Praxis communications Praxis communications presentspresents

The golden corridorThe golden corridor

A marketing support initiative for technical A marketing support initiative for technical collegescolleges

Scope of the campaignScope of the campaign

This campaign is incumbent upon all This campaign is incumbent upon all institutions who seek enhanced enrollment in institutions who seek enhanced enrollment in their institutions. Homogenization of their institutions. Homogenization of infrastructural facilities and decreasing infrastructural facilities and decreasing differential of service quality has necessitated differential of service quality has necessitated a new approach to give one’s institution a a new approach to give one’s institution a distinctive identity. Brand building exercise distinctive identity. Brand building exercise and impressive communication with the target and impressive communication with the target group is all the more essential for this purposegroup is all the more essential for this purpose

ObjectiveObjective

The main focus will be on creating a brand The main focus will be on creating a brand that a person can recall when he has to make a that a person can recall when he has to make a choice from a group of similar options and choice from a group of similar options and naturally feels tilted towards your institution. naturally feels tilted towards your institution. It will be our effort to keep your brand It will be our effort to keep your brand uppermost in his mind so that he opts for your uppermost in his mind so that he opts for your institution in preference to others. institution in preference to others.

DescriptionDescription

This program will strive to create a distinctive This program will strive to create a distinctive identity for your institution and put your identity for your institution and put your unique differentiating features in a captivating unique differentiating features in a captivating perspective. We will engage peoples attention perspective. We will engage peoples attention through a series of activities where all forms of through a series of activities where all forms of media and communication platforms will be media and communication platforms will be used. Our innovative and creative approach used. Our innovative and creative approach will generate new opportunities for your will generate new opportunities for your institution in comparison to your competitors.institution in comparison to your competitors.

Our roleOur role

Our role is to conceptualize the program and Our role is to conceptualize the program and develop strategies to implement it. We will develop strategies to implement it. We will choose the marketing mix and develop the choose the marketing mix and develop the right media plan to make sure optimal right media plan to make sure optimal utilization of the marketing spend and utilization of the marketing spend and circulation of the communication among the circulation of the communication among the target audience. We will create engaging target audience. We will create engaging models of customer interaction which will models of customer interaction which will facilitate personalization of relationships and facilitate personalization of relationships and an enduring affinity with the customers.an enduring affinity with the customers.

Advantages for your institutionAdvantages for your institution

With the marketing and branding With the marketing and branding responsibility lying with us, you can stay responsibility lying with us, you can stay assured of a better return on your investment.assured of a better return on your investment.

There will be no scattering of resources on There will be no scattering of resources on disparate spend heads as there will be disparate spend heads as there will be increased accountability.increased accountability.

You will be in a position to appraise and You will be in a position to appraise and analyze results and measure periodic analyze results and measure periodic improvements in your achievements.improvements in your achievements.

Solutions to your problemsSolutions to your problems

With a proliferation of technical institutions , With a proliferation of technical institutions , the major challenge is to draw the attention of the major challenge is to draw the attention of your target group and generate goodwill your target group and generate goodwill towards your institution. As competition is towards your institution. As competition is intense, it requires strategic planning to stay intense, it requires strategic planning to stay ahead of your competitors. We can take up this ahead of your competitors. We can take up this challenging assignment as we are in challenging assignment as we are in possession of research generated insights possession of research generated insights which could be applied to solve your problem.which could be applied to solve your problem.

Plan of ActionPlan of Action

We will formulate an integrated plan which will We will formulate an integrated plan which will help you enroll more students in the short run help you enroll more students in the short run and will create a sustainable brand image in and will create a sustainable brand image in the long run. This will sought to be achieved the long run. This will sought to be achieved through a number of platforms like media- through a number of platforms like media- traditional, outdoor and digital, events, PR traditional, outdoor and digital, events, PR campaigns and other interactive engagements.campaigns and other interactive engagements.

Media campaignsMedia campaigns

The role of media in our campaign will depend The role of media in our campaign will depend on the nature, spread and reach of our target on the nature, spread and reach of our target group. We will select the appropriate media so group. We will select the appropriate media so that we can reach our target group optimally that we can reach our target group optimally utilizing our time and resources. We will utilizing our time and resources. We will locate our target group through a market locate our target group through a market research and will precision focus on that research and will precision focus on that group.group.

PR exercisePR exercise

As an affable image is key to the success of As an affable image is key to the success of your institution, we will launch a PR campaign your institution, we will launch a PR campaign to generate goodwill and eliminate negative to generate goodwill and eliminate negative propaganda. We will undertake various propaganda. We will undertake various programs that will highlight your social programs that will highlight your social responsibilities and endear your institution to responsibilities and endear your institution to the community around you whose cooperation the community around you whose cooperation is vital for the success of your organization.is vital for the success of your organization.

