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Google Display Network spans all platforms
Mobile Search
Video
Social
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93% ReachoftheGDN
Totaluniquevisitors 205M
Total pageviews 476B
UnitedStates
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Awareness
Interest
Consideration
Purchase
We’re improving every step of the marketing
funnel…
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Find your audience with demographic targeting
18 - 24 25 - 34 35-44 45-54
55-64 65+
Sophisticatedinferred
technologylets you target age and
gendermoreprecisely
Gain broad, accurate reach for brand awareness goals
Available
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Place creative in viewable spaces with Active View 100% of Active View ads appear on screen to maximize awareness
On Screen
Not On
Screen
X
Available
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Remove the guesswork: GDN Reserve offers
brand-safe impressions at scale
Reservableimpressions
Specificaudiences
Brand-Safeplacements
Available
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Snare audience attention with new ad formats Engagement ads offer massive creative canvases at scale
Q4 Beta
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Engage: Pay only for user engagement Cost-per-engagement pricing brings efficiency to your media spend
Q4 Beta
A two-second delay eliminates 100% of accidental expansions,
leaving just the users who want to see your message.
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Measure beyond the click with Active GRP Compare your online and offline campaigns
-TV to Online
-Reach and Frequency
-Specific demographic segments
Q4 Beta
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Interest
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Target users interested in specificcontentwith Interest
Categories
Big
•1600+interest categories
•100 billionimpressions monthly
•500m+daily internet users
•allad formats
Smart
•Sophisticatedblendofoverall interests,
recentsessionand
•currentpage
Creating in-market segments based onInterestcategories– COMING SOON
videogames news sports air travel jewelry magazines
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Locate your best prospects based on age and gender
Demographics: For Interest Goals Too
18 - 24 25 - 34 35-44 45-54
55-64 65+
Extendyourreachwithin a
demographic
Customizecreative
fordemographicgroups
Excludegroupsfrom
campaigns
Combinewith othertargeting
Available
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One of the reasons we like using Demographics targeting on the Google
Display Network so much is that it is cost-effective.
- Rina Hahn, Search Marketing Manager, Blue Nile
“ ”
BlueNileusers Demographics Targeting to deliver
precisely tailored ads to the right audience
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Targetpsychographics:personalities,values,
attitudes,andlifestyles
Movers, new home buyers
Looking for new home mortgage,
moving companies
Luxury shoppers
Spending money on expensive
events, or have expensive tastes
Q4 Beta
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Intent/Purchase
Consideration
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Combine the control of search with flexibility of
display: NextGen Keyword Contextual Targeting
Fine-tune
performancewith
keyword level
targeting and
bidding.
Control
Real time
insightswith
keyword level
performance
reports
Efficiency
Match adsmore
precisely
Instantlycopy
search
campaigns onto
display
Transparency Accuracy Control
Available
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Save time Campaignis automatically managed and optimized
More conversions at desired CPA
Explore new inventory across
millions of sites inGDN
Find more conversions: Thenew Display
Campaign Optimizer
Available
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Conversion Optimizerand Remarketing Together:
Higherconversions, reduced CPA
1CPAs not based on actual advertiser data – chart represents a typical curve 2Pre/post analysis of 125 Remarketing advertisers
Typical Remarketing+COadopterssee: 14%conversiongrowth
8%CPAreductionv
Remarketing has become a significant
part of our business and an important
way to connect restaurants with
diners.
- Phil Volini, Director of Customer
Acquisition, Restaurant.com
“
”
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Intent/Purchase
Purchase
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Remarketing: Re-engagewith previous visitors
of people who visit a website
leave without completing
marketers’ desired actions
96%
Your Ad
Your Site
X -
of people abandon their
shopping cart without
completing a purchase
70%
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Easytag implementation using the new
Remarketing Tag or Remarketing with Google
Analytics
Easy Tag
Implementation
Sophisticated
List Rules
Back-end
optimization Dynamic values
Available
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Expand your audience with Similar Audiences
Quickly and easily take your proven remarketing list and target people
who have similar interests but haven’t yet been to your site
REACH Find30%more new
customers using Similar
Audiences.
SCALE Average3xthe clicks and
conversions compared to
remarketing
CTR New users click-
through71%as often as
Remarketing listusers
Q3 Beta
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Dynamic Remarketing for retail advertisers
Users see personalizedcreativesofthe products they viewed on your
site
450%increaseinCTR
Beta
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Bringing it all together with the new
DisplayTargetingTab
•Streamlinedworkflow allows you to
create, bid, target and optimize
froma singlelocation
•
•Deeper transparency & more
control overperformance
•
•Set-uptime reduced by 50%
Available
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Summary and Discussion
Awareness
Interest
Consideration
Purchase