GLOBAL CITIES INVESTMENT MONITOR 2014 NEW RANKINGS, TRENDS AND CRITERIA
Greater Paris Investment Agency
Greater Paris Investment Agency
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG2 3
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG
Greater Paris Investment Agency
WHY THIS MONITOR?
THE GREATER PARIS INVESTMENT AGENCY
The Greater Paris Investment Agency was established as a non-profit organization more than twenty years ago by the Paris Chamber of Commerce and Industry. With over a hundred major French and international firms, our membership guarantees our independence. Our missions include promoting Greater Paris abroad and lobbying political and economic decision-makers.
The Greater Paris Investment also specializes in benchmark studies and surveys designed to compare present and future attractiveness, and assess the real and perceived image of Greater Paris. It is a major player in the Grand Paris project.
The Monitor was designed to provide international decision-makers with arguments on which to base their future investments. The Greater Paris Investment Agency presents the study’s results during road shows in countries such as Brazil, the United States, Japan, Korea, the Gulf Countries, Russia, India, China and Turkey.
The Monitor is also a reliable tool for local, national, and international policymakers. It has also helped the Greater Paris Investment Agency to attract new investors, foster the development of innovative clusters and structure the Grand Paris project.
Greater Paris Investment Agency
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG2 3
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG
Greater Paris Investment Agency
KEY POINTS
The Monitor observed that international Greenfields investments have declined in 2013, as they have done mostly over the last 5 years. This is an alarming trend as they are the ones creating added value, jobs and growth.
Global Cities act more than ever as anchors: they attract each year a growing share of international Greenfield investments. 2013 makes no exception and the competition is more open than ever.
1. Paris and, more globally, Europe, are back at the forefront of the competition. Paris is the only top global city to make an exceptional gain (+3 ranks).
2. Paris benefits from an excellent image in all world regions, and is now also in third position globally for business attractiveness according to our annual worldwide survey conducted with over 500 top international investors. The Grand Paris project meets strong interest with international investors.
3. New York is the only top Global City with Paris to attract more investments in 2013 than in 2012. The success of mature global cities is no accident. Investors focus on essential “macro” criteria to select locations: political stability, infrastructure, market size... Economic growth and costs (labor or taxes) come in second position.
4. On the contrary, major Asian Global Cities, like Shanghai and Hong Kong (respectively 2nd and 3rd) do not seem to enjoy an image matching their current attractiveness.
5. Europe is once more the first source and destination of international Greenfield investments, far ahead of America and Asia. Besides, the global market share of Europe grows more strongly than those of all the other regions.
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG4 5
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG
Greater Paris Investment Agency
4GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG
METHODOLOGYA SCIENTIFIC APPROACH BASED ON A REPRESENTATIVE SAMPLE
North America
Canada .......................... 20United States ................ 90Total ............................ 110
Middle East
Kuwait .......................... 10Qatar ............................. 10Saudi Arabia ................. 10UAE ............................... 20Total .............................. 50
Europe
France ........................... 35Germany ....................... 35Italy ............................... 20Netherlands .................. 10Spain ............................. 10Sweden ......................... 11Switzerland .................. 20UK ................................. 50Ireland .......................... 10Total . ........................... 201
Asia
Japan ............................ 40South Korea .................. 10Total .............................. 50
BRIC
Brazil ............................ 15China............................. 25Hong Kong .................... 20India .............................. 20Russia ........................... 20Total ............................ 100
PERCEPTIONS
A poll conducted by
“opinionwayThe innovative research compagny
• Representative sample of 511 companies with international business settlements
• 22 countries
• 3 criteria: - Headquarter location - Industry - Turnover
• Phone interviews with global business leaders (CEO, managing director, administrative and financial manager, sales manager, head of international investment)
• From 2nd January to 22nd March 2014
BUSINESS ACTIVITY
Services IT Heavy industry Consumer goods
pays d’origine des entreprises
chi�res d’a�aires (en euros)
secteurs d’activité
22%21%
25%32%
Less than 500 millions Between 500 millions and 5 billions More than 5 billions Did Not Answer
REVENUE (in euros)
pays d’origine des entreprises
chi�res d’a�aires (en euros)
secteurs d’activité
47%
21%30%
2%
COMPANIES BY COUNTRY OF ORIGIN
America Greater Europe BRIC Asia Gulf countries
pays d’origine des entreprises
chi�res d’a�aires (en euros)
secteurs d’activité
50%
36%
3%5%
POSITION OF THE INTERVIEWEE
CEO6%
Human Resources Manager
3%
Development Manager22%
Marketing/Communication Manager
29%
35%Financial Manager
Others5%
6%
Greater Paris Investment Agency
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG4 5
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG
METHODOLOGYAN OBJECTIVE FOCUS ON THE LATEST INVESTMENTS
The annual period begins with the fourth quarter:
2013
REALITY
To enable verification of our sources, the Monitor allows four months to elapse from the recording of investments in the fDi Markets. Thus, the period reviewed starts with the 4th quarter of the previous year.
