1Google Confidential and Proprietary
Emerging Media Trends
April 17, 2008Suzie ReiderDirector, YouTube
2Google Confidential and ProprietaryGoogle Confidential and Proprietary 2
No Medium Is an Island
3Google Confidential and Proprietary
Five Trends Shaping Digital Marketing
1 Search is a core behavior
2 Be “always on”… your consumer is online 24/7
3 Offline events drive online behavior
4 Give consumers the chance to choose you
5 Ideas come from everywhere; tap into the crowd’s wisdom
4Google Confidential and Proprietary
Three Principles For All Marketing
1 The best marketing is relevant and engaging for your consumer
2 Campaigns must be integrated across media
3 All advertising should be measurable and accountable
5Google Confidential and Proprietary
The Google Ecosystem
Google Content Network (AdSense)
TV ads
Audio ads
Print ads
Google.com (Search ads)
Mobile ads
6Google Confidential and Proprietary
Metrics Matter
7Google Confidential and Proprietary
Measure Performance in Every Medium
Impressions, Click-through rates, Cost-per-click
Second by second audience measurement
Measurable calls to action, including SMS, search, QR code, and toll-free numbers
Measurable calls to action and next day placement reporting
Views, ratings, comments, favorites
Impressions, Click-thru rates, Gadget interaction time
Search Ads Display & Gadget Ads
TV Ads Print Ads Radio Ads
8Google Confidential and Proprietary
Thank You!Q&A
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