Tactical eventsTactical events

We will organize cultural and infotainment We will organize cultural and infotainment events and duly publicize them so that your events and duly publicize them so that your brand could be visible to a larger section of the brand could be visible to a larger section of the population. The brand message of your population. The brand message of your institution will be embedded in the theme of institution will be embedded in the theme of the event so that it could be subtly passed into the event so that it could be subtly passed into the subconscious of the audience.the subconscious of the audience.

Brand steering programsBrand steering programs

As brand development is a long term process As brand development is a long term process and involves integration of consistent and involves integration of consistent performance and conscious effort at carving a performance and conscious effort at carving a distinct identity, this needs a series of strategic distinct identity, this needs a series of strategic plans to achieve that. By developing a plans to achieve that. By developing a identifiable theme and patterning all promo identifiable theme and patterning all promo activities on that we will create a cohesive, activities on that we will create a cohesive, professional and organized character of your professional and organized character of your institution and generate faith and trust towards institution and generate faith and trust towards your brand.your brand.

Interactive engagements Interactive engagements

We will organize seminars and symposiums on We will organize seminars and symposiums on relevant topics and subjects having pertinence relevant topics and subjects having pertinence to the academic field. Other formats of to the academic field. Other formats of engagement like inter college quiz shows, engagement like inter college quiz shows, fashion shows and a host of competitive fashion shows and a host of competitive programs will keep your institution in the programs will keep your institution in the limelight subsequently sparking up interest limelight subsequently sparking up interest and curiosity in your brand.and curiosity in your brand.

Publicity stuntsPublicity stunts

We will make your presence felt at multiple We will make your presence felt at multiple forums by ensuring your participation in forums by ensuring your participation in community events, functions and other social community events, functions and other social engagements. We will also see to it that engagements. We will also see to it that celebrities and persons of eminence in celebrities and persons of eminence in different fields visit your institution different fields visit your institution periodically so that your institution remains in periodically so that your institution remains in news and you reap its benefits.news and you reap its benefits.

Social media campaignsSocial media campaigns

As more and more people are coming under As more and more people are coming under the loop of the internet, it has become a handy the loop of the internet, it has become a handy means of reaching out at the people. Social means of reaching out at the people. Social networking sites like Facebook, Orkut, My networking sites like Facebook, Orkut, My space etc offer a good platform to interact with space etc offer a good platform to interact with people and map their responses in real time. people and map their responses in real time. This sites are also are a good source of This sites are also are a good source of obtaining consumers insights based on which obtaining consumers insights based on which we can reconfigure your marketing strategy.we can reconfigure your marketing strategy.

Online propagandaOnline propaganda

Apart from viral campaigns involving social Apart from viral campaigns involving social media , email and Instant messenger etc, media , email and Instant messenger etc, another potent tool to carry out online another potent tool to carry out online propaganda are blogs. We will launch blogs, propaganda are blogs. We will launch blogs, feed its content and popularize it so that idea feed its content and popularize it so that idea and information about your institution spread and information about your institution spread to a larger online audience. The subject matter to a larger online audience. The subject matter will of course about the business proposition will of course about the business proposition of your organization. of your organization.

SummarySummary

We can deliver measurable results and create a We can deliver measurable results and create a shining brand image through the means we shining brand image through the means we elaborated. We will take recourse to all innovative elaborated. We will take recourse to all innovative and creative means to generate a distinctive identity and creative means to generate a distinctive identity as we have promised. Tools and mechanisms will be as we have promised. Tools and mechanisms will be varied according to the ground compulsions. All varied according to the ground compulsions. All mediums of marketing communication as has been mediums of marketing communication as has been stated will be employed and new models of campaign stated will be employed and new models of campaign will be devised in accordance with the insights will be devised in accordance with the insights obtained from continuous market research.obtained from continuous market research.

Outcome of the initiativeOutcome of the initiative

The final outcome will be increased students The final outcome will be increased students enrollment, trust and faith of the public enrollment, trust and faith of the public goodwill for your institution and a distinct goodwill for your institution and a distinct brand image. Operational benefits include brand image. Operational benefits include optimization of the marketing spend, optimization of the marketing spend, organized and focused administration and a organized and focused administration and a disciplined management of resources. Our disciplined management of resources. Our professional service will ensure you get the professional service will ensure you get the best deal from your current efforts and a best deal from your current efforts and a comparative advantage over your competitors.comparative advantage over your competitors.