Tokyo
SydneySão Paolo
Moscow
Montreal
San Francisco
Hong Kong
Shanghai
Mumbai
Warsaw
Düsseldorf
Frankfurt
Amsterdam
London
Toronto
Istanbul
BangaloreAbu Dhabi
New Delhi
Dublin
Seoul Beijing
Paris Madrid
New York
25 Global Cities
- Top destinations in terms of international Greenfield investments
- Excluding City States
- The most open economies, not necessarily the top GDPs.
International Greenfield Investments
The Monitor measures the number of published international “Greenfield” investments collected by the “fDi Markets” data.
International Greenfield investments occur when a company launches new activities in a Global City. They build up its economic potential and create jobs. Purely financial investments, like real estate transactions, privatizations or alliances are not included. Joint ventures are included only when they result in job creation.
Barcelona
4th quarter 2012
1st quarter 2013
2nd quarter 2013
3rd quarter 2013
Greater Paris Investment Agency
6GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG
25 Global Cities
The Top Global Cities for the International Greenfield Investment list has been updated to take account of the significant rebalances experienced by the global economy.
= Stay in Top 25- Leave Top 25+ New in Top 25
San Francisco
New York
São Paolo
Mumbai
Hong Kong
Seoul
Shanghai
Tokyo
Bangalore
New Delhi
Sydney
Mexico
=
=
=
=
Beijing=
=
=
=
+
++
=
-
Montreal
Toronto+ -
Frankfurt
London
Istanbul
MoscowAmsterdam
DüsseldorfWarsaw
Stockholm
Brussels
BerlinDublin
Paris =
Barcelona=Madrid=
=
=
+
+
+=
-
-
-
=
=
METHODOLOGYAN UPDATED, RIGOROUS OVERVIEW OF 2013 INVESTMENTS
Abu Dhabi +
Database:
“fDi markets” Financial Times, January 2003
• 132,000 international investment projects
• 64,000 businesses all over the world
• 10,000 information sources: newspapers, magazines, associations, websites…
PERCEPTION BENCHMARKSGLOBAL CITIES INVESTMENT MONITOR 2014
Chrysler Building(318m)
New York
Grande Arche(111m)Paris
World Financial Center(492m)
Shanghai
Greater Paris Investment Agency
METHODOLOGY
Burj al Arab(321m)Dubai
Greater Paris Investment Agency
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG8 9
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG
GLOBAL IMAGE PARIS, THIRD WORLDWIDE
New York
49%
Los Angeles
Chicago
Shanghai
Singapore
ParisBerlin
41%
London
Tokyo
Hong Kong
London Shanghai
7%
New York Los Angeles
7%
Chicago
6%
Tokyo
9%
Hong Kong
11%
Paris
30%
Berlin
12%
6%
7%
12%
30%
7%
8%
9%
11%
41%49%
Singapore
8%
CITIES’ GLOBAL IMAGE“According to you, which 3 cities or major world capitals have the best overall image?“
Greater Paris Investment Agency
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG8 9
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG
REGIONAL IMAGE PARIS, WELL PERCEIVED EVERYWHERE
REGIONAL IMAGE“According to you, which 3 cities or major world capitals have the best overall image?“
LondonNew York
Paris
Los Angeles
Chicago
AMERICA
ShanghaiLondon
Tokyo
Singapore
BRIC
TokyoNew York
ASIA
New YorkLondon
Paris
EUROPE
Berlin
Paris
Singapore
GULF COUNTRIES
New York
Riyadh
Paris
Dubai
Hong Kong
New York
London
London
➞
Paris
➞ New entries in the Top 5
Greater Paris Investment Agency
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG10 11
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG
PERCEIVED ATTRACTIVENESSPARIS JUMPS UP 4 SPOTS TO 3rd RANK
New York
26
Singapore
10
Dubai5
Shanghai
9
CITIES’ GLOBAL ATTRACTIVENESS“According to you, which 3 major world capitals are currently the most attractive locations for setting up a business generally (either your business or other businesses)?“
TOP 10
