Google AnalyticsAbsolutely everything you ever

wanted to know – in 40 minutes

• Source/Medium• Visitors Flow• Social Flow

What I promise to cover

Source/Medium

• Source – where the traffic came fromExamples: Google Search, Yahoo Search, newsletter, etc

• Medium - Qualifier for Source; Google/Organic vs. Google/Referrer

Keyword

• KeywordThe term or keyword is the word or phrase that a user types into a search engine.

New vs. Returning with Source

Blog

Source

Audience – Visitor Flow

Traffic Sources - Social Visitors Flow

4 Awesome Metrics

• Loyalty - Frequency• Recency• Length of Visit• Depth of Visit

Frequency

Recency

Content Overview

Questions

Angela BelfordThe Belford Group

@angelabelford