Hi!Hummingbird &
The Entity Search Revolution
Rhea Drysdale
CEO, Outspoken Media
@Rhea
@Rhea #pubcon
Hummingbird…
@Rhea #pubcon
…dramatically rewrote the algorithm to be more like a
hummingbird—precise and fast.
@Rhea #pubcon
…launched and no one noticed.
@Rhea #pubcon
…improves how Google sorts through information.
@Rhea #pubcon
…supports “search by voice” for mobile users.
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…goes beyond Knowledge Graph—it applies to all results.
@Rhea #pubcon
…benefits brands who didn’t invest a lot in search.
*Correlation. This doesn’t mean you shouldn’t invest in search.
@Rhea #pubcon
Matt Cutts at SMX Advanced:
Mobile queries will exceed desktop queries by the end of 2014
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Danny Sullivan gave the example:
“What’s the closest place to buy the iPhone 5s to my home?”
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Still not
great.
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What should we prioritize?!
@Rhea #pubcon
Mobile:– Responsive content– Optimize for speed
Content strategy:– Still optimized– Conversational – Synonyms
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NEXT 2 SLIDES REDACTED.
FOR PUBCON ONLY!
SO SAD, SHOULDA BEEN THERE.
@Rhea #pubcon
WARNING:When Hummingbirds attack!
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WWJGD(What would Jane Goodall do?)
@Rhea #pubcon
Build out smart, dynamic content
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WIN!