London ............................................. 27%New York ......................................... 26%Paris ................................................. 11%Singapore ....................................... 10%Shanghai ...........................................9%Hong Kong ........................................8%Berlin ................................................. 7%Beijing ................................................6%San Francisco ................................. 6%Dubai ................................................. 5%
11-24
Los Angeles ..................................... 5%São Paolo .......................................... 5%Toronto .............................................. 4%Munich ............................................... 4%Moscow .............................................. 4% Barcelona ......................................... 4%Istanbul ............................................. 4%Chicago .............................................. 3%Mumbai ............................................. 3%Tokyo ................................................. 4%
Frankfurt .......................................... 3% Zurich ............................................... 13% Houston ............................................. 3%Dublin ................................................. 3%
Berlin
7
London
27
Paris
11
Beijing6
San Francisco6
Hong Kong
8
Greater Paris Investment Agency
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG10 11
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG
THE CONTINENTS’ ATTRACTIVENESS
INVESTMENT PROJECTS OVER THE NEXT 3 YEARS
EUROPERussia included
ASIAIndia and China included
AFRICA & MIDDLE EAST AMERICAS
Brazil included
12%13%4%5%
13%10%
11%
19%
BRIC
13%10%
2013 2014
2013 2014
20132014
2013 2014
2013 2014
Greater Paris Investment Agency
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG12 13
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG
INVESTMENT CRITERIA A RENEWED INTEREST FOR INFRASTRUCTURE AND R&D
“According to you, which of the following investment criteria are the most important when choosing your location?”
WORKFORCE ANDCOST CRITERIA
Acce
ssib
ility
of s
kille
d H
RLi
ving
cos
ts,
sala
ries
and
tax
leve
ls
84%
78%
Avai
labi
lity
and
cost
of r
eal e
stat
e
71%
Qual
ity o
f life
Qual
ity o
f inn
ovat
ion
and
rese
arch
QUALITY OF LIFE AND RESEARCH
62%54%
81%
POLITICAL AND ECONOMIC CONTEXT
89%
Polit
ical
sta
bilit
y
and
lega
l sec
urity
82%
Mar
ket a
cces
sibi
lity
and
size
Econ
omic
gro
wth
Infr
astr
uctu
re
86%
Qual
ity o
f edu
catio
n
70%
Greater Paris Investment Agency
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG12 13
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG
WESTERN CITIES, LEADERS AGAIN
PERCEPTION OF ATTRACTIVENESS BY INVESTMENT CRITERION
1 2 3 4 5
Political stability and legal security London New York Zurich Toronto Paris
Infrastructure New York London Paris San Francisco Frankfurt
Availability of skilled HR New York London Zurich Paris Shanghai
Market accessibility and size New York Shanghai London Beijing Zurich
Economic growth Shanghai New York Beijing London São Paolo
Living costs, salaries and tax levels London New York New Delhi Berlin Singapore
Availability and cost of real estate New York Toronto New Delhi Shanghai Barcelona
Quality of education New York London Boston Paris San Francisco
Quality of research and innovation New York San Francisco London Tokyo Berlin
Quality of life New York Paris London San Francisco Barcelona
Total New York London Paris Shanghai San Francisco
PARIS 3rd WORLDWIDE
Greater Paris Investment AgencyGreater Paris Investment Agency
14GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG
LE GRAND PARISINVESTOR EXPECTATIONS
Le Grand Paris, is the largest economic development project in Europe, with the French government investing over €30 billion. 200 kilometers of automatic metro lines will be needed to connect the main economic and innovation hubs as well as the international airports. The aim of this project is to double Greater Paris’ GDP by 2030.
