow.Iwasntintop50formytermsbutIamintop50Now.Case2:MyPMDdomain6monthsoldgothititwasintop10for60ksearchtermandnowitsin#30.IcansllseefewofmycompetorsEMDdomainsintop10.ComparingtothemIhavegoodquality.Theyareoflowqualitywithjust23pages.Thisisveryweirdtoknow.WhiletheupdatewasforlowqualityemdsbutmyPMDgothitleavingbehindmycompetorsPMD:).
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
23 of 61 08/16/14 04:37 AM
Confusing:(
Reply 3 0
2yearsagoMichaelSuhrbier
Igothithard,again,noaliatelinks,noadsense,ourdomainisourproductwhichIsupposecouldbeconsideranEMDbutit'sabbreviaonfollowedbytheakeyword.Thesitedroppedfrom#2to#9backinAugustandnowto#12.IsthereanythingIcandotohelpthesiterecover?
Reply 1 0
2yearsagoRickSetricks
ifit's#12youhaven'tbeenhit(IMHO)dyupyouronpageSEOandyoushouldbeOK.I'minanalmostidencalsituaonwithasitecalledtheskiresortwhereilive.org,whichdroppedabout8spots.
Reply 1 0
Pro
2yearsagoFilipMatous
HugetracchangeforoneEMDsiteImanage,here'sascreenshotofmynewvisitoranalycs:hp://ow.ly/i/YPzi
Reply 1 0
2yearsagoScoRedgate
Slowlybutsurely,Googlewillmaketheseincrementalchanges...
Reply 1 0
2yearsagojimraynor
IhavelotsofwebsitesEMD.ihave20.000+wallpapersunique.idesigned!ihave3editorsinmyoce.aer28ththereismorethan%90straclost.Allsitesareuniquewallpapersandlotsofbacklinkedsites.Pleaseexplainthe"exactmatch"macus..
Thisalghoritmissucks!!
icreatednotemddomainandspamsites!!
Reply 2 0
2yearsagoWojKwasi
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
24 of 61 08/16/14 04:37 AM
Pro
Iwonderifthiswillaectexactmatchsubdomainstoo?
Reply 1 0
2yearsago
DerekJedited2yearsago
DerekJ
AmItheonlyonewhothinksthatexactmatchdomainsareactuallyhelpfulandmoreuserfriendly?Imeanifyou'redoingasearchfor"yellowfroggypants"wouldyoubemorelikelytofindwhatyou'relookingforandtrustasiteatyellowfroggypants.comorattedswoodworkingfarm.com?Honestly,I'dbealilesuspiciousofasitenamedtedswoodworkingfarm.comthatwastalkingabout"yellowfroggypants"orsomethingthatdidn'tseematallrelatedtothedomainname.Maybethat'sjustme.
I'mallforpenalizinglowqualitysites,butit'spreyapparentthisalgoupdateaectedalotofhighqualitysitesaswelljustbecausetheywereanEMD.TheproblemisGooglecan'tdeterminequalitycontentbasedonthecontentalone.Insteadtheyhavetorelyonfactorsthatsupposedly"indicate"highqualitycontentlikebacklinks,socialfactors,etc.Unfortunatelythesearesupereasytomanipulateandunltheyfigureoutawaytoactuallyclassifygoodcontentonthebasisofthecontentalone,therewillalwaysbethesekindsofproblemsandgoodsitesgengclassifiedas"lowquality"whentheyreallyaren't....andlowqualitysitesbeingconsidered"goodquality"andnotgengaectedbytheseupdateseventhoughtheyshouldbe.
Forexample,doasearchfor"ddrol".Nowlookatthe#1site(ddrol.com)andtellmehowonearththatsiteescapedanalgorithmaimedat"lowqualityexactmatchdomains".Shouldn'tthatbeaperfectexampleofalowquality,exactmatchdomainthathasnobusinessbeingranked#1...thesitehasaboutaslilecontentasyoucanget.It'sbasicallyabaresite.
It'sinteresngthatyoumenonednositesthatwereranking#1seemedtogethit.Iknowddrol.comwasranked#1beforetheupdate.Justseemslikethattypeofsitewouldbetheposterchildforthetypeofsiteanalgorithmlikethisshouldhit.
Butobviouslygoodcontenthasnevermaeredinthepastandslldoesn'tmaernoweventhoughGooglekeepsstressingitoverandoveragain...."focusonqualitycontent"...."wewanttorewardqualitysitesthatoeragooduserexperience"......yeah,sureyoudo.Therankingsclearlysuggestotherwise.
Reply 5 0
2yearsagoRichardHorvath
Derek,
IagreethatthereshouldbehundredsoffactorsthatweighingintothesearchthanjustEMD,howeverIbelievethatthenameofthewebsiteshouldsayalileaboutthecompanyaswell.
Toreplytoyourfirstcomment,IwanttosaythereasonwhyIwouldnotbuy"YellowPants"atTedsWoodworkingFarmisthatTed'sbusinesssoundslikeafarmorconstruconouit,notanecommercecompany.IthinkGoogledoestakedomainstoapoint,theyunderstandthatdomainsareapartofbrandingbutforthemostpart."www.YellowPants.com"justsoundsspammyanddoesn'tsoundlikeanauthorityorlegitamentbrandatall.
WhyDDrolwasabletoescapeGoogle'slatestalgorithmicchangeisbeyondme?
Reply 1 0
2yearsagoDerekJ
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
25 of 61 08/16/14 04:37 AM
Ijustthinkthatexactmatchdomainshavealotofvaluebecausetheyindicatewhatasiteisabout(oratleastwhatitshouldbeabout).NowIknowthisisn'tjustaboutexactmatchdomains,butaboutLOWQUALITYexactmatchdomains,butunfortunatelywhat"lowquality"and"highquality"actuallymeanwillalwaysbeopentodebate.Iwouldclassifyddrol.comasalowqualityexactmatchdomain.Googleobviouslyseesitdierentbecauseitnevergetshitbyanyoftheseupdates.
Ifyouwanttocreateasitethatteachespeoplehowtomakeacattree,Iseenoproblemwithregisteringadomainhowtomakeacaree.com.TomethatwouldbeextremelyhelpfulandinformavebecauseIwouldexpecttofindwhatIwaslookingforifIwenttothatsitelookingforcattreeinstrucons.
Likewiseifthepurposeofmywebsiteistosell"yellowpants"thenthereshouldn'tbeapenaltyifIcallmysiteyellowpants.com.Tomethat'snotspammy.IttellsmewhattoexpectwhenIgotothatsite.I'dexpecttofindyellowpants,notcarpartsorsomethingelse.
IjusthopethatGoogleisinfacttargengLOWQUALITYEMD'sandthatlegimatenonspammyEMD'saren'tgenglostintheshuejustbecauseofthedomainnametheychose.
Reply 1 0
2yearsagoLiamOMalley
Fortherecord,Ilostasitethatwasanemdat#1.UnfortunatelyitlostrankingforALLkeywordsitwasrankedfor,whichincludedabout9or10otherkeywordsonthefirstpage.AndofcourseonlyoneofthemwasanEMD.Allwhitehat,too.I'mwaingforthingstobalanceoutabitatthispointbecausegenerallyspeaking,newresultsareterrible.Haveafeelingwe'resllinatesngphaseforthisupdate.
Reply 2 0
2yearsagoDerekJ
Iagree.Itseemstomelikeifyoursitegothitbythisupdateitpreymuchgothitacrosstheboardandnotjustforthekeywordusedinthedomainname.
Reply 2 0
2yearsagoWaqidJanjua
Dio.Thisisjustcrazy....Penalizedfornoreason.Legitcontent,realservices/businessandbamjustdrop.Weweren'tevenreallyrankingforourEMD.
Reply 2 0
2yearsagoKarlEberhardt
yepIhaveaEMDthatisactuallymyowndesignedrealphysicalproductbrandednametheurlisover5yrsold.allorginalcontent,videosetc.whitehatbacklinksIgothitfor5kwsandfinallyinthelastfewweeksthekwthatmatchedmydomain.ImsllkinginBingandYahoo...howeverGooglesearchersareonlyseeingbigboxslikeamazon,ebay,target,wallmartwhichbtwareselling"asseenonTV"scamproductsforthisparcularmarket
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
26 of 61 08/16/14 04:37 AM
"carscratchremover"Googleisquietlymanipulangsearchresultsforthemassestotheirgain.=>trythisitsawesomehp://www.bingiton.com/tweetittoeveryoneyouknowspreadthewordrevoluonisintheair(macusmustgosloppylazyengineeringofthealgo).
Reply 1 0
2yearsagoSaijoGeorge
wohooooo....Ihavebeenwaitforthistocomethrough,therearequiteafewspammysitesthattakeovertheSERPforsomeoftheykeywordsItarget,thisshouldknockafewofthemdown.IalsofeelforwebmasterswhohavelegitsitesthatusedEMD'sastheirdomainnamewhogothit,hopefullytheywillrefinetheupdateovermeandtheseguyscangettheresultsback.
Reply 1 0
2yearsagoBradDalton
IthinkitsaboutmeeachcountrycreatedthereownGoogletoavoidanyracism,greedandbias.
EvenIranthinksi'mrighthp://www.theaustralian.com.au/news/breakingnews/irantocreateowngoogleaerban/storyfn3dxix61226484951270
There'snodoubttheU.SarefavoringU.SownedsitesandpenalizingnonU.Sowneddomaintopropupthereveryweakeconomy.
Reply 1 0
Pro
2yearsagoWaqidJanjua
Wehaveadomainwhichisdwiaorney+citydotcom.Wewerehit.Eventhoughwewerereallynottryingtotargetthiskeywordterm.Insteadweweretryingtorankforcity+dwilawyer/aorney.Clientisnowheretobefoundwithinhefirst15pages.Ihopetheyfixthissoon,toobroadofachange.
Reply 1 0
2yearsagoNeilYamit
MyownGoogleChecklist:1.SpammyLinksChecked2.LinkSchemesChecked3.EMDandPMDChecked4.SpammyURLSProbablynext..
Reply 1 0
2yearsagoJeminDesai
IthinkGooglejustplaywithus.beforesomemeoryearagoGooglehavesuggestedthatexactmatchdomainnamewillgetbenefitsintoprankingandpeopleweredevelopedtheirwebsitebychoosingkeywordmatchdomainname.NowsuddenlyGooglejusttakethestepagainstthemanddropdowntherankingforwebsitewhichhasexactdomainnames.ItsmeanyouwillneverknowwhenyourwebsitewilldisappearfromGoogle
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
27 of 61 08/16/14 04:37 AM
evenyoufollowupGoogleguidelines.
IwanttoknowthatAsofnowwhichcriteriawilldefinethatthisdomainis"lowqualityexactmatchdomain"?andhowtosolvetheissuesifsomeoneiseectedfromthisupdate.
ThanksSEOMOZ.
Reply 3 0
2yearsagoVenkateshMadgundi
Now!aerthiscrazyupdatefromGoogle,wecansaynothingisconstantinGoogleOrganicSearchResult.AnybodyletmeknowthatSEOisonnowRISK?.SinceyearagoGooglestateintheirupdatesthatExactMatchDomains(EMD)willhavebenefitsinsomewayduetotheirexactrelevancyofkeyphrase,nowthismeGooglescrewupeveryonebrainwiththisupdate.IsGooglesllontheirwordwhichtheystatedintheirGuidelines?Wethinkitsjustmaeroftheirmoneynotthesasfaconoforganicusersresult.Theyjustclearwiththisupdate,ifyouwanrankinsearchthenGOWITHGOOGLEADWORDS.Anyonecantellmenowwhichexactdomainnameseleconguidelinesaerthisupdate?
Reply 2 0
2yearsagoblogsitereader
I'mjustgengintoallofthis&Ifoundyourarcleveryinformave.thanksforsharing
Reply 1 1
2yearsago
BrijBedited2yearsago
BrijeshBhalodia
ThischangewillbeinteresngifGooglefollowsmorebecausecategorizefewqueriesaswhetheritisbrandnameorsimplekeywordisreallydicult.Everycoinhastwosidesandyesthishasalso.Fewgoodpeoplealsogetpunishment.MightbetherewillmoregoodpeoplewillgetpunishmentthantheearlierupdatelikePenguinbecauseIhaveseensomanygoodwebsitehavingEMD.
Reply 1 0
2yearsagoNuriaAguilarRoman
IworkwithsomeEMD,andtheirposioningooglespainhaven'tchanged.Guesswewerelucky.Anyoneknowsifthechangeswereforgoogle.comorforeveryone?
Reply 1 0
2yearsagoMnsGullberg
Mostlikelyforeveryone,atleastgoogle.se(sweden)alsogothit.
Reply 1 0
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
28 of 61 08/16/14 04:37 AM
2yearsagoKhalidIrfan
HiPete,Wonderfularcle,igothitasEMDdomainsformysites,anyemergencyplanyouwouldsuggesttorecoverrankinginSERP?
Reply 2 0
2yearsago
DrPeteedited2yearsago
Dr.PeterJ.Meyers
Unfortunately,IthinkthisislikeavolumeknobGooglejustturneditdownincertaincases.ThegoodnewsisthatIssuspectthesiteshaven'tbeenpermanentlypenalized.Thebadnewsisthatyoucan'tturnthatEMDvolumeknobbackuponlyGooglehasaccesstoit.Ifthere'ssomecombinaonoffactorsthatmakeyourEMDlooklessvaluable,thenaddressingthosecouldhelpputitbackintoacon,butthoseareprobablytradionalSEOsignals.Inotherwords,buildlinks,brandsignals,etc.,andyourEMDmightregainsomeofitspower.Obviously,though,that'salongroadandjustgoodSEOingeneral.Idon'tthinkthere'sanytricktogengGoogletoreversethis(unlesstheyjusttweakthealgorithmontheirown).
Iwillwarn,tocommentersingeneralGooglemaytweaktheEMDinfluence,butthey'veneverrolledbackamajorupdate,thatI'mawareof.Peoplehavebeenalotangrierthanthis,butPanda,Penguin,Florida,etc.sllstand.
Reply 2 0
2yearsago
shwetanahataedited2yearsago
shwetanahata
Itsquiteagreeablethatgoogledoesnotreversetheaconsitundertakes.butthisoneishighlyillogical...cozitsquiteobviousthatifiamsellingdressupgames,iwilllovetohaveadomainnameincludingthewords'dressupgames",,thisinnowaymeansthatthecontentnmysiteisnotqualitycontent.my4siteshavebeencompletelywipedout,thoughtheywereintop#10sincemonths.Wehadhugetrac.Thisobviouslymeansthatpeopleknowwhattheywant.Iftherewastraconmysite,itwasbecauseihadqualitycontentandIwasoeringwhatpeoplewant.
Mostimportant......itwasstatedanyearbackingoogleguidelinesthatdomainswithexactmatchingkeywordswillbegivenpreference.keepingthisinmind,GOOGLESHOULDNOTREVERSEBACKONITSVERDICT"...thiscanberightlytermedasmisleading.........
Reply 1 0
2yearsagoJeminDesai
IfGoogletakingaboutmorequalityresultandforeveryupdatetheyjustgiveoneanswerthatwehavedonethischangeforgivingmorequalityresulttousersthenletmeasktoallthatjusttypeGoogleBloginGoogle.comandseetheresult.Igotfollowingunrelevantlinks
www.blogger.com/?tab=Xjocialandroid.blogspot.com/
MayIknowWhatistheviewofGoogleforthis?
Reply 1 0
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
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2yearsago
Think360studioedited2yearsago
Think360studio
HelloDr.Pete.Thisisthefirstmethatireadyourarcle.AndiamlilebitconfusedabouttheseEMDs.Shouldwefollowtheseornot.Canyouclearitwithmoreinformaon?
Reply 1 0
2yearsagoShirleyWhite
ReallygoodexplainedDr.Pete...
Wehavetomentallyprepareforallthischangesnow....
Reply 1 0
2yearsagoLeifCroonquist
WowthereareaLOTofearlyspeculaonandaLOTofangrywebsiteowners.ThanksPeteforthefirstguidelookingintothis,thoughitsearlyandsmallresults,wecanstartchewingonthisissue.
AsinPenguin,donotjumpshipyet.Ithinktherewillbesomerecoveriesforqualitysites,don'tworry.TheguysandgalsatGooglearethesmartestinthebusiness,theknowwhats,goingon,theyhaveaplan,theyprojectedthisIamsure.
EveryonestopbashingCus,hedidnotpersonallyremoveyoursitessheesh!
Reply 5 0
2yearsagohollck
ThanksLeif,thisisthefirstreassuringthingI'vereadsincediscoveringmysitecompletelyfellothemapthisweekend!
Reply 1 0
2yearsagoAndersVinther
Leif,theproblemisthateverymeGooglepullsastuntlikethisanumberofhonest,hardworkingpeoplelosetheirincome...
Howmany?We'llneverknow...
Inawayit'sthesameasifthegovernmentchangedthespeedlimitto50mphandthengavecketstoeveryonewhowenttoofastlastyear...eventhoughthelimitthenwas60mph...
Reply 1 0
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
30 of 61 08/16/14 04:37 AM
2yearsagoLeifCroonquist
Heyheydon'tthinkthatIdidn'tgethitbytheEMDupdateaswellcauseIsuredid.Myincomeisdowntoabout20%asaresult.
IamjustsayingthatIappreciateGoogle,IappreciatewhattheyaredoingwithInternetusabilityandqualityandIrespectthatMaCusisnotpersonallyresponsible.
Thatsaid,Iamghteningthescrewsonmysites,makingthemthebestquality..whichisgoodforallusersanyway..
Hopefully,mybusinessgetsbackontrackasaresult!
Reply 1 0
2yearsagomohammadrazaseo
GreatPostThanksForSharingme
Reply 1 0
Pro
2yearsago
Webrevolveedited2yearsago
PaulMyers
GreatworkasalwaysDr.Pete
IworkwithacoupleofEMDsites.Oneofthoselooksasthoughithasreallybenefitedfromtheupdate,withtracatanallmehigh!
Reply 1 0
2yearsagoDamirV
My2cents...Iseelotsofprosandconsaboutthisupdate.So,let'sbeginwithgoodstus:
Pros
Googleisconstantlytryingtoimprovequalityoftheirsearchresultsandtheyareworkinghardinthatway.Tobehonest,mostofEMDsaremadeforprofit,nottoprovidequalityinformaontotheonlinecommunity.WiththistypeofaconGoogleistryingto"wakeup"webmastertoimprovethecontentandaddmoreinformaonabouttheirtopics.Thumbsup!
Cons
1.Caseslikecharterschools.org.Thisdomainseemstobe100%legimateandnotviolanganydirecons.Whataboutotherdomainslikethisone?
2.GoogleAdwords.ManyofEMDsarebuilttoprovideinformaonaboutspecificproduct/serviceandsellsameservice/product.ImpactonEMDslogicallymeanmoremoneyforAdwordsadversing,amIright?Theysaythat'sjustaminorupdatewithlowimpact,buthowmanynewcustomerswillbringtoAdWords?AsIsaidatthebeginning,therearemanyofprosandconsrollinginmyheadaboutthisupdate...
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
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DamirVedited2yearsago Reply 1 0
2yearsago
MozzaPRedited2yearsago
MozzaPR
InocedadeclineintracforoneofmyEMDs,butit'ssllranking#1(Ihaven'tcheckedallofitskeywords,asthemajoritycomethroughontheEMDone).Itstracisusuallynotaslowasthisonaweekendandvisitsweredownbyalmost50%comparedtolastSunday.Aerfurtherinvesgaonthough,it'sdowntosearchtrends.(Ididn'thavethissitethismelastyear,soIdidn'thavemyownhistoricaldatatogoo.)Google'ssearchtrendsforecastsittopickupagainbyApril.
AnotherEMDdoesn'tevenappearinthetop200,hasgonetozerotrac,since28Sept,althoughithasbeenindeclineforawhile(sinceaboutthebeginningofSeptember)duetoneglectbyme.(Itwaspreviouslyabout#4upunlAugust.)
Reply 1 0
2yearsagojonnywillsmith
GoogleUpdates!
Whatupdates?Whyupdates?Whattheywantexactly?Whattheywanttosay?Sllabigquesonsforme;whetherIcarrymycareerinInternetMarkeng(SEO/SEM)ornot?
Ihaveseenplentyofupdatesfromlast2years(Panda,PenguinandEMD)Mr.Macanyoutellmewhatyouwanttosayexactly?Mr.MaandenreGoogleteamisleadingastraytowebmastersandwebsiteowners.
Theyare(Google)alwaystalkingaboutQuality
AQualitycontent,Qualitysite,QualitybacklinkandnowEMD(exactmatchdomain)whatdoesallmean?Mr.MapleasereplymeWhatisqualityandhowyoucanmeasureit?Ifyouhavesuchparameters(orkindoftools)whereyoucancontrolthesethingsthenpleaseletmeknow.
GoogleandGoogleteamincludingMr.Maistalkingabsurd;whenevertheyupdateGooglealgorithmstheyplannedhowtoenhanceAdWordsearningbykeepdownsomewebsites.TheyknowifwehavegoodonlinebusinessthenwemuststartAdWordcampaignbesideswaingforrankingbackonSERPandMr.Maalwaystalkingsomenonsensethingstokeephimselfclean&honest.
IdidnotknowwhatwillbethefutureofInternetMarkengandwhatwillbethefutureofSEOandobviouslywhatwillbethefutureofGoogleaswell.TheyaretotallyfloponhisownproductslikeOrkut,Googlewave,GoogleBuzz,GoogleGroup,GoogleAlertsandmuchmore.So,theyareonlytargengonlinebusinessholderstoforceAdwordcampaigning(PPC&CPC)toearnmoneyonlyandtheyhavealsolaunchedGoogleAliateprogramtosellproductonlineandgetcommissionfromthereLOL.
Butitstrue;SEOisworldspoorestjobduetoGooglenonsensebehavior.Butitsalsotruethattheyareplanningtogetmoney,moneyandmoneywithoutcaringaboutGoogleprideandstandard.
Mr.MayouarenotworthytoworkinGoogleanymoreyoumadeGooglelikeshit.
IwouldlovetoseeendoftheGoogle,IwillbehappytoseeendofGoogleAdwordmarketanddefinitelysomeonecometodestroymonopolyofGoogle.
GooglehashiredafoolmannamedMaCusandIwouldlovetogiveghtslaponhisuglyface.
WhyGooglerestricngonourchoice;ifIamgoingtosellshoesandhavetakenadomaincheapshoesthenwhatistheproblem?ItsallaboutmychoicehowIwanttoleadmybusiness.
MyalldearfriendsavoidthehabitofGoogleSearchEngineanduseothersearchenginetoenhancethat
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
32 of 61 08/16/14 04:37 AM
popularity.UseSocialmediaasmuchaspossibletogetdirecttrac,createbusinesspagesonFacebookandmoreimportantuseFacebookadversetoenhanceFacebookadverse.WehavetodestroyGooglemonopolyASAPtoprotectourbusiness.
WhyMaCushastakenhisowndomainwiththenameofMacus?IsthisnotEMD?Hemustbepenalizeorchangehisdomaintofoolmacus.com,idiotmacus.com,orstupidmacus.com.
ThanksGoogle;
NowamwaingforFacebookSearchEngine.!!
Reply 11 3
2yearsagoJeminDesai
Youareveryright!!MacusneedsomebrainasheworksinGoogleasaheadofGoogle'sWebspamteam,hehadjustlosthistemperamentandtakenfoolishstepsagainstnaturalrankings.Mr.LarryPageitsmyfreeadvicetoyoujusthired"NewHeadforGoogle'swebspamteam"Macusbecomeveryoldversionlikewindows95.
Reply 5 2
2yearsagoeniserdal
+1
Reply 3 0
ayearago
Zippitydoodadayeditedayearago
Zippitydoodaday
Promotehp://bingiton.com.WhenmostpeoplecomparetheirGoogle&BingsearchresultstheyfindtheypreferBing.Plus,Binghasbeaufulphotographyfromaroundtheworldthatgreetsyoueverymorning.SomemesmyhusbandandIactuallyusehp://bingiton.comasoursearchenginebecausewegetdoubletheresultsandthebenefitsoftwodierentengineswithsignificantlydierentalgorithms(theydidn'tusedtodiermuch,butnowtheydo).
Reply 2 0
2yearsagoBobbyVickers
Thanksfortheupdate;it'sagreatpiecetoaddtoourSEOMozlearninglibrary.
Reply 1 0
2yearsagoeSparkInfoSoluon
BestupdateandoneofwhichI'vebeenpredicngwouldhappenbytheendof2012sincelastyear.Veryhappytoseethis.
Reply 1 5
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
33 of 61 08/16/14 04:37 AM
2yearsagoHarryLawrance
WhatwouldbereallyinteresngwouldbetoaligntheEMD'shitandnothitagainstthesearchvolumeforthekeywordtheytarget.
EverydomainnameisanEMDforakeywordinasensei.ehowwouldGooglealgorithmicallypenaliseapoorqualitysiteatthedomaincheapbluewidgets.combutnotanequallypoorsitethatusesamadeupwordasa'brand'name.
ItwouldbeinteresngtoseeifthereisacertainthresholdofsearchesthathastobecrossedbeforeGoogleappliestheirfilter?AnythoughtsonthisDrPete?
Reply 2 0
2yearsagoJonatasLeonel
Attheendofthedayit'sgoodtohearfromGoogleananswertothosewhohavebeeninvesngalotofmoneyoncontentcreaon,UXdesignandbusinessstrategiesratherthanthosedomainsharkswhousetotakeadvantageofthisnotableweaknessofGoogleinallowingcrapwebsitestorankbeerthantheircompetorsjustbecauseofthepowerofthedomainname.IhopesomedaytoseeGooglealsopunishthebigfishesthatdominatetheirmarketsforyearswithextremelinkfarm,sellinglinks,domainclusterswithsimilarcontentamongothertechniquesthatGoogleitselfcondemns,butturnsablindeye.
Reply 1 0
Pro
2yearsagoMarnS
WedroppedanEMDforthebrandnamebackinFebthisyearanditwasalmostlikehavingapenaltyliedourrankingsimprovedacrosstheboardsomuch.Theimprovementhappenedovertheweekend(asthesethingsoenseemtodo)whatagreatMondaythatwas!Howwouldthat(ifatall)eintowhatishappeningnow?
Reply 1 0
2yearsagoMaCoy
Thanksforsharingthesedataandinformaon,Dr.Pete.Itmayhavebeenmenonedinsomeofthecommentshere,butIwouldbeinterestedtoknowifwecanhaveafollowuptoclearlyidenfywhatotherfactorsthatdirectlyledtothefallofthesesites.Google,withalltheireortstodeliverqualityfortheirSERPs,justwon'tbethatdirectandwiththisEMDupdatewe'dofcourseliketoknow.Thanks!
Reply 1 0
2yearsago
asil2007edited2yearsago
asil2007
EMDandalltheseotheranimaliscupdates(Pandas,Penguins,etc.)isallaboutGoogleloweringsmallbusinesssitestoforceadspend.Ihave2nonEMDdomainsthatwerehithard."Minorupdates"meanmajorandit'salwaysmoretoitthanhesays.
Reply 3 2
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
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2yearsagoSimonDalley
InteresngdataitwasfairlycleartheyweregoingtodosomethingaboutEMDfromthetalkearlierthisyear.ReallyI'mquitegladtheyarealthoughtherewillbesomepainformeandmyclientsinthenextfewmonthsbecauseofitnodoubt.FormyownselfishreasonsIwashopingthatacompetorofminewasgoingtohavedroppeddownfromtheposion1he'sbeenkeepfrommeforthelastcoupleofweeksbutannoyingit'snotdroppeddownatall!.
Reply 1 0
Pro
2yearsagoNathanBylo
Dr.Pete,DoyoutrackanypaydayloankeywordsforMozCast?IusethemalottolookatalgochangesbyGoogle.IwatchedallweekendandcheckedthismorningtoowhentheysaidtheymadeanupdateforEMDs.Page1for"paydayloans"Issllcoveredbyexactmatchdomainswithyourtypicalspammysitedesign&garbagelinkprofile.Infact,oneofthesitesthatranksiscloaking.NotevenaPDLsiteunlessyouloadthesitewithGoogleBotasyouruseragent.
Reply 3 0
2yearsagoHarryLawrance
TheUKPaydayloansSERPisanabsolutemessandhasbeenforawhile,withhackedsitesandunrelatedsites(aackedwithhugequantesofspammylinks)rankingonPage1.Allforakeywordthatishugelyimportanttomanypeopleasturningtoapaydayloanwouldindicateapoorfinancialsituaongengtherightadviceandsupportforthesepeopleiscrucial.IhatetothinkofhowmanypeoplehavefoundbadadviceandmadebadfinancialdecisionsasadirectresultoftheseSERPS.
Butasyousay,thespammersaresllgengawaywithitsoIwouldlovetoseesomeindepthanalysisonwhatitisthatareseeminglymakingthesesitessobulletproof.
Reply 2 0
2yearsagoNathanBylo
ThesitethatisrankingonpageoneforPDLsisreallysomethingaboutNeuroFeedback.BUT,ifyouclickontheSERPresult,itredirectstoanaliatePDLwebsite.Therestoftheresults(top7atleast)areEMDswithabacklinkprofilefromforumsandRussianwebsites.IwouldlovetoseesomeDr.Peteresearchintothisniche.Whydoesthisstusllwork?Itisnotdirectlyaecngme,butthesetricksarethingsthatdidn'tworkformanyyears,butallofasuddenproduceresults.
Reply 1 0
2yearsagoDr.PeterJ.Meyers
Nocurrently,thesampledatasetisfairlysmall,sonoparcularsegmenthasmuchdata.Theproblemwiththepaydayloanspaceisthatyou'vegotabunchofpeopleusingsimilartaccsknockdownonequesonablesiteandthereare99otherstotakeitsplace.So,thingsgetalilediceywhenanalgo
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
35 of 61 08/16/14 04:37 AM
updatecomesalong.
Reply 1 0
2yearsagoGeorgeAndrews
HiPete.Thisisgreat,morefeedbackthatMozcastisusefulasanindicatorofchangeforSEOs.IhaveafewEMD,buttheyarealllocaonbasedmatches(localdomains).TheseEMDsdidn'tseemtogethitatallandoneroseaposion.Idon'tremember;doyouuseanylocaonbasedEMDsinyoursample?Thanksfortheupdate!
Reply 1 0
2yearsagocraigsloan
SinceFridaynightourEMDshavebeendroppingfrom1stto3rd.1stto7th.1stto4th.2ndto5thandsoon.Asofrightnowabouthalfof70siteshavebeenhit.Iexpectalloralmostalltosuer.Itseemslikeitisjusttakingafewdaystorollout.Isurehopeitreversessomelikeotherupdates.Ourlevelsofqualityinbacklinkprofilesvaryquiteabitandallseemtobeaected.
Reply 1 0
Pro
2yearsagoEdHall
Liberme,thanksforthat,justcheckedoutthetop10inGoogleforPaydayloans,onesiteiscompromisedandonesiteliterallyhasabsolutelynothingrelangtoPaydayloansonit.It'sallaboutthebrandingnowguys,thatwasonthecardsfromPenguin,firstthetargetwaskeywordspammedlinks,nowkeywordspammeddomains,nextwillbekeywordspammedurlsimho!
Reply 1 0
2yearsagoKarismaSand
On27Sep2012iputanewEMDonline.Aeronedayiputacontextuallinktohimintositeinthesameniche.Aer2dayson29Sep2012myEMDgoupinSERPSonpage2(#12)for2keywords.Mysiteisinaveryhighcompeveniche(insurance).Thesiteiscustommade,allarclesareunique.Ithinkthat'shappenbecauseofmyformatpage(islikeWikipedia).
AlsoanotherEMDfromthesamenichestayonthefirstpageaerupdate.
IsverysadtoseenowinSERPSonlycompaniesandassociaon.
TheBIGproblemforGandforotherthatarebehindofGistheinformaonthatarereleasedbyindividuals.
NOWGwillputtheinformaoninorder....
GoodLuck!
Reply 1 0
2yearsagodonford
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
36 of 61 08/16/14 04:37 AM
Pro
ThankyouPetefortheanalysis.
Iwouldalsobecurioustoknowhowmanykeywordspecificdomainsgoonsaleoncethisknowledgegetsassimilatedbythemasses.
IalwaysbelievedKeywordDomainnamingwasrarelyjusfied,andI'mgladtoseeGoogletakingstepstopushdownthelowqualitysites.
Greatinfo,Don
Reply 1 0
2yearsagoBrandJunkie
Iworkonabout100domainsforvariousclients(approx30ofthemEMD)andonlyonesitegotnailedbythisupdate.
FullSpike.com(Tracdroppedby70%80%)
Whatstrikesmeasoddaboutthis,iswedoabsolutelyNOlinkbuildingonthissite,andit'snotEMD.Contentis100%originalresearch.Wedoourowninhousewring,photography(everything).Wearelikeaprivateantfarmwithourdomains.I'vebeendoingSEObeforeGoogleexistedandsincetakingoverthisdomainwehavebeensqueakyclean.
IalsonocedmyformerclientATT.com,andit'scompetors(VerizonandTMobile)nolongerrankfor"cellphones".Amazon,WireflyandWalmarthavenowtakenover#1#3posions.
Pleasehavealookandshareyourthoughts.
Reply 2 0
2yearsagoClayburnGrin
Sllrank#2for"falseblood"despitehavingalmostnocontentandnolinks.Woohoo!
Reply 1 0
2yearsagoAtdhe
Hmmsamehappentome,somegoodqualityemdsiteshiedhard,butjustwith1stacpagenot,somethingstrangeisthatallhiedsiteswerewithwordpress
Reply 1 0
2yearsagohollck
MysitewashitHARDthisweekend.Ifellfrom#1#3formostofmykeywordstoboomofthefirstpage(ifthat)forallmysearchterms,notjusttermsrelatedtomydomainname(hp://www.thefussybabysite.com).I'vebeenrunningthissiteforover5years,andhaveneverengagedinanythingevenremotelyquesonable.VERYfrustrang...youworkhardtodotherightthing(addinguniquecontentlyregularly,beingacveonsocialmedia,doingqualityguestpostsonotherblogs),andthenpoof!Allyoursearchenginetracisgoneinoneweekend.WouldloveyourthoughtsonwhatIcandoaboutit,ifanything...
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
37 of 61 08/16/14 04:37 AM
Reply 4 0
2yearsagomanontop
Whydoesthisclown(macus)sllhaveajobatGoogle?AllmysitesaredownintracnoneareEMD'sunless3randomwordsdictatesEMD.
Reply 2 3
2yearsago
Chrisang231edited2yearsago
Chrisang231
I'mverycuriousaboutthekeyword"games"beingpartoftheEMD'sthatgothitinyoursmallsamplegroup.
Ihaveseveralgamesites,allofwhichhavethewordgamesinthedomain,butnoneareatrueEMD.Thatbeingsaid,nearlyeveryoneofthemwashitthispastweekendtovaryingdegrees.SomearewellagedgamesitesthatgothitbyPenguinandparallyrecovered,whileothersarenewsitesIbuilttoreplacesitesthatwerehithardbyPenguin.
Theonethatbothersmemostis(HunngGamesFun.com).IbuiltthissitefromthegrounduptoreplaceonethatgotsmashedbytheinialPenguin.Ithasbeenrankingverywellforovertwenty23wordphrasesandithadbeenimprovingintheSERP'sdaily.ItappearedthatIhadmadeaqualitysitethatGooglewasloving.
WiththeEMDthingovertheweekend,allkeywordrankingsexceptone(hunnggames)havedisappeared.Howcanitbeconsideredagoodqualitysiteonedayandgarbagethenext?
Idon'tknowwhatIcouldhavepossiblydonewrongwiththissiteandnowI'maslostasevertryingtofigureoutwheretogofromhere.
MaybeI'mwrong,butitseemslikeinGoogle'seorttogetridofjunksitesintheSERP's,somanydecentonesaregengcaughtinthenet,andthere'snothingthatcanbedonetogetthemback.
Reply 2 0
2yearsago
lloydvkedited2yearsago
LloydvanKonijnenburg
ItisinteresngtoseethatallkeywordsgetpenalizednotjustthekeywordthatisincludedintheEMD!
IhaveaclientssiteinthefinanceindustrythathasanEMDwhichhascompletelydisappearedfromthesearchengine.Itpreviouslyrankedonpage1forroughly10keyterms.
Reply 1 0
2yearsagothelalimmey
IsitpossiblebrandsthatcontainakeywordcouldhavebeennegavelyaectedtooeventhoughinnowaytheyareEMDs?
Afewofthecommentsabovealludetothis.IhaveasitethatcontainsarelevantkeywordanditdroppedalotsinceFriday.It'sbeensteadilyimprovingformonths..nowthis.Someoftheentrykeywordsalsocontainthekeywordfoundinthebrandtheywerenegavelyaected.
IfthislatestupdateIStoblameit'sacompleteoutrage.Havingabrandthatincludesawordthatactuallydescribeswhatthesiteisaboutispunishablenow?...WTF!?
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
38 of 61 08/16/14 04:37 AM
Reply 3 0
2yearsago
lloydvkedited2yearsago
LloydvanKonijnenburg
OneofmyclientsbrandisAcveSportsBras.Thispreviouslyranked5thforthekeyterm"SportsBras"butimmediatelyaertheupdateslippeddowntopage7.Ithassincerecoveredbacktotheboomofthefirstpage.
CouldthisbeGoogleamendingthealgorithm?
Inthemonthsbuildinguptothisithaddayswhenitwouldbouncebetweenthe1stpageand7thpage,IbelievethiswasGooglepreparingtorollouttheupdate,didany1elsenocethis?
Reply 1 0
2yearsagojproux
HiIhaverankednr3forkeyword"libertymedicalaid".MydomainisEMD,libertymedicalaid.com.MytargetmarketisSouthAfricaandIhostintheUS.IhavemadeuseofaBangladeshladytodomanualbacklinkstomysite.Overtheweekend,ihavedroppedfromnr3tobelow1000??CouldthisonlybeoftheEMDupdateoristheremoretothisstory?Ifthisisnottheappropriateplaceforadvice,pleasedirectmetothecorrectareaManythanksJP
Reply 1 0
2yearsagoAndreVanKets
Inyourcase,i'mquitesurethisupdateplayedabigroleintherankingdrop.
Reply 1 0
2yearsagojproux
Anyadviceonhowtofixit?
Reply 1 0
2yearsagoPurgeSEO
HeyPete,AreyoubeinghiredbyGoogle?:):):)Youhavepostedbeforefewmonthsback,thatwhatishappeninginthefuture,It'sanawesomepost,buddy!
HeywhataboutnewPMDdomains????IhaveboughtafewmonthsbackmynewPMDdomain&nowworriedaboutthat.
Doesitmakesan'sworkonthatorbuyanothernewdomainwithoutanykeywordincluded?
Whichalgoisheatedsohardly?Becauseasweknowthat&youmenononyourblog(lastpost)thatlow
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
39 of 61 08/16/14 04:37 AM
purgeseoedited2yearsago
quality,aggressivelinkbuilding,Spamlinkbuildingisbeingaectedsohardly.
YoucansllseetheresultsonwebdesigncompanyinUSAthatfirstorganicrankingisEMD2ndrankingisPMD.Sowhatyouthinkaboutthiswebsite?OrshouldIdoformyPMDdomain?
Reply 1 0
2yearsagoDebsZone
Ihavenocedafewupsanddownsinmywebsites,butcannotmakeadefinivedecisionunlicheckresultsinaweeksmes
Reply 1 0
Pro
2yearsagoSEOPLUS
IhaveseennonEMDsfallingothefirstposionsandthefirstpages.Verystrangeupdate.Wasthereanythingelsethatcouldhavebeenpushedthisweekend?
Reply 1 0
2yearsagoJusnLewis
IwouldthinkthatifEMDswerepusheddown,therewouldhavebeensomethingtocounteractit,maybepushingbrandsforward?ButIdon'tknowforcertain.
Reply 1 0
2yearsagoJusnSous
JusnthatisexactlywhatIbelieveishappening.Evenlookingatitfromalinkbuildingprospecve,anchortextthatwaswidelybeingusedforEMQs(exactmatchqueries)foryourtopkwsleadtothebigpenaleswithPenguin.Linkbuildingtoyourbrand/urlandhavingabalanceofanchortextwasacommonqualityforthosewhowerenotasnegavelyeected.
Reply 1 0
2yearsagoVinceLin
What'sthetotalnumberofdomainsfromhp://mozcast.com/metrics?
Reply 1 0
2yearsagoJayBaralla
Iguessthismeansthatmost"portalbusiness"gothithardestbythisnewupdate.EspeciallythosethatrelyonEMDstorankhighandconverttheiraliateleads.
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
40 of 61 08/16/14 04:37 AM
Reply 2 0
2yearsagohiankurji
Ithinkthisisverybadupdate...ourmostofwebsiteshasbeenaectedduetothisupdate...Ididn'tdomuchlinkspammingwithmydomainsbutdon'twhytherankingdramacdown...OnemorethingInocedthatouronly.Orgdomainsaectedduetothisupdate,sothisupdatealsorankingdownof.Orgdomains...Heresomeofouraecteddomains:indianluxurytours.org,rajasthantourpackages.organdindiaviajes.org,goatourpackages.co.uk
Reply 1 0
2yearsagoOryPurhonen
Forpeoplewhoactuallyarebuildingqualitywebsitesandwringuniquecontent,thisisverymuchawin.
Reply 2 2
2yearsagoAlamin
IwaswonderinghowGooglemeasureanEMD?IthinkeverydomainisEMD.EvenSeomoisEMDforKeywordSEOMoz?
Thanks
Reply 2 0
2yearsago
hamza1712edited2yearsago
hamza1712
buthowcanwecheckdomainnameiskeywordornot...itsabadupdate.aerafewdayseachwebsitemakeakeywordwebsite.myclientwebsite(alhajowaisrazaqadri.com)haveeectedduetothisemdupdate.thiswebsitehavedownonthesekeywords(owiasqadri,owaisrazaqadri)itsaoldwebsite5yearold.pleasetellmehowcanicontactwithgoogle.allcontentisunique.
Reply 1 0
2yearsagoAndersVinther
WiththerankingdropsseenbymanypeopleIcanseethreeexplanaons:1.EMD'shadahugeadvantagewhichhasnowbeenstripped2.EMD'sarenowacvelypenalized3.Othersignificantalgochangeshavebeenrolledoutatthesameme
IhavespentmorethansixmonthsbuildinganauthoritysiteonWordPressSecuritybasedaroundachecklist(searchfor"TheWordPressSecurityChecklist"andyoumightbeluckyenoughtofindmysite).
Thesitehaslotsoforiginalqualitycontent.Thenicheisnarrowtomakeiteasiertobuildauthority.Therearenoadsonthesite.
Mysitewasslowlygainingrankingsfor"wordpresssecurity"andwasat1113inUS.
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
41 of 61 08/16/14 04:37 AM
andersvintheredited2yearsago
Nowit'sgone(1200+)!
Ifyousearchfor"wordpresssecuritychecklist"incountriesotherthanUSandUK(whereIhavelinksfromlocalblogstomysite)Iamoutrankedbyanarclethatisfarlessrelevantforthesearch(15StepChecklistToCreangThePerfectWordPressWebsite).Usedtobe#1acrosstheboard.
Ifyousearchfor"wordpresssecurity"youcannowfind100'sofoldblogpostsofthetype"10bestwordpresssecurityplugins"thataddverylilevalue.
InWebmasterToolsitisclearthatGoogleknowsmysiteisaboutWordPressSecurity.
TheonlylinkbuildingIhavedoneisbycommenngonblogsandforumsaddingvaluetothediscussions.AndIhavehadaqualityarclepublishedonproblogger.net.
IamgenggreatfeedbackfromthevisitorsonthesitealthoughnotasmanyLikesandTweetsasIwouldlike,butheydoyouever?
MostwebsiteshavetolooktoGooglefortractosomeextent.
ButhowcanonebuildanykindofbusinessrelyingonsomethingastemperamentalasGooglehasbeensincePandawasreleased?
TherealityisthatGoogleiskillingsmallbusinesses.
TheysaytheywanttoleveltheplayingfieldandmakeiteasiertorankforpeoplewhodonotknowanddoSEO.ButthefactisthatSEOhasneverbeenmorecomplicatedandunpredictable.AndyousimplycannotlaunchawebsitewithoutthinkingaboutSEO.
Reply 6 0
2yearsago
andersvintheredited2yearsago
AndersVinther
DoesanyoneknowifthereisaplacetocontactGoogleandsay"hey,Idon'tthinkyoureallywantedtowipeoutmysitewiththislastupdate"?
WebmasterToolsforexample?
Oroneoftheirforums?
Reply 1 0
2yearsagokeithwymer
LookslikePMDswerehitharder,whatdoyouthinkaboutthis?
Reply 1 0
2yearsagoFarhan_SeoNewbie
ThanksalotDr.Petefortheinsightandanswers.DoyoufeelifEMD'saredevelopedwellwithgoodqualitysignals,theonesthathavebeenpushedbehindwillrankandhavethekeywordadvantageinthefuture?
Reply 1 0
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
42 of 61 08/16/14 04:37 AM
2yearsago
masweetedited2yearsago
masweet
DecidedtocensoroutallmenonsofourEMDkeywordinourwebcopytoavoidGoogleoveropmisaonandtomakeapoint.Itappearsweactuallyhardlyusedthetermatall:checkitoutherewww.usedmac.co.uk(Iwon'tlinkasI'mscaredtonow...)
Onamoreseriousnote,Ithinkthisdoeshavelotstodowithlinkprofilesandanchortextetc.AnEMDwillnaturallyhavemorelinkswiththatkeywordsasanchortext.SoGooglenotonlyboostedthembeforebutalsomaybeprotectedthemfromthepandaupdatemore.Nowtheymayhaveremovedtheboost,butalsotheproteconmeaninglotsofdomainswithnarrowlinkprofilesaretumbling.Wehavehardlyanyinboundlinkssonotsurewhywegotsmashed,butworkinghardtoresolveit.
Reply 2 0
2yearsago
SEO.Mayuredited2yearsago
SEO.Mayur
Ithink"EMD"issllimportantfactorsasSERPpointofview.Thanksforthediscussthistopicasitsoneoftheimportantfactors.
Reply 1 0
Pro
2yearsagodouglaslovin
SorryalloftheseGoogleupdatesto"reducewebspam"havedonenothingbutruintoomanylegitsitesintheprocess.
Forone,Googleallowedlinkbuildingmethodsforyearsanditbecamethe"standardpracce"thentheydecidetheydon'tlikethatanymoreandkillthousandsofsmallbusinessesowithoneupdate.Thentheydoitagain(panda&penguin).
NowtheydecidethatEMDarenotrelevantenoughandevenmoreso,theypenalizethemiftheyfeeltheyare"lowquality".
#1.NothingismorerelevantthananEMD.IwanttosellxyzproductIbuyxyzdomainname.
TherewasapostabovewherehepointsoutthatnowsiteslikeAmazon,Walmart,overstockrankhigherthanactualCellPhonecompanies.Seriously?
Onethingthatreallybothersmeisthatlowqualitylinksapplyapenaltyinsteadofjustnotpassinglinkjuice.ThisopenedthedoorstoNegaveSEOwhereyoucanspamblogcommentsandputyourcompetorsintolinkfarmsandyouwatchthemdrown.
AtleastallofmysitesthatwepaidgoodmoneyforEMDandputhardworkintorankingareslldoinggoodinBing.NowtopromoteBingtotheworldastheynowprovidemorerelevantsearchesthanGoogle.
Reply 2 0
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
43 of 61 08/16/14 04:37 AM
2yearsagoJusnSous
Anyinfoastotheeectoncommercialqueriesvslocalqueries?
Reply 1 0
2yearsagoLoonyToons
WehavebeenhitbytheEMDupdateexceptwehaven'tmovedatallforthephrasethatmatchesourdomainwearesllposion3.However,wehavelostallrankingsforphrasesrelatedtotheexactmatch.
Wehaveveryfewlinksandwearequiteanewsite.Ithinkthisdefinitelypointstolinkqualitybeingpartofthisupdate.
Reply 1 0
2yearsago
usef4uedited2yearsago
usef4u
ItwouldhavebeenbeerifMaswouldnamedthisas"EMDIUN"update,ThisisamixtureofEMDandPenguinupdateforsure.Bylowqualityhemeantlowqualitybacklinksandexactmatchdomains.
Reply 1 0
2yearsago
KeriMorgretedited2yearsago
JaneFranklin
IjustwanttoaddtothefindingthatI'vealsonoced#1rankedEMDdidnotseemaected.
"howtobesuperrich"sllreturnshowtobesuperrich.orgas#1(IknowbecauseIwriteforit)
SomespecsforthesitewhichSEOsmayfindhelpful(I'manSEOnovice):
It's8monthsoldSitemapcontainsabout37postsMostpostshave"Howtobesuperrich"inthetleVerylileads(only1)LinkedtoGoogle+BacklinksmainlyfromPinterest
Reply 1 0
2yearsagoDelete2012
Oursearchengineimpressionswereincreasedby286%sincetheEMDAlgoupdate.
Reply 1 0
2yearsagojaredbalis
Google's EMD Algo Update - Early Data - Moz http://moz.com/blog/googles-emd-algo-update-early-data
44 of 61 08/16/14 04:37 AM
Ihadthetopspotfor"UtahHealthInsurance"foraboutfiveyears.Since,Friday(9/28)I'm#4.
Jared
Reply 1 0
2yearsagojaredbalis
FYImydomainnameiswww.healthinsuranceinutah.com.
Reply 1 0
2yearsagoJunglehome
Wehave2resortsclosetoeachotherinawildlifedesnaoninIndiaand2websiteswithbrandnamesinkeywordand4websiteswithkeywordrichdomains.Nowall6domainsareoutoftherankingseventhoughthebrandkeyworddomainismorethan4yearsoldandhasvalid/properinformaon.Notsurewhythebranddomainwasdelistedfromthesearchresults.HavetobuildabrandnewwebsiteIsuppose
Reply 1 0
2yearsagoPatrickWagner
Haseveryonenocedmoreandmo