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Lindsay Arndt Email Marke,ng Expert [email protected]
Goal! How to Score with The New Email Marketing
Email Marke2ng of the Past “The Old” Email
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• Fresh & New • No expecta,ons
• Popularity • Join the masses
• Experience • Be Involved
#TheNewEmail
• Knowledge • Big expecta,ons
• Drive • Beat the masses
• Dedica2on • Be the Best
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Email Marke2ng of Today “The New” Email
#TheNewEmail
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3 Things You’ll Learn Today
1) The Power of Integra2ng Email with Social & Mobile
2) How to use Data to Create Engaging Email Marke2ng
3) Understanding the Benefits Measurement
#TheNewEmail
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OLD EMAIL MARKETING
• The Forward • Connec,on: Family & Friends
• What do I get in return?
Email + Social Media
#TheNewEmail
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Email + Social Media NEW EMAIL MARKETING
• Social Share BuPons • Connec,on: Family, Friends, Customers,
Fans, Followers, etc.
• This is interes,ng! Take a Look!
#TheNewEmail
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Email + Social Media MVP
#TheNewEmail
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Share Offer
“Like” Op,on
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Email + Mobile OLD EMAIL MARKETING
• Desktop Viewing • No Smartphones = No Mobile Access
• Text & Clip Art
#TheNewEmail
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NEW EMAIL MARKETING
• Smartphones are Here!
• Text, Images, HTML, Flash…
Email + Mobile
#TheNewEmail
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Email + Mobile MVP
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Social Share BuPons
Personaliza,on
Offer
Large, Clickable Links Subject Line: Short & Sweet
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HALFTIME
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Email + Data OLD EMAIL MARKETING
• Collect & Send • Capture Email Address
• No Other Customer Data
• No Personaliza,on
• SPAM
#TheNewEmail
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NEW EMAIL MARKETING
• Targeted Messaging
• Customer Data
• Buying Behavior
• Customer History
• Geographic Loca,on
• Use of Personaliza,on
Email + Data
#TheNewEmail
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Email + Data MVP
#TheNewEmail
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Triggered Email Type: Welcome
Social Share
Personaliza,on
Offer
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Email + Measurement OLD EMAIL MARKETING
• Collect Minimal Stats
• Number Sent
• Number Opened
• CTR
#TheNewEmail
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#TheNewEmail
NEW EMAIL MARKETING
• Advanced Sta,s,cal Repor,ng
• Grade Past Performances
• Roadmap to Success
• Customer Engagement
Email + Measurement
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Email + Measurement MVP
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Offer
Offer
Social Share
Great Use of Data & Measurement
Targeted Subject Line
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Win with The NEW Email Marke2ng
• Social Sharing • Build Your Fan Base
• Mobile Op2miza2on • Get Pumped Up
• Data Collec2on • Prac,ce, Prac,ce, Prac,ce
• Measurement • Create Your Star,ng Line-‐up
#TheNewEmail
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Connect with Us!
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@BluewaterBrand
facebook.com/bluewaterbrand
Bluewater Inc.
bluewaterbrand.com/blog
#TheNewEmail
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