In your opinion, can this project strengthen Paris’ position as:
50%
33%
9%3%
45%
35%
11%
3%
41%
36%
15%
3%
46%
24%
18%
4%
a city which ismore attractive
to foreign investors
a world capitalof luxury and quality of life
a “smart city”: more intelligent and
high-tech
a “green city”: more eco-friendly
83%80% 77%
70%
Yes, definitely
Yes, most likely
No, not really
No, not at all
% Yes
% Don’t know 12% 14% 18% 22%
14GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG
Transamerica Pyramid
(260m) San Francisco
Federation Tower (506m)
Moscow
Phare Tower(297m) Paris
REALITY BENCHMARKSGLOBAL CITIES INVESTMENT MONITOR 2014
Greater Paris Investment Agency
Shard Tower(305m)
London
Greater Paris Investment Agency
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG16 17
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG
EUROPE, THE LEADING DESTINATION OF INTERNATIONAL INVESTMENTS
ORIGINS OF INTERNATIONAL GREENFIELD INVESTMENTS BY WORLD REGION
Europe
North AmericaSouth America
BRIC (Brazil, Russia, India, China)
Asia
Middle East
NorthAmerica
13%14% 62%
5%4%
-3 pts
Europe43%- 5 pts
+2 pts
38% 11%
2%
Asia12%
- 6 pts
58% 24%
2%
+16 pts
+1 pt
+7 pts
13% 56%+1 pt
-9 pts26%
SouthAmerica
4%
+3 pts
1%1%
6%
3%
+ 5 pts
Source: Greater Paris Investment Agency, KPMG,
fDI Markets Financial Times Ltd
-12 pts
Greater Paris Investment Agency
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG16 17
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG
EUROPE, THE MAIN INVESTOR IN GLOBAL CITIES
ORIGINS OF INTERNATIONAL GREENFIELD INVESTMENTS, IN SELECTED CITIES
Europe
North America
Asia
Others
Middle East
PARIS - FOCUS ON ASIA
São Paolo
New York
Paris
Shangai
Mumbai
Sao paulo
London
New York
26% 56%
5%
12%
1%
London
New York
Paris
Shangai
Mumbai
Sao paulo
London
New York
49%
11% 4%3%
33%
New York
Paris
Shangai
Mumbai
Sao paulo
London
New York
62%28%
1%
8%
New York
Paris
Shangai
Mumbai
Sao paulo
London
New York
Mumbai
46%9%
7%
38%
New York
Paris
Shangai
Mumbai
Sao paulo
London
New York
4%
72%
3%4% New York
147%
New York
Paris
Shangai
Mumbai
Sao paulo
London
New York
Shanghai
30%
13%
54%
1%2%
New York
Paris
Shangai
Mumbai
Sao paulo
London
New York
38%
China12%
Singapore
Paris17%
1%
Japan37%13%
South Korea Source:
Greater Paris Investment Agency, KPMG, fDI Markets Financial Times Ltd
Greater Paris Investment Agency
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG18 19
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG
EUROPE, THE MOST ATTRACTIVE CONTINENT IN THE WORLD
DESTINATIONS OF INTERNATIONAL GREENFIELD INVESTMENTS BY WORLD REGION
Global change: -11%
14%
26%
6%
6%11%
-10%
-9%
-18%
2%-13%
+14% -23%
Oceania
North America
South America &
the Caribbean
Asia35%
-9%
Europe
Middle East
Africa
Source: Greater Paris Investment Agency, KPMG, fDI Markets Financial Times Ltd
Greater Paris Investment Agency
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG18 19
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG
MAJOR GLOBAL CITIESTHE LARGEST INVESTMENT RECIPIENTS
GLOBAL CITIES’ SHARE OF NATIONAL INCOMING INVESTMENTS
> 40%
30% to 40%
< 20%
20% to 30%
Paris
San FranciscoNew York
São Paolo
6% 11%
Toronto 23%
44%
Mumbai
11%
Hong Kong22%
Seoul
54%
Shanghai25%
Tokyo57%
Frankfurt
BarcelonaMadrid
London
Istanbul
MoscowAmsterdam
47%30%18%
50%10%
Düsseldorf16%
49%38%
47%
Warsaw14%
Bangalore12%
New Delhi
6%
Abu Dhabi 12%
Sydney41%
Beijing13%
Dublin 54%
Source: Greater Paris Investment Agency, KPMG, fDI Markets Financial Times Ltd
Greater Paris Investment Agency
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG20 21
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG
NEW TRENDS SOME SURPRISES
NUMBER OF INVESTMENTS
London
Shanghai
215Moscow
116
Hong Kong
189New York
162
305
São Paolo
151
Paris
119
Sydney
124
Beijing
115
Barcelona
106
Source: Greater Paris Investment
Agency, KPMG, fDI Markets Financial Times Ltd
Lond
on
New
Yor
kSã
o Pa
olo
Sydn
ey
Pari
sM
osco
w
Beiji
ngBa
rcel
ona
San
Fran
cisc
oD
üsse
ldor
f
Dub
lin
Toky
oAm
ster
dam
Shan
ghai
Hon
g Ko
ng
119 116 124
115 10693 87 82 79 70
151162189
215
305
Mad
rid
65
Bang
alor
eIs
tanb
ulM
umba
iTo
ront
o
61 58 56 54
2012 ranking 1 3 2 5 4 8 10 7 6 12 9 13 15 22 25 16 14 26 11 17
2013 ranking 1 2 3 4 5 6 7 8 1918 2017161514131211109
➞
➞
➞
➞
➞
➞ ➞➞
➞
➞
Greater Paris Investment Agency
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG20 21
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG
NUMBER OF INVESTMENTS IN STRATEGIC FUNCTIONS
STRATEGIC FUNCTIONSBALANCED INVESTMENTS WORLDWIDE
San Francisco
Shanghai
New York
São Paolo
Sydney
Hong Kong
Düsseldorf
ParisLondon
166
Dublin
Source: Greater Paris Investment Agency, KPMG, fDI Markets Financial Times Ltd
London Shanghai
94New York
76San Francisco
64Sydney
69Hong Kong
62São Paolo
61Paris
60Düsseldorf
57Dublin
52
94
76
69
64
62
61
5760
166
52
166
Greater Paris Investment Agency
22GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG
FOCUS ON PARIS INVESTMENTS BY SECTOR
Source: Greater Paris Investment Agency, KPMG, fDI Markets Financial Times Ltd
TOP 10 SECTORS
2% Food industry2% Financial services
30% Software & IT services
26% Textile & fashion
13% Business services
8% Consumer products
7% Communications
3% Equipment, goods & machinery
3% Industrial services
2% Electronic components
CCTV Tower(234m)Beijing
Cocoon Tower(204m) Tokyo
Al Hamra Tower(412m)
Kuwait City
Hermitage Tower(320m) Paris
2009/2013 REPORTREAL TOP GLOBAL CITIES
Greater Paris Investment Agency
Greater Paris Investment Agency
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG24 25
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG
NUMBER OF INVESTMENTS
THE GLOBAL RANKINGFOR THE LAST FIVE YEARS, 2009 TO 2013
Source: Greater Paris Investment Agency, KPMG,
fDI Markets Financial Times LtdTOP 10
Pari
sN
ew Y
ork
San
Fran
cisc
o
Mum
bai
Düs
seld
orf
Bang
alor
e
Dub
lin
Mad
rid
Amst
erda
m
Toky
o
Fran
kfur
t
Abu
Dha
bi
Lond
on
1705
Shan
ghai
1340
Hon
g Ko
ng
1142
São
Paol
o
823
Mos
cow
753 721647 602
Beiji
ng
550
Barc
elon
a
518 480 471 469 460 451 428 424 401329 312
Sydn
ey
Hong Kong
São Paolo
London
1705
Shanghai
1340
1142
Beijing
550
823
Moscow
129753
Paris
721
New York
647
602
518
Barcelona
Sydney
Greater Paris Investment Agency
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG24 25
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG
A GLOBAL DECLINEEXCEPT FOR PARIS
Source: Greater Paris Investment Agency, KPMG,
fDI Markets Financial Times Ltd
CHANGES IN THE TOP 5 CITIES, 2009 TO 2013NUMBER OF INVESTMENTS
2009 2010 2011 2012 2013
0
50
100
150
200
250
300
350
400
450
61
126
195 223
151
108
194
146 129
116
191
170 150
108
119
225239
239
189
231242
290
309
233
215
351389
308
270
305
Greater Paris Investment Agency
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG26 27
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG
The Global Cities Investment Monitor is a unique worldwide survey conducted exclusively by the Greater Paris Investment Agency in partnership with KPMG. It ranks the attractiveness of Global Cities competing at worldwide level.
Although there is no strict definition for a Global Cities, they are all characterized by a dynamic and stimulating environment where financial and business innovation meets top decision-makers. Global Cities are focal points with global impact. They are closely linked to each other, while competing to define the best economic, urban and political standards.
Competition among Global Cities is more open than ever before. For most of the twentieth century, Paris, London and New York formed the leading triad. Berlin was sidelined in the course of the two world wars. Moscow stood in the Soviet Bloc apart from economic competition. Tokyo was probably the first strong challenger.
Even in a more open, competitive environment very few cities can hope to rank among the top global ones. As the Monitor shows, investors’ perceptions as well as actual investments tend to focus on a handful of cities and concentrate there.
For more than twenty years, the Greater Paris Investment Agency has conducted studies to compare and rank European cities. The Global Cities Investment Monitor is the first annual global benchmark study. It fully acknowledges the changing global hierarchy.
What can Paris, a long standing Global City, expect from the Monitor? The study has shown that Paris enjoys an attractive, remarkable image and is also well-positioned in terms of actual investments, even more so than its image suggests.
The Monitor is a key tool helping the Greater Paris Investment Agency to advocate and support world-class investments in infrastructure, architecture, and clusters in Greater Paris, to make it one of the twenty-first century’s leading business capitals.
GLOBAL CITIESA COMPETITION MORE OPEN THAN EVER
Greater Paris Investment Agency
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG26 27
GLOBAL CITIES INVESTMENT MONITOR 2014 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG
ABB, Accor, Aéroports de Paris, Altran Technologies, Bal du Moulin Rouge,BNP Paribas, Cailliau Dedouit & Associés, Caisse des Dépôts, CEA, Chambre de commerce et d’industrie de Paris Ile-de-France, Chambre des Notaires de Paris, Chambre Fnaim du Grand Paris, Cisco, Colas S.A., Colony Capital, Comexposium,Crédit Agricole CIB (Calyon), Defacto, EDF, Epadesa, ERDF, Ernst & Young,Fédération Régionale des travaux publics Ile-de-France, Fidal International,Foncière des Régions, France Amériques, Galeries Lafayette, GDF-Suez, Gecina, Générale Continentale Investissements, Gide Loyrette Nouel, Groupe G7, HCL Technologies, Hermitage, Hinduja Group, IBM, Icade, KPMG, La Poste,Marne-la-Vallée Epamarne/Epafrance, MEDEF Ile-de-France, Orange,Port Autonome de Paris, RATP, Regus, Siemens, SNCF, Tata Communications,Tata Consultancy Services, Total, Unibail-Rodamco, Veolia, Vinci Construction,Viparis, Wipro, Xerox …
OUR MEMBERS: GLOBAL & MAJOR COMPANIES
THE GREATER PARIS INVESTMENT AGENCY
ISB
N 2
-914
687-
10-9
• E
AN
978
2914
6871
02 •
ICO
NO
GR
AP
HIE
• F
otol
ia •
XD
R
(*So
urce
: “La
Pro
fess
ion
com
ptab
le 2
010”
)
Greater Paris Investment Agency is a non-profit organization founded over twenty years ago by the Paris Chamber of Commerce and Industry to attract new international investors in Greater Paris and to bolster its attractiveness.
It is comprised of more than one hundred major French and multinational companies; they guarantee total independence and provide support in fulfilling the Association’s main missions.
As Greater Paris, business ambassador, our Agency is a key partner and advisor linking government decision-makers and our prestigious business partners’ network.
It is a major player in the Grand Paris project.
Chiara CorazzaManaging Director
Greater Paris Investment Agency
www.greater-paris-investment-agency.com
Greater Paris Investment Agency
KPMG in France KPMG is the leading Audit and Advisory services provider in France, employing 8,300 professionals located in 238 offices. In 2013, KPMG S.A.’s revenue stood at d894 million. KPMG serves major international companies, SMEs and family groups, in all industry areas.
KPMG is a member firm of KPMG International Cooperative, a global network of professional firms providing Audit, Tax and Advisory services with a presence in 155 countries across the world. KPMG employs 155,000 professionals and generates $23.04 billion in sales.
The network is structured around three regions: the Americas, Asia-Pacific, and EMEA (Europe – Middle East – Africa).
Jay NirsimlooManaging Director KPMG
www.kpmg.fr