GOOGLE SUMMITNew AdWords Features You Need to Know
Our phones are the first thing we pick up in the morning…
and the last thing we put down at night.
• The shift to mobile has happened• More than half of all search and web traffic is mobile
2 TRILLION SEARCHES
• Searches per second: 63,000• Searches per minute: 3.8 million• Searches per hour: 228 million• Searches per day: 5.5 billion• Searches per month: 167 billion• Searches per year: 2 trillion
TABLET BIDDING IS BACK, BABY!
• Individual device bid adjustments • Wider range of bid adjustments, up to +900%• Device bidding applies to all campaign types• Coming in a few months
BIGGER MOBILE TEXT ADS
• New Ad format - more nails in the SEO coffin• Longer headlines up to 30 characters• Longer description line
up to 80 characters• 50% more text• 20% more CTR!
50% MORE AD TEXT ON MOBILE
20% MORE CLICKSON MOBILE
HELLO FACEBOOK
• Similar audiences + demographic targeting for the Search Network!
RESPONSIVE MOBILE DISPLAY ADS
• Automatically adjust to the look and feel of the surrounding content
• Built dynamically• Advertisers provide headlines,
description, an image and a URL
ADS ON MAPS
• Google serious about ads on Maps• A range of content types, as appropriate to category. • E.g. retailers can include local product inventory • Can include promotions and discounts to
encourage store visits.
LICK O’ PAINT FOR ADWORDS
• Over 15 years old• The redesign won’t affect functionality• Expected 12-18 months
LICK O’ PAINT FOR ADWORDS
• Over 15 years old• The redesign won’t affect functionality• Expected 12-18 months
PLAN YOUR ATTACK TODAY
• Don’t wait for change to happen, be ready
MOBILE FIRST
• Make sure you perform on mobile!• Allocate budget for development
BIGGER MOBILE ADS
• More text and information• More clicks to you
BID ADJUSTMENTS FOR TABLETS
• Historical performance data• Optimise for device
SIMILAR AUDIENCES FOR SEARCH
• Enables you to find new audiences• Expand your ad reach
DYNAMIC DISPLAY ADS
• Contextual and native• Test more budget